SHANGHAI, Aug. 20, 2021 /PRNewswire/ -- Dada Group
(Nasdaq: DADA), China's leading
local on-demand delivery and retail platform, and Charoen Pokphand
Group (CP Group)'s Retail Business Division, today announced a
partnership to provide omni-channel on-demand delivery services for
CP Group's CP Lotus, a leading supermarket chain, and CP Fresh
Mart, a community-based supermarket in China. CP Group is one of the world's most
influential multinational company operating by ethnic Chinese.
Dada Now, Dada's on-demand delivery platform, launched a
customized service program "Dedicated Delivery" for chain
merchants. This program provides a "stationed + crowdsourcing"
delivery model and services. Through the cooperation, the service
will be adopted in CP Lotus and CP Fresh Mart's stores, covering
Beijing, Zhengzhou and Chongqing in the first round.
CP Lotus and CP Fresh Mart stores started to launch on JDDJ (JD
Daojia), the on-demand retail platform of Dada Group, in 2016 and
2017 respectively, while Dada Now has provided on-demand delivery
and online order fulfillment services. Under the cooperation,
besides orders from JDDJ, Dada Now will fulfill online orders from
WeChat mini program and third-party grocery platform. The
cooperation will further expand to more categories and businesses,
and improve order fulfillment efficiency in more regions throughout
the country.
According to JDDJ data, in the first half of 2021, CP Lotus'
sales on JDDJ increased by over 1.5 times year-on-year. The average
delivery time for CP Lotus and Fresh Mart's online orders on JDDJ
was about 40 minutes from January 1st to
July 31st, 2021.
Mr. Liu Liu, President of the
Retail Business Department at CP Group Head Office, said that Dada
Group has fully demonstrated its powerful strengths in online
operations. Through its retail empowerment strategy, Dada Group
improves consumers' online shopping experience by creating better
online consumption platform and providing omni-channel order
fulfillment. In terms of retail business, CP Group will leverage
strengths in the "from the farm to the table" across its full
industry chain, community business and services, and partner with
Dada Group to offer better online and offline consumption services,
facilitate the development of O2O business, put consumer needs
first, and provide solutions for diversified shopping
scenarios.
Mr. Mingyang Zhu, Head of Key
Account Business at Dada Now, said that as a well-known
multinational company, CP Group has advanced retail operation
strategy, and pioneered in diverse retail ecosystem. Its
established community retail experience system is getting stronger,
striving to become the closest partner in consumer's family life.
Dada Now will assist CP Group in establishing the community
retail experience system with high delivery efficiency and lower
costs, by leveraging innovations in delivery models and
technologies. Working together, Dada Group and CP Group will
provide consumers with a more convenient and efficient shopping
experience.
About Dada Group
Dada Group is a leading platform of local on-demand retail and
delivery in China. It operates
JDDJ, one of China's largest local
on-demand retail platforms for retailers and brand owners, and Dada
Now, a leading local on-demand delivery platform open to merchants
and individual senders across various industries and product
categories. The company's two platforms are inter-connected and
mutually beneficial. The Dada Now platform enables improved
delivery experience for participants on the JDDJ platform through
its readily accessible fulfillment solutions and strong on-demand
delivery infrastructure. Meanwhile, the vast volume of on-demand
delivery orders from the JDDJ platform increases order volume and
density for the Dada Now platform. In June
2020, Dada Group began trading on the Nasdaq Global Market,
under the ticker symbol "DADA."
About CP Group
Charoen Pokphand Group (CP Group) is one of the largest
ethnic Chinese multinational companies in the world. Its vision is
to be the kitchen of the world and energy for human beings. Its
retail business has hundreds of CP Fresh Mart, more than 100 CP
Lotus and nearly 10000 CP Food direct-sale stores in
Guangzhou, Beijing, Shanghai, Changsha, Zhengzhou, Chongqing, Qingdao, Lanzhou and other cities in China. CP Group is continuously expanding its
geographic scope of online and offline retail business.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/dada-group-and-cp-group-retail-division-partner-to-provide-omni-channel-on-demand-delivery-services-for-cp-lotus-and-cp-fresh-mart-301359626.html
SOURCE Dada Group