Avid Announces New Five-Year Agreement with Microsoft Azure to Bring More Media Companies to the Cloud
May 04 2020 - 4:55PM
Leading media and entertainment technology provider Avid® (Nasdaq:
AVID) today announced it has renewed its cloud collaboration with
Microsoft. Over the course of the new five-year strategic alliance
agreement Avid will continue to develop and deploy its cloud-based
solutions on Microsoft Azure. Since launching their initial
collaboration, Avid and Microsoft have helped some of the world’s
largest media companies to break new ground by moving their film
and television content workflows into the cloud, which has enabled
teams, including hundreds of editors, journalists and other
contributors to collaborate on movies, TV shows and other content
on a global scale.
The renewed alliance continues the companies’ mutual commitments
and investments in technology, product development and go-to-market
efforts globally. Together, Avid and Microsoft have already
produced several essential media workflows running in the cloud,
including collaborative editing, content archiving, active backup
and production continuity.
Since the onset of the COVID-19 global health pandemic, Avid and
Microsoft have also mobilized rapidly to aid numerous Avid clients
urgently needing to transition their production personnel to
working remotely from their homes in order to keep entertainment
and news content pipelines flowing. Available solutions for remote
working include the highly-scalable and secure Avid | Edit On
Demand™ virtualized production environment, featuring Avid Media
Composer® video editing software and Avid NEXIS® storage running on
Azure.
“Avid is very proud of its early strategic collaboration with
Microsoft Azure, which has driven the era of cloud-based media
creation beyond experimentation to today’s first large-scale
commercial deployments with some of the most exciting media and
entertainment brands,” said Jeff Rosica, CEO and President at Avid.
“I’m very pleased that our shared accomplishments also prepared us
to be ready to respond swiftly and keep Avid customers at work when
the global health pandemic hit the industry overnight. Building on
the lessons learned during this pandemic, the companies are well
prepared for what we believe will be an accelerated pace of cloud
adoption–entering a new phase of innovation to provide
broadcasters, film studios and post houses of all sizes with more
powerful technology solutions to enable flexible remote working,
ensure better business continuity, and allow content creation teams
to collaborate faster, more easily and on a much bigger global
scale.”
Tad Brockway, Corporate Vice President for Microsoft Azure
Storage, Media and Edge said, “Avid | Edit on Demand, on Microsoft
Azure, is the latest example of how cloud can be used to deliver
industry workflows that are simple, flexible and scalable. We were
pleased to help Avid bring this solution to market to help
customers during the global health pandemic and look forward to
working together to help this industry transform.”
Learn more about Avid’s cloud media solutions at
www.avid.com/solutions/cloud.
About AvidAvid delivers the most open and
efficient media platform, connecting content creation with
collaboration, asset protection, distribution, and consumption.
Avid’s preeminent customer community uses Avid’s comprehensive
tools and workflow solutions to create, distribute and monetize the
most watched, loved and listened to media in the world—from
prestigious and award-winning feature films to popular television
shows, news programs and televised sporting events, and celebrated
music recordings and live concerts. With the most flexible
deployment and pricing options, Avid’s industry-leading solutions
include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®,
iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, FastServe®, and
Maestro™. For more information about Avid solutions and services,
visit www.avid.com, connect with Avid
on Facebook, Instagram,
Twitter, YouTube, LinkedIn, or subscribe to Avid
Blogs.
© 2020 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid | Edit on Demand, Avid NEXIS, FastServe, AirSpeed,
iNews, Maestro, MediaCentral, Media Composer, Pro Tools, Avid
VENUE, and Sibelius are trademarks or registered trademarks of Avid
Technology, Inc. or its subsidiaries in the United States and/or
other countries. All other trademarks are the property of their
respective owners. Product features, specifications, system
requirements and availability are subject to change without
notice.
PR Contacts:Dave
SmithAvid978.502.9607david.smith@avid.com
Avid Technology (NASDAQ:AVID)
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