Electronic Arts and FIFPRO Renew Partnership to Continue Delivering the Most Authentic Football Experiences to Players
October 12 2021 - 11:45AM
Business Wire
Long-term Renewal Agreement Continues EA SPORTS
Commitment to Unparalleled Realism in Football Games Worldwide
Today, Electronics Arts Inc. (NASDAQ: EA) and FIFPRO, the global
representative for professional football players, announced an
extension of their partnership. The renewed, long-term commitment
supports EA SPORTS continuing investment in the future of football,
and further enables EA SPORTS to deliver the greatest, most
authentic football experience to more than 150 million players
globally.
For the last 28 years, EA SPORTS has created the world’s biggest
sports game - beloved by fans, players, and the football community
worldwide. The collective strength of the EA SPORTS football
franchise is fueled by 300+ licensed partners, including FIFPRO,
who help generate the game’s unparalleled authenticity, both now
and long into the future. In addition to the thousands of player
names and likenesses that are supported by the FIFPRO license
agreement, EA SPORTS football experiences are the only places fans
can play in the iconic UEFA Champions League, CONMEBOL
Libertadores, Premier League, Bundesliga, and LaLiga Santander.
“Our players regularly remind us that one of the most important
aspects of an EA SPORTS experience is the deep immersion created
through authentic use of the world’s greatest leagues, teams and
talent -- it’s how we continue to uniquely blur the lines between
the digital and physical worlds of football,” said David Jackson,
VP EA SPORTS Brand. “FIFPRO will continue to be an important
partner as we build the next generation of EA SPORTS football
experiences for players around the world.”
“We are extremely pleased to extend the long-term relationship
with EA SPORTS, a true partner that’s committed to create the best
interactive experience for football fans worldwide,” said Theo van
Seggelen, Statutory Director of FIFPRO Holding.
For more information about EA SPORTS, please visit
www.easports.com.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital
interactive entertainment. The Company develops and delivers games,
content and online services for Internet-connected consoles, mobile
devices and personal computers.
In fiscal year 2020, EA posted GAAP net revenue of $5.5 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality brands such as EA
SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL,
Need for Speed™, Titanfall™ and Plants vs. Zombies™. More
information about EA is available at www.ea.com/news.
EA SPORTS, Ultimate Team, Battlefield, Apex Legends, The Sims,
Need for Speed, Titanfall and Plants vs. Zombies are trademarks of
Electronic Arts Inc. Madden, NFL and FIFA are properties of its
respective owners and used with permission.
About FIFPRO
FIFPRO is the global union of professional football players with
nearly 70 affiliated player associations worldwide. FIFPRO
Commercial Enterprises B.V. brings together agreements from each
participating country to offer the world’s most comprehensive
package of active football players for use, on a collective basis,
in the digital entertainment sector. This includes tens of
thousands of real-world football players, their names, image and
likeness, in both club and national team environments. For more
information, contact enterprises@fifpro.org
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Eric Escaravage PR Lead eescaravage@ea.com
Electronic Arts (NASDAQ:EA)
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