Cypress Japan Names Kazuyoshi Yamada Vice President of Strategic Accounts
October 05 2011 - 9:00AM
Business Wire
Cypress Semiconductor Corp. (Nasdaq: CY) today announced that
semiconductor industry veteran, Kazuyoshi “Kazu” Yamada, has joined
Cypress Japan as Vice President, Japan Strategic Accounts. He will
report to Hitoshi Yoshizawa, Cypress Vice President and Japan
Managing Director.
Yamada served in senior leadership roles at NEC’s semiconductor
group and at Renesas for more than 33 years. Most recently, he was
Senior Vice President of the System-on-Chip business unit at
Renesas, where he was responsible for ASICs, ASSPs such as USB and
MPEG codecs, and synchronous SRAM products. He started his career
as an ASIC designer and worked in Silicon Valley for 17 years.
Yamada holds BSEE and MSEE degrees from Tokyo City University.
“Kazu brings more than three decades of semiconductor business
leadership to Cypress with extensive experience shaping and
implementing strategies, and selling a broad range of products from
system-on-chip solutions to SRAMs,” said Ben Lee, Cypress Senior
Vice President of Worldwide Sales. “I’m confident that his
combination of Japan market knowledge and U.S. experience will help
Cypress to build upon an already expanding Japan business and to
position us for growth over the long haul.”
“I am excited to head up the Cypress strategic account
initiative in Japan,” Yamada said. “I am eager to capitalize on a
variety of opportunities, particularly with PSoC® programmable
system-on-chip products, next-generation TrueTouch® Gen4
touchscreen controllers, and the broad portfolio of SRAM and USB
products – including Cypress’s recently announced superspeed USB
3.0 solutions. As an observer of Cypress for many years, selling to
some of the same markets, I can state with certainty that Cypress
is better positioned for success in the Japan market than at any
point in its history.”
About Cypress
Cypress delivers high-performance, mixed-signal, programmable
solutions that provide customers with rapid time-to-market and
exceptional system value. Cypress offerings include the flagship
PSoC® programmable system-on-chip families and derivatives such as
PowerPSoC® solutions for high-voltage and LED lighting
applications, CapSense® touch sensing and TrueTouch® solutions for
touchscreens. Cypress is the world leader in USB controllers,
including the high-performance West Bridge® solution that enhances
connectivity and performance in multimedia handsets. Cypress is
also a leader in high-performance memories and programmable timing
devices. Cypress serves numerous markets including consumer, mobile
handsets, computation, data communications, automotive, industrial
and military. Cypress trades on the Nasdaq Global Select Market
under the ticker symbol CY. Visit Cypress online at
www.cypress.com.
Cypress and the Cypress logo, PSoC, PowerPSoC, CapSense,
TrueTouch and West Bridge are registered trademarks of Cypress
Semiconductor Corporation.
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