BEIJING, Oct. 28, 2021 /PRNewswire/ -- Dada Group (Nasdaq:
DADA) ("Dada"), China's leading
local on-demand delivery and retail platform, and Nestlé
(China) Co., Ltd. (hereinafter
referred to as "Nestlé") today announced that they would strengthen
cooperation on omni-channel marketing and digitalization.
Philip Kuai, Founder, Chairman and
CEO of Dada Group, and Rashid
Qureshi, Chairman & CEO of Nestlé Greater China Region,
signed a joint business plan in Beijing.
"Nestlé has always focused on shoppers and optimized the
efficiency of its supply chain through big data, blockchain and
other technologies. Digital transformation is full of opportunities
and challenges, and joint operation and win-win is the only way.
For cooperation with Dada Group, I am very confident that both
sides will jointly create a data-driven new retail business model,
so that our shoppers can have a better and more convenient shopping
experience," said Rashid Qureshi,
Chairman & CEO of Nestlé GCR.
"Nestlé is a strategic partner of Dada Group. We have jointly
created a series of outstanding cooperation cases in on-demand
retail. In the future, the companies would enhance collaboration on
omni-channel and digitalization, improving the sales and operating
efficiency, and leading the development of food and beverage
categories in on-demand retail market," said Philip Kuai, Founder, Chairman and CEO of Dada
Group.
In the cooperation, Dada Group and Nestlé collaborate deeply in
uni-marketing, omni-channel strategy, category operations and
digitalization. Based on Dada's partnership with JD "Shop Now", a
jointly built new business dedicated for JD's on-demand consumer
retail section, the two companies can help Nestlé accelerate its
digital and omni-channel capabilities, capitalizing on the rapidly
increasing on-demand consumption market and drive long-term
growth.
Dada Group and Nestlé's partnership began in June 2019. In September
2020, they expanded their strategic partnership to create a
new data-driven retail model, under which Dada group promoted
Nestlé's sales growth, brand marketing and user
operation. According to JDDJ, Dada's on-demand retail
platform, the sales of Nestlé on the platform has maintained
triple-digit growth in 2019 and 2020 separately.
In March 2021, William Chen, Head of Grocery Retail Sales of
Nestlé China attended a livestreaming event on JDDJ to
introduce the brand's nutritious breakfast menu and offer tips on
healthy eating. Orders during the event were immediately sent out
from a store close to the buyer (generally less than five
kilometers away) and delivered by Dada riders within one hour.
During JD.com's Singles Day Grand Promotion this year, JDDJ
would partner with JD.com, Nestlé and other leading brands to
launch the "Omni-channel Super Ceremony", integrating all marketing
resources while bringing more benefits and service to
consumers.
About Dada Group
Dada Group is a leading platform of local on-demand retail and
delivery in China. It operates
JDDJ, one of China's largest local
on-demand retail platforms for retailers and brand owners, and Dada
Now, a leading local on-demand delivery platform open to merchants
and individual senders across various industries and product
categories. The company's two platforms are inter-connected and
mutually beneficial. The Dada Now platform enables improved
delivery experience for participants on the JDDJ platform through
its readily accessible fulfillment solutions and strong on-demand
delivery infrastructure. Meanwhile, the vast volume of on-demand
delivery orders from the JDDJ platform increases order volume and
density for the Dada Now platform. In June
2020, Dada Group began trading on the Nasdaq Global Market,
under the ticker symbol "DADA."
About Nestlé
Nestlé was founded in 1866, headquartered in Vevey Switzerland. It is a world-renowned food
and beverage company with the purpose of unlocking the power of
food to enhance quality of life for everyone, today and for
generations to come. Through our more than 2,000 brands ranging
from global icons, we are able to offer a wide portfolio of
products, covering infant nutrition, water, coffee, chocolate &
confectionery, pet food, professional solutions, dairy products,
health science, frozen food, culinary and other areas. In 2020, its
total reported sales is CHF 84.3
billion.
China is Nestlé's second
largest market in the world. Beijing is the headquarters of Nestlé in
Greater China. At present, Nestlé
China operates 22 factories, 5
product innovation centers (Shanghai, Qingdao, Taizhou, Tianjin and Harbin) and 3 R&D centers (Beijing, Dongguan, Shenzhen), Dairy Farming Institute & Grain
Competence Center (Harbin,
Heilongjiang), Nescafe Coffee
Center (Puer, Yunnan), 1 Food
Safety Institute (Beijing), 4
Customer Engagement Centers and more than 26,000 Staff in
China.
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SOURCE Dada Group