RESTON, Va., March
17, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted
partner for planning, transacting and evaluating media across
platforms, today announced a renewed agreement to provide CoxReps,
a leading television representative company for local broadcast
television stations, with full-service ratings and impressions
information for all local TV markets, including Comscore's Advanced
Automotive Demographics segments.
"CoxReps is very pleased to renew our longstanding partnership
with Comscore Local," said Ann
Hailer, COO, CoxReps. "The reliable and thorough audience
information that Comscore provides gives our sellers the data they
need to showcase the value and relevance of our stations' audiences
in compelling and meaningful ways."
"CoxReps has been a terrific partner of Comscore's for many
years, and we are very excited to renew and extend our commitment
to each other," said Steve Walsh,
Executive Vice President, Local Markets, Comscore. "Comscore's
local measurement service provides CoxReps and all of Comscore's
clients with the industry-leading audience insights necessary to
drive their businesses successfully in a rapidly evolving TV
landscape, helping to compellingly demonstrate the importance of
Local Television in national advertisers' marketing mix."
With more than a decade of experience measuring television
viewership from return path devices across tens of millions of
households in all local markets, Comscore is a trusted source for
television viewing data. Comscore is also a leader
in instrumenting change in television measurement by
enabling the adoption of advanced audiences and the move to
impressions, which allow the industry to go beyond age and gender
to evaluate based on consumer behaviors, interests and lifestyles.
This enables TV stations, networks, advertisers, agencies and media
companies at both the local and national levels to effectively find
and reach their ideal audiences to maximize their revenues.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted
partner for planning, transacting and evaluating media across
platforms. With a data footprint that combines digital, linear TV,
over-the-top and theatrical viewership intelligence with advanced
audience insights, Comscore allows media buyers and sellers to
quantify their multiscreen behavior and make business decisions
with confidence. A proven leader in measuring digital and TV
audiences and advertising at scale, Comscore is the industry's
emerging, third-party source for reliable and comprehensive
cross-platform measurement. To learn more, visit
www.comscore.com.
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SOURCE Comscore