National Football League Selects AWS as Official Cloud and Machine Learning Provider for Next Gen Stats
November 29 2017 - 9:00AM
Business Wire
America's most popular sports league taps AWS
for analytics, machine learning, and deep learning
Today, Amazon Web Services, Inc. (AWS), an Amazon.com company
(NASDAQ: AMZN), announced that the National Football League (NFL)
has selected AWS’s machine learning and data analytics services to
boost the accuracy, speed, and insights provided by its Next Gen
Stats platform, the NFL’s player-tracking system. In choosing AWS
to power Next Gen Stats, the NFL aims to develop new ways of
visualizing the action on the field, uncovering deeper insights
into the action on the field, and expanding the fan experience by
offering a broader range of advanced statistics. In addition, AWS
will become an Official Technology Provider of the NFL.
Through the use of radio-frequency identification (RFID) tags in
player equipment and the football, Next Gen Stats captures a
variety of real-time location, speed, and acceleration data. The
data is analyzed on AWS and used to contextualize movement on the
field for fans to see on NFL Media properties, game broadcasts,
third-party digital platforms, and in-venue displays. The data is
also leveraged by NFL clubs post game as part of their football
operations on a weekly basis. The system creates a variety of
unique player and team stats for every game such as a receiver’s
ability to get open and an offensive line’s ability to protect the
quarterback. By leveraging AWS’s broad range of cloud-based machine
learning capabilities, the NFL is looking to take its game-day
stats to the next level so that fans and NFL Clubs can benefit from
deeper insights.
“The NFL continues to look at technology to grow the sport of
football to the millions of fans who engage with us throughout the
year. Next Gen Stats is already revolutionizing the game of
football by exposing a variety of advanced statistics that enhance
our broadcasts and other operations,” said Matt Swensson, Vice
President, Emerging Products and Technology at the NFL. “By
powering Next Gen Stats with AWS, we’ll be able to kick off our
2018 season with even more impactful and meaningful content,
uncovering deeper insights into the game of football than we’ve
ever done before. We chose AWS because of its combination of
advanced cloud offering, powerful machine learning capabilities,
and experience operating at the scale we need.”
“With Amazon’s 20 years of experience using machine learning to
delight customers, along with AWS’s broad analytics and machine
learning capabilities, we continue to be the best choice for
companies who want to use machine learning to solve meaningful
customer problems,” said Mike Clayville, Vice President,
Worldwide Commercial Sales at AWS. “The NFL will be able to create
new features and capabilities for Next Gen Stats using AWS machine
learning. We’re excited to help the NFL transform their customers’
experiences and provide the most flexible and powerful tools for
machine learning as together we advance Next Gen Stats.”
About Amazon Web ServicesFor more than 11 years, Amazon
Web Services has been the world’s most comprehensive and broadly
adopted cloud platform. AWS offers over 100 fully featured services
for compute, storage, databases, networking, analytics, machine
learning and artificial intelligence (AI), Internet of Things
(IoT), mobile, security, hybrid, and application development,
deployment, and management from 44 Availability Zones (AZs) across
16 geographic regions in the U.S., Australia, Brazil, Canada,
China, Germany, India, Ireland, Japan, Korea, Singapore, and the
UK. AWS services are trusted by millions of active customers around
the world—including the fastest-growing startups, largest
enterprises, and leading government agencies—to power their
infrastructure, make them more agile, and lower costs. To learn
more about AWS, visit https://aws.amazon.com.
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