LONDON, Sept. 5, 2019 /PRNewswire/ --
- Akamai showcases new capabilities addressing the advancing OTT
industry at IBC 2019; performance, revenue and security at the
heart of new online video solutions
- Enhancements to delivery and origin
services designed to help content providers achieve
new heights for online video streaming performance and
quality.
- Digital Performance Management Services help OTT
operators boost commercial success through performance analysis of
apps and services.
- Identity management technology to help broadcasters
easily manage viewer privacy consent and provide the data
fabric required to drive programmatic advertising strategies.
- New anti-piracy and cyber threat technologies
designed to provide distributors with 360-degree protection against
illicit sharing of streams and securing viewer or enterprise data
and systems.
At IBC 2019, stand 1.D35, Akamai (NASDAQ: AKAM), the
intelligent edge platform for securing and delivering digital
experiences, will showcase solutions that can support OTT
operators' revenue goals, manage viewers and secure valuable
content and services against evolving piracy and cyber threats.
These solutions are designed to help operators meet the performance
and security requirements demanded by today's audiences and a
multi-faceted threat landscape.
Reaching new heights of video quality across every
stream
With the OTT market advancing, operators want to
deliver a consistent, high-quality experience, particularly for the
growing audience accessing content on large screen TVs.
Enhancements to Akamai's flagship streaming service, Adaptive Media
Delivery, are designed to address operators' needs through a range
of new innovations:
- Quick-Retry intelligently detects any signs of
bottlenecks along internet delivery routes and finds alternative
connection paths, helping to ensure streams don't drop during
playback.
- Segment Pre-fetch prepositions anticipated video
segments at the edge during playback, resulting in faster video
start-up times and lower rebuffering rates. Prefetch is currently
available with Akamai Media Services Live 4 and Azure Media
Services acting as the origin/packager.
- Use Case Optimisations builds on Akamai's 21 years
of experience in video delivery with a series of optimised delivery
configurations. This helps OTT operators to fine tune their
configuration with selected tried-and-tested settings that map to
live or on-demand use cases.
Supporting Commercial Goals
Akamai's mPulse and
Identity Cloud solutions can give OTT operators a competitive edge
and help boost commercial success by providing deep performance
analysis of apps and OTT services and enabling secure management of
audience data.
- mPulse helps operators track, analyse and
understand the impact of their OTT apps and services on their
commercial success. Using advanced machine learning, mPulse gives
content providers a granular view of performance data, including
visibility into how their apps are performing on different devices
or under varying network conditions.
- Additionally, operators can use Akamai's Identity
Cloud to capture, identify and securely manage viewer
information and privacy permutations to drive more personalised
viewing experiences or advanced programmatic advertising
strategies.
Content, Application and Infrastructure Protection
Media companies are among the organisations most targeted by
cyber-attackers, with threat actors looking to capture viewer data,
hijack and cripple services, or steal critical media assets or
information. Akamai is announcing several security innovations at
IBC that protect content, customer data and the enterprise.
- Watermarking – Scalable watermarking support from
Akamai, pre-integrated with several leading third-party providers,
makes it easier to label content so that it becomes identifiable in
the event of theft, allowing operators to more simply trace pirated
content back to the source.
- Access Revocation – This offers OTT operators
control over individual viewing sessions in order to prevent users
from illicitly sharing video streams.
- Customer Identity Management – Akamai Identity Cloud
helps OTT operators to securely hold viewer identity data separate
from their own network, helping them remain compliant with
regulations such as GDPR.
- Enterprise and Web Security – Akamai will showcase
its Enterprise Threat Protector solution at IBC, part of its broad
portfolio of security solutions to protect against crimes from
ransomware to credential stuffing.
Cyber Security Forum
Akamai is also continuing its
sponsorship of the Cyber Security Forum at IBC on Thursday, September 12th. Bringing
together CTOs, CISOs and CIOs, this year's programme will focus on
protecting the content supply chain as well as exploring the latest
innovations in AI, cloud asset protection and the increasing
threats associated with IoT security.
As part of the forum, Akamai Editorial Director and Security
Researcher Martin McKeay will Join DAZN Group CISO Jaspal Jandu in
presenting "All Roads Lead to Fraud." The presentation will examine
the roles that DDoS, credential stuffing, phishing and application
attacks play in defrauding OTT operators, merchants and banks.
Visual Cloud Conference
Akamai is participating in
the first Visual Cloud Conference on Friday, 13 September,
presented by IBC and Intel. The conference features panels and
demonstrations intended to foster industry conversation around the
future of streaming media. Will Law,
Akamai Chief Architect for Media Cloud Engineering, is speaking on
the conference panel, "Are you ready for intelligent visual
experiences?" from 15:30-16:15. Akamai is also collaborating with
Intel and several other technical partners to power and scale live
streams from all Visual Cloud Conference panels in 8K 360 VR.
About Akamai
Akamai secures and delivers digital
experiences for the world's largest companies. Akamai's intelligent
edge platform surrounds everything, from the enterprise to the
cloud, so customers and their businesses can be fast, smart, and
secure. Top brands globally rely on Akamai to help them realize
competitive advantage through agile solutions that extend the power
of their multi-cloud architectures. Akamai keeps decisions, apps,
and experiences closer to users than anyone — and attacks and
threats far away. Akamai's portfolio of edge security, web and
mobile performance, enterprise access, and video delivery solutions
is supported by unmatched customer service, analytics, and 24/7/365
monitoring. To learn why the world's top brands trust Akamai, visit
www.akamai.com, blogs.akamai.com, or @Akamai on Twitter. You
can find our global contact information at
www.akamai.com/locations
Contacts:
Chris Nicholson
Media Relations
617-444-2987
cnichols@akamai.com
Tom Barth
Investor Relations
617-274-7130
tbarth@akamai.com
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SOURCE Akamai Technologies, Inc.