Blick TV Launches Switzerland’s First Digital TV Channel, Powered by Brightcove
May 05 2020 - 9:00AM
Business Wire
The new digital news channel – launched in
February 2020 – offers viewers both live and video on-demand
streaming experiences
Brightcove Inc. (NASDAQ: BCOV), the world’s leading video
technology platform, today announced that Switzerland’s first 24/7
digital TV channel, Blick TV, is running on Brightcove Live™ and
Video Cloud. The newly launched TV channel – which falls under
media group Ringier – offers viewers both a live and video
on-demand viewing experience online at Blick.ch, as well as in the
Blick app for mobile devices (iOS and Android). Blick TV is a
significant milestone for Ringier as the media group has invested
significant resources into digital streaming including two news
studios, as well as a core team of 48 reporters, editorial staff,
and hosts to report on news stories daily. Blick TV brings its
audiences live breaking national news stories, as well as
capitalizes on its partnership with CNN to bring audiences
international news stories.
As one of the largest media brands in Switzerland, reaching more
than 1.5 million people daily, the Blick Group leveraged
Brightcove’s video platform to adopt a mobile-first digital
strategy that is capable of delivering a high-quality video
experience, as well as allow its audiences to watch content on
their device of choice. The launch of Blick TV highlights the
importance for media companies to move towards a mobile-first,
video-driven content strategy given the major shift in the way
people prefer to consume content.
Using Brightcove, Blick TV live streams breaking news topics for
its viewers, as well as easily creates segmented clips to store for
seamless video on-demand viewing. There are also some notable
features of Blick TV that highlight its competitive advantage,
including:
- Video Subtitles: Styled and positioned in the video
player, an interpreter repeats the content in standard German,
which is then converted to text with an opportunity to edit.
Enabling smartphone use on-the-go as well as barrier-free access,
subtitles are a critical component of the viewing experience and
make video accessible to all audiences.
- Portrait and Landscape Viewing: Optimized for mobile
viewership, viewers are offered both portrait and landscape
viewing, without the quality being compromised if it is recorded in
one format and viewed in another. In portrait mode, only the
central portion of the video is visible, and is the same stream
resized, instead of a separate live stream. Additionally, the
subtitles, Blick TV logo, and headlines are customized and
positioned differently based on portrait and landscape.
“When we decided to launch Switzerland’s first digital TV
station we knew how crucial a superior user experience would be,”
said Thomas Spiegel, CEO, Blick Group. “With the ability to offer
subtitles, as well as both portrait and landscape viewing, we are
not only giving our users a premium experience, but giving
ourselves a long-term competitive advantage. We attribute these
breakthroughs to Brightcove’s feature-rich video platform. Since
launching Blick TV, we’ve been able to increase video on-demand
content, cater to all viewing preferences, and become the go-to
24/7 digital TV channel for audiences who want to view live and
on-demand video content.”
“By choosing a scalable, reliable platform like Brightcove Live,
Blick TV is able to achieve Ringier’s three key pillars of success:
informing, entertaining, and connecting with its audiences,” said
Justin Barrett, Vice President, EMEA, Brightcove. “We are thrilled
that Ringier chose Brightcove to power Switzerland’s first ever
digital news channel, and excited our video services are being
expanded to more audiences globally.”
About Ringier
Ringier AG is an innovative, digitalized and diversified Swiss
media company active in Europe, Africa and Asia. The portfolio
includes over 100 subsidiaries in the areas of print, digital
media, radio, ticketing, entertainment and e-commerce as well as
leading digital marketplaces in the areas of automobiles, real
estate and jobs. As a venture capitalist, Ringier promotes
innovative digital start-ups. Founded in 1833 as a publishing house
and printing house, Ringier is a family-owned company that has
consistently invested in the digitalization and
internationalization of the Group in recent years. In 2018, around
7300 employees in 19 countries achieved a turnover of over one
billion Swiss francs. Already today, around 70 percent of the
operating profit comes from the digital business, making Ringier a
leading European media company. Ringier stands for pioneering
spirit, independence and freedom of opinion.
About Brightcove Inc. (NASDAQ: BCOV)
We are the people behind the world’s leading video technology
platform. With our award-winning technology and services, we help
organizations in more than 70 countries meet business challenges
and create strategic opportunities by inspiring, entertaining, and
engaging their audiences through video.
Since Brightcove was established in 2004, we have consistently
pushed boundaries to create a platform for people who are serious
about video: one that is robust, scalable, and intuitive.
Benefiting from a global infrastructure, unrivalled customer
support, an extensive partner ecosystem, and relentless investment
in R&D, Brightcove video sets the standard for professional
grade video management, distribution, and monetization. To learn
more, visit www.brightcove.com.
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Press Contact Meredith Duhaime Senior Public Relations
Manager Brightcove | 603-785-8518 mduhaime@brightcove.com Twitter:
@meredithduhaime
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