Beacon Roofing Supply Updates Branding to Beacon Building Products
January 15 2020 - 8:30AM
Business Wire
Change reflects full product range and
brings together 40 brands to help customers build more
Beacon (Nasdaq: BECN) announced today that its 40
brands across the U.S. and Canada that sell exterior products will
now be named Beacon Building Products. This new name reflects
Beacon’s ability to supply customers with both a broad range of
residential and commercial building products and a unique service
offering across North America.
“Beacon is constantly evolving
to help our customers be more efficient and grow their businesses
by providing products, services and an e-commerce platform
unmatched by our competitors,” said Beacon’s President and CEO,
Julian Francis. “The new branding supports our commitment to
improving the total customer experience by better identifying
Beacon as a full-service supplier for building products. This is a
very exciting change that is an important element in our growth
strategy.”
The Beacon brand means
customers benefit from the industry’s best e-commerce platform, a
new OTC (On-Time and Complete) Delivery Network and a
newly-designed website. “Beacon’s customers enjoy a partnership
that supports their businesses at every stage, from sales to
project management to job close-out. We are proud to be raising the
Beacon flag in all our markets so that customers can recognize the
quality products and services offered on-site and online,”
commented Jamie Samide, Vice President of Marketing.
The new name and logo will be
adopted at over 450 Beacon one-step exterior products branches. In
addition, Beacon has invested in its omni-channel approach. A
single website is serving customers more seamlessly by providing
connectivity to its exclusive Beacon Pro+ e-commerce site and the
Beacon 3D+ estimating platform. Beacon’s OTC (On-Time &
Complete) Network has been further developed to support in-store
and online customers with enhanced product availability, delivery
tracking and notification. Beacon’s interior, insulation,
weatherproofing and two-step branches will continue to operate
under current brand names.
Experience the new brand at:
www.becn.com
About Beacon
Founded in 1928, Beacon is a Fortune 500, publicly-traded
distributor of residential and commercial building products in
North America, operating over 500 branches throughout all 50 states
in the U.S. and 6 provinces in Canada. Beacon serves an extensive
base of over 110,000 customers, utilizing its vast branch network
and diverse service offerings to provide high-quality products and
support throughout the entire business lifecycle. Beacon offers its
own private label brand, TRI-BUILT, and has a proprietary digital
account management suite, Beacon Pro+, which allows customers to
manage their businesses online. Beacon’s stock is traded on the
Nasdaq Global Select Market under the ticker symbol BECN. To learn
more about Beacon, please visit www.becn.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20200115005055/en/
Jennifer Lewis, VP Communications & CSR
jennifer.lewis@becn.com 571-752-1048
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