July 14th is National Break Free from the Big
Three Day, Xfinity Mobile urges people to reconsider their
relationship with their mobile provider
Today marks the third annual “Break Free from the Big Three Day”
– a day dedicated to breaking free from bad habits, bad
relationships and stale mobile plans. A survey by Comcast found
that 51 percent of Americans say it’s easier to find a new romantic
partner than a new mobile provider. Xfinity Mobile wants to make
switching easier for the one in five Americans looking for a new
mobile provider by offering a convenient, cost-effective
alternative to Verizon, T-Mobile, and AT&T.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230714200940/en/
National Break Free From The Big Three
Day (Graphic: Business Wire)
Nearly half of all Americans (48 percent) have had a negative
experience with their current mobile provider due to bad coverage,
while nearly seven in ten Americans (69%) would move on to a new
service provider if they experienced price increases. On National
Break Free from the Big Three Day, it’s time for a fresh start with
a new mobile provider that will save consumers from complicated
billing charges, spotty coverage, and customer service
headaches.
“Finding a new mobile provider shouldn’t be as stressful as
dating,” said Kohposh Kuda, Senior Vice President Xfinity Mobile
and Voice, Comcast Cable. “Xfinity Mobile offers straight-forward
plans that can save you hundreds of dollars on your mobile bill
every year. And with the ability to mix-and-match plans, it’s easy
to tailor your mobile experience to what you actually need, instead
of being stuck in a long-term relationship with your provider.”
Breaking Up Is Hard to Do
Breaking up with your mobile provider can be tough. Even when
people decide they’ve had enough many drag their feet when it comes
to canceling. On average, Americans who decide to sever ties with
their mobile provider end up staying for an additional six months
because they kept forgetting to cancel. A third of parents (33
percent) stay for over a year compared to 19 percent of
non-parents.
More than 3 in 4 people (76 percent) would be willing to have
their new mobile provider “break up” with their old one for them.
Xfinity Mobile is here to help. Customers looking to switch to
Xfinity Mobile can walk into any Xfinity Store and ask for help to
switch their service, from swapping out a SIM card, porting a phone
number, and even breaking up with a customer’s previous
carrier.
Parents Have it Hardest
Parents are particularly prone to be over their mobile provider.
A third of parents (33 percent) say they are done and ready for a
change, more than double that of non-parents (14 percent). The
biggest gripe for parents is pricing. In fact, parents report they
are four times more likely than non-parents to be always looking
for the next new plan. And when families do decide to move on, kids
are usually impacted by breakups with mobile service providers.
More than half of parents (53 percent) have their kids on their
service plans, with kids getting their first phone at the average
age of 11.
Xfinity Mobile offers parents the tools they need to make sure
everyone in the family is happy. Parental controls, flexible plans,
and the ability to share data across users makes Xfinity a great
option to add to your family.
The Last Straw
Americans cited a number of reasons for wanting out of their
relationship with their current mobile provider. The largest driver
was price increase(s) (69 percent), followed by spotty
coverage/dropped calls (50 percent), unexplained charges (49
percent) and slow data speeds (48 percent). Fortunately, Xfinity
Mobile offers straightforward pricing, with by the gig plans
starting at only $15 a month, and unlimited plans starting at $30 a
month per line for two or more lines.
Now’s The Time to Switch
There are several device deals happening right now for customers
looking to break up with their current provider and switch to
Xfinity Mobile. New and existing customers can get up to $800
toward select iPhones, including the iPhone 12, 13, and 14 with an
eligible trade-in. New customers porting their line can also get
$100 off a Pixel 7a, or a Samsung A54 G5 “On Us” (a $449.99 value).
Want to bring your own device? Xfinity Mobile is also offering a
$100 Visa gift card for customers who BYOD.
Xfinity customers can also celebrate Break Free from the Big
Three Day on X1. All they have to do is say, “Break Free Day” into
their Xfinity voice remote to pull up dozens of movies, TV shows
and songs about break up, heartache, and tainted love.
With millions of lines added since its launch in 2017, Xfinity
Mobile is one of the fastest growing mobile providers in the
country. Rated the fastest mobile service with 5G cellular and
millions of WiFi hotspots throughout Comcast’s extensive WiFi
footprint*, Xfinity Mobile delivers a great wireless experience for
less money. Approximately 90 percent of Xfinity Mobile customers’
data is over WiFi, allowing customers to use less data and connect
to the Xfinity 10G Network.
Xfinity offers unparalleled convenience by offering customers
unlimited or by the gig options, and customers can always change
their plans even in the middle of their billing cycle. And with
mobile plans starting for as little as $15 a month, customers can
save hundreds every year.
About the Survey
The survey, conducted by Wakefield Research, polled 1,000
nationally representative US adult smartphone users, ages 18+,
between May 31st and June 6th, 2023, using an email invitation and
an online survey. Results of any sample are subject to sampling
variation. The magnitude of the variation is measurable and is
affected by the number of interviews and the level of the
percentages expressing the results. For the interviews conducted in
this particular study, the chances are 95 in 100 that a survey
result does not vary, plus or minus, by more than 3.1 percentage
points from the result that would be obtained if interviews had
been conducted with all persons in the universe represented by the
sample.
*Based on consumer testing of mobile WiFi and cellular data
performance from Ookla® Speedtest Intelligence® data in Q2 '23 for
Comcast service areas, verified by Ookla for Comcast’s
analysis.
About Comcast
Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and
technology company. From the connectivity and platforms we provide,
to the content and experiences we create, our businesses reach
hundreds of millions of customers, viewers, and guests worldwide.
We deliver world-class broadband, wireless, and video through
Xfinity, Comcast Business, and Sky; produce, distribute, and stream
leading entertainment, sports, and news through brands including
NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible
theme parks and attractions to life through Universal Destinations
& Experiences. Visit www.comcastcorporation.com for more
information.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230714200940/en/
Press: Joel Shadle Comcast Corporate Communications
703-906-2645
Camillia Travia Comcast Corporate Communications
267-582-6411
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