SUWANEE, Ga., May 21, 2012 /PRNewswire/ -- ARRIS Group,
Inc. (NASDAQ: ARRS) today announced the landmark delivery of 6
million ad transactions daily. The company's advertising
solutions portfolio manages and inserts traditional zoned,
interactive and targeted ads into the cable and IP networks of
North American pay-TV service providers. The portfolio powers both
linear and dynamic ad insertion that also enables new, expanded
revenue opportunities for the delivery of ad content on connected
screens and devices throughout the home. ARRIS advertising
solutions are used directly or indirectly by 9 of the top 10
service providers in North
America.
At the upcoming NCTA Cable Show (May
21-23 in Boston), ARRIS
will showcase its portfolio of advertising solutions at booth #967.
The solutions support today's critical revenue streams and provide
a migration path from traditional zoned-based advertising to more
addressable advertising. The ARRIS portfolio helps operators
deliver and monetize ads for multiple screens in the home via
legacy set-top boxes to TVs and gateway devices for whole home
solutions. Solutions can also support IP-connected devices such as
tablets and gaming systems. Visitors to the ARRIS booth may also
learn how operators can use solutions to deliver ads for local
advertising insertion and interactive advanced advertising
applications with Enhanced TV Binary Interchange Format (EBIF).
"Advertising represents a significant source of revenue for
operators today and will continue to do so as TV Everywhere
flourishes," said Bruce McClelland,
President, ARRIS Products & Services. "The ARRIS advertising
portfolio can enhance revenue streams with the use of new dynamic
targeting and companion-device techniques. As the market and
technology evolves, operators can leverage their existing
investment to enable new advertising models across multiple devices
and formats without disruption to current business processes."
The ARRIS portfolio helps operators provide advertising services
that consistently meet client service level agreements and maintain
continuity of revenue flow. ARRIS supports operators who are
currently in a complete digital environment as well as those who
may just be starting the transition from analog to digital. ARRIS
products offer the flexibility to accommodate various operator
infrastructures.
With the ARRIS advertising solutions portfolio, operators
can:
- Monetize linear TV, on-demand programming and multiscreen
services
- Manage the complexities of linear and on-demand digital
advertising insertion efficiently and profitably
- Retain campaigns and keep advertisers satisfied with dependable
ad insertion tools and features
- Develop new advertising revenue streams and personalized
subscriber services with enhanced advertising services such as
addressability and interactivity
- Reduce advertising CAPEX and increase market velocity of new
advertising models, with an open, standards-based portfolio that is
full-featured, tightly integrated, and highly-scalable
ARRIS advertising solutions currently deliver ad insertions for
more than 70,000 channels a day.
Visit www.arrisi.com/get/advertising/index.asp for more
information about ARRIS portfolio of solutions for advanced
advertising.
About ARRIS
ARRIS is a global communications technology company specializing
in the design, engineering and supply of technology supporting
triple- and quad-play broadband services for residential and
business customers around the world. The company supplies broadband
operators with the tools and platforms they need to deliver
carrier-grade telephony, network video processing, whole home
video, demand driven video, next-generation advertising, network
and workforce management solutions, access and transport
architectures and ultra high-speed data services. Headquartered in
Suwanee, Georgia, USA, ARRIS has
R&D centers in Suwanee;
Beaverton, OR; Chicago, IL; Kirkland, WA; State
College, PA; Wallingford,
CT; Waltham, MA;
Cork, Ireland; and Shenzhen, China, and operates support and
sales offices throughout the world. Information about ARRIS
products and services can be found at www.arrisi.com.
SOURCE ARRIS Group, Inc.