Cypress’s Industry-Leading CMOS Image Sensor Portfolio Designed Into State-of-the-Art ARRI ALEXA Digital Movie Camera
December 20 2010 - 9:00AM
Business Wire
Cypress Semiconductor Corp. (Nasdaq:CY) today announced that a
CMOS image sensor from its Image Sensor Business Unit has been
designed into the state-of-the-art, 35 mm ALEXA digital motion
picture camera from ARRI (Arnold & Richter Cine Technik GmbH),
headquartered in Germany.
The ALEXA, which maintains the look and feel of 35 mm film
cameras, is ARRI’s fastest-selling camera. It has been used on
various motion pictures, including 3D productions and commercial
shoots. The ALEXA with the Cypress image sensor outperforms ARRI’s
traditional CCD- and CMOS-based competitors in this fast growing
market segment.
Produced at ARRI’s Munich facilities, the ALEXA offers a
file-based workflow that eliminates lengthy transfer processes and
accelerates post-production by making images immediately available
for editing and color correction. In addition, the camera’s dynamic
range, rugged frame (which enables it to perform in different
climates) and simple menu controls have made it a hit with
cinematographers.
A Cypress custom CMOS imager sensor also was designed into
ARRI’s ARRIFLEX D20/D21 digital motion picture camera, which
preceded the ALEXA. Cypress used this knowledge, along with
experience gained from numerous other sensor designs, to improve
the performance of the ALEXA sensor.
Cypress’s custom image sensor portfolio addresses a broad range
of applications, including industrial and medical x-ray imaging,
endoscopy, machine vision, star tracking and remote sensing for
space, barcode readers, biometrics, cinematography, high-speed line
sensors and high-speed motion analysis sensors.
“Our experience in delivering full-service custom imaging
solutions has made us a one-stop shop for product engineering,
product characterization and manufacturing support,” said Georges
Hiltrop, general manager of Cypress’s image sensor business unit.
“With CMOS sensors capturing a greater share of the market, Cypress
is committed to strengthening its knowledge base and working
closely with customers to deliver solutions that optimize their
products.”
”We’re thrilled with the performance of the ALEXA camera and
with the market’s reaction to it,” said Franz Kraus, Managing
Director of ARRI. “The Cypress team exceeded our high expectations
in terms of delivering an outstanding sensor on schedule with the
features we demanded.”
Cypress Image Sensors
Cypress offers standard and customized CMOS image sensors for
consumer as well as industrial and professional applications.
Consumer applications include solutions for fast growing high-speed
machine vision, motion monitoring, medical imaging, intelligent
traffic systems, security, and barcode applications. Cypress's
customized CMOS image sensors are characterized by very high pixel
counts, large area, very high frame rates, large dynamic range, and
high sensitivity.
CMOS image sensors complement Cypress's technology and market
strengths and expand Cypress's existing presence in numerous
complementary markets where it sells a broad array of timing and
USB solutions, configurable microcontrollers and memories.
About ARRI
The ARRI Group is the world’s largest manufacturer and
distributor of motion picture camera, digital intermediate and
lighting equipment. Throughout its 90-year history, ARRI has been
associated with constant innovation and revolutionary technologies
in all of its core businesses. Today, the focus is on developing
new digital technologies, improving traditional analogue
technologies, and achieving the highest possible image quality by
combining the best elements of the two. From the class-leading
ALEXA digital camera system to cutting-edge LED lighting fixtures
and ubiquitous DI postproduction tools such as the ARRISCAN and
ARRILASER, ARRI strives to incorporate the latest advances into its
extensive product range. In recognition of its groundbreaking
products, ARRI has over the years been presented with 16 Scientific
and Engineering Awards by the Academy of Motion Picture Arts and
Sciences.
For locations and more information, visit www.arri.com
About Cypress
Cypress delivers high-performance, mixed-signal, programmable
solutions that provide customers with rapid time-to-market and
exceptional system value. Cypress offerings include the flagship
PSoC® programmable system-on-chip families and derivatives such as
PowerPSoC® solutions for high-voltage and LED lighting
applications, CapSense® touch sensing and TrueTouch™ solutions for
touchscreens. Cypress is the world leader in USB controllers,
including the high-performance West Bridge® solution that enhances
connectivity and performance in multimedia handsets. Cypress is
also a leader in high-performance memories and programmable timing
devices. Cypress serves numerous markets including consumer, mobile
handsets, computation, data communications, automotive, industrial
and military. Cypress trades on the Nasdaq Global Select Market
under the ticker symbol CY. Visit Cypress online at
www.cypress.com.
Cypress, the Cypress logo and PSoC and EZ-USB are registered
trademarks, and Programmable System-on-Chip, WirelessUSB and West
Bridge are trademarks of Cypress Semiconductor Corporation. All
other trademarks are the property of their respective owners.
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