Cintas Launches “Team with the White Truck” Campaign Featuring Sports Broadcaster Erin Andrews
March 15 2012 - 10:32AM
Business Wire
Cintas Corporation (NASDAQ: CTAS) recently launched the “Team
with the White Truck” marketing campaign, highlighting the numerous
products and services that Cintas provides to more than 900,000
businesses throughout North America. Cintas delivers its products
and services to customers on a daily, weekly or monthly basis
through its fleet of more than 10,000 vehicles, making it one of
the 10 largest fleets in the United States.
As part of the new campaign, Cintas is sponsoring Sirius XM’s
coverage of the NCAA men’s basketball tournament and using Sports
Broadcaster and College Sports Specialist Erin Andrews as its
official celebrity spokesperson. The college sports themed campaign
is designed to help market Cintas as the company, or “team” that
can help its customers create game-changing performances by leaving
the time-consuming, critical and often unpleasant tasks business
owners face to the “Team with the White Truck.”
“The concept of ‘team’ isn’t limited to just sports but also
applies to many facets of business,” said David Pollak, Chief
Marketing Officer for Cintas. “We help business leaders execute
successful plays, differentiate themselves from the competition and
create a winning business through our broad range of services – not
just one.”
Known for its uniforms, Cintas also offers products and services
that improve the safety, security and image of any business.
Cintas services include:
- Facility Services: A clean and
safe playing surface equals pride and profitability. From deep
cleaning tile and carpet to restroom cleaning and floor care,
Cintas has one of the best grounds crews in the business to keep
facilities clean, safe and ready for game day.
- Document Management: Just as
sports teams need to protect their playbooks from the opposition,
businesses also need to protect their private information from
ending up in the wrong hands. A solid game plan with Cintas
Document Management includes secured document shredding, imaging
and storage services to protect customer and business information
vital to success.
- First Aid & Safety: A
healthy, trained team is essential to create a winning business.
Cintas first aid and safety services offer an extensive line of
supplies and equipment such as first aid cabinets, automatic
external defibrillators (AEDs) to protect workers and reduce
downtime.
- Fire Prevention: In sports, a
single play can change the momentum and outcome of the game.
Similarly, a fire can cripple a business and result in extensive
damage. Cintas fire prevention services run defense and protect a
business against loss or damage to their most important
assets.
- Uniforms: Uniforms, a key
component to any game, help athletes recognize their teammates and
improve performance. Cintas provides a wide range of uniforms for
any business type, whether a small business or large
corporation. Cintas focuses on contemporary retail-inspired
rental uniforms including a line of women’s uniforms that have been
designed by women, for women. And now Cintas carries an exclusive
line of Carhartt Rental workwear that offers superior durability
and comfort. Employees can get the clothes they want to wear while
experiencing the benefits of a Cintas uniform rental service.
When partnering with Cintas, businesses have the assurance that
the “Team with the White Truck” will keep their organization
running smoothly.
For more information about Cintas, please visit
www.cintas.com.
About Cintas:
Headquartered in Cincinnati, Ohio, Cintas
Corporation provides highly specialized services to businesses of
all types. Cintas designs, manufactures and implements corporate
identity uniform programs, and provides entrance mats, restroom
supplies, promotional products, first aid and safety products, fire
protection services and document management services to
approximately 900,000 businesses. Cintas is a publicly held company
traded over the Nasdaq National Market under the symbol CTAS, and
is a component of the Standard & Poor's 500 Index.
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