SHANGHAI, Dec. 31, 2021 /PRNewswire/ -- Dada Group
(Nasdaq: DADA), China's leading
local on-demand delivery and retail platform, along with its valued
partners, has empowered both online and offline merchants to shift
to omnichannel in 2021 as they navigated the challenges posed by
new strains of coronavirus. The Company has been spearheading a
slew of initiatives which have expedited the digital transformation
of brick-and-mortar stores, enhanced its fulfillments capability,
unlocked the power of unmanned delivery and strengthened its ESG
measures.
Accelerated the Digitalization in Omnichannel
Retailing
The integration of online and offline commerce is the future
of retail. However, establishing omnichannel is no easy feat for
retailers as it requires them to tailor their services to different
consumer bases, complicating the efforts necessary to maintain an
efficient and seamless order fulfillment operation.
- Jointly launched "Shop Now" with JD.com
Eyeing the market opportunity in the hyperlocal economy while
pushing the boundary of intra-city delivery, Dada and JD.com
launched "Shop Now", also known as JD Xiaoshigou, in 2021, as part
of the joint effort to establish a one-hour eCommerce model,
accelerating Dada Group's and JD.com's omnichannel operation in the
on-demand retail space. The new feature, which is available on the
JD.com app, promises an ultra-fast eCommerce shopping experience
and has driven 150 percent of sales growth in September compared to
January.
- A panorama of fulfillment service
Dada has also put its upgraded on-demand warehousing, picking
and delivery services to the test during the annual Double 11
shopping extravaganza, which shortened the average on-demand
delivery time down to 23 minutes. It marked a new milestone for
Dada which expanded its services as a delivery operator to a total
solution provider covering services in the entire fulfillment
cycle.
- Chinese On-demand Consumption Trends Report 2021
The Report jointly released by Dada and JD.com, which offers
first-hand data-driven insights into the growth of the on-demand
market. The report shines a spotlight on the robust potential of
hyperlocal eCommerce, with products such as electronics, beauty
products, and clothes becoming consumers' favorites.
Digital Empowerment Fuels New Growth
Efficient and customized omnichannel digital solutions are
sorely needed as brick-and-mortar retailers seek to blend online
and offline operations while minimizing the financial risks brought
by the uncertainty of new tech investment. Dada targets those pain
points that have been plaguing the retail industry by offering
digital tools designed to boost efficiency and lower costs.
- Dada's Haibo System provided digital solutions
Dada's self-developed Haibo System is a digital platform capable
of providing retailers with solutions covering marketing, product
management, user management, order fulfillment optimization, with a
visualized dashboard offering data insights across a variety of
dimensions, including sales channels, stores, product categories
and SKUs. As of August 2021, the
system has served more than 120 large and medium-sized supermarket
chains and 4,300 retailer stores across China.
- Dada Picking digitalized order picking processes
The Dada Picking service improves the efficiency and accuracy of
omnichannel order picking for physical stores by allowing them to
recruit crowdsourced pickers and enable digital and product-based
picking operations and management. The system data shows that the
platform reduced picking time by 15 percent, shortened product
collecting time by 23 percent, and increased hourly picking speed
by 18 percent.
- JDDJ has formed partnership with more than 200
Brands
In September, Dada hosted the inaugural "JD Daojia Brand Partner
Conference" in Shanghai during
which the Super Brand Partner Program was launched by JDDJ as a new
joint initiative with numerous world leading brands – including
Nestle, Mengniu, Yili, Yihai Kerry,
Procter & Gamble – to establish an omnichannel retail
ecosystem.
Technological Innovations: Last-Mile Delivery
Solutions
Technological innovation is the engine that propels business
growth, opening up a new space where companies are able to explore
new services and products. Dada shares its industry-leading
technologies with its partners in an effort to stir up a new wave
of the revolution that drives forward the development of smart
delivery solutions.
- Rolled out autonomous delivery operation open
system
By leveraging its proprietary software, Dada partnered with tech
and logistics innovators and leaders to normalize the scalable use
of autonomous delivery vehicles for supermarkets. The autonomous
delivery open system developed by Dada helps supermarkets automate
order distribution, manage package loading, and complete delivery
operations based on the optimal pre-planned routes. With Dada's
system, the autonomous vehicles developed by JD Logistics and White
Rhino have been adopted by SEVEN FRESH and Yonghui to serve
residents in several neighborhoods across China.
- Empowered partners with delivery capabilities
In September, Dada announced the launch of another digital tool
designed to improve the delivery and management efficiency of
retailers and delivery service providers – Dada Smart Delivery SaaS
System – an open digital logistics platform developed based on Dada
Now's self-developed Smart Logistics System and Big Data Platform.
The system offers integrated delivery solutions that include
operation platform, merchant application, rider application, and
has been adopted by more than 100 merchants.
Strengthened ESG Efforts
In the midst of the many challenges that the pandemic
presented, Dada upholds its responsibilities to people and
communities and offers support to those in need. A leader in the
retail industry, Dada has been working hand-in-hand with retailers
and customers to bolster China's
real economy and enhance industry efficiency while adopting a
comprehensive approach to the wellbeing of Dada's delivery
riders.
- JDDJ updated application to aging-friendly
For elderly smartphone users, Dada has developed a new version
of the JDDJ app which features bigger fonts and a simplified user
interface, making it easier for them to shop online.
- Ensured sufficient supplies during COVID-19
During the height of the COVID-19 pandemic, Dada worked with its
local retail partners across the country to upgrade safety
standards, protecting its delivery riders while ensuring sufficient
supplies to the platform's customers.
Dada listens to the needs of its delivery riders and takes
measures to address their concerns. To ensure their safety and
create a comfortable working environment, Dada has upgraded rider
stations, set up resting spaces, and provided amenities and
training sessions. Dada has also launched a host of initiatives
that focuses on the personal and family wellbeing of riders.
With the drive capabilities of both retail and logistics, Dada
has delved into China's on-demand
delivery and retail market for seven years, which has laid a solid
foundation for the Company to take the lead in entering the era of
hyperlocal eCommerce soon.
About Dada Group
Dada Group is a leading platform of local on-demand retail and
delivery in China. It operates
JDDJ, one of China's largest local
on-demand retail platforms for retailers and brand owners, and Dada
Now, a leading local on-demand delivery platform open to merchants
and individual senders across various industries and product
categories. The Company's two platforms are inter-connected and
mutually beneficial. The Dada Now platform enables improved
delivery experience for participants on the JDDJ platform through
its readily accessible fulfillment solutions and strong on-demand
delivery infrastructure. Meanwhile, the vast volume of on-demand
delivery orders from the JDDJ platform increases order volume and
density for the Dada Now platform. In June
2020, Dada Group began trading on the Nasdaq Global Market,
under the ticker symbol "DADA."
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SOURCE Dada Group