JCDecaux Singapore wins LTA Bus Shelter advertising contract:
February 26 2018 - 11:40AM
JCDecaux Singapore
wins LTA Bus Shelter advertising contract
Paris, 26
February 2018 - JCDecaux SA (Euronext Paris: DEC), the number
one outdoor advertising company worldwide and the number one OOH
media company in Singapore, has been awarded an exclusive
seven-year contract for managing advertising and maintaining 1,459
bus shelters across Singapore (population: above 5.6 million) by
the Land Transport Authority (LTA).
With this concession, JCDecaux
will have access to an extensive footprint of bus shelters across
the city-state - including prime shopping and financial districts
of Tanglin / Orchard / Scotts Roads and Shenton Way, as well as
central areas such as Lavender Street, Beach Road and Tiong Bahru.
These urban areas have high concentrations of tourists,
professionals and business decision-makers, in addition to major
Housing and Development Board (HDB) towns such as Ang Mo Kio,
Punggol, Toa Payoh, Tampines and Alexandra.
The concession includes 800
advertising panels, including digital screens notably on Orchard
Road offering a comprehensive Digital OOH network in the city.
Committed to helping brands improve their business through deeper
engagement with their clients, JCDecaux will deploy its smart
digital solutions on its assets to maximise the impact of
advertising and create greater experiences for the audience within
and beyond the screen.
JCDecaux won its first bus shelter
advertising concession in Singapore almost 20 years ago, a symbolic
contract which launched JCDecaux local operations. During this
first concession from 1999 to 2011, JCDecaux pioneered numerous
"market firsts" such as introducing Scrolling Double-Impact
advertising at prime city locations and larger than life 3D
creative builds on bus shelter roofs. With its new digital
transformation strategy, JCDecaux will once again revolutionize the
outdoor advertising landscape in Singapore.
With this award, JCDecaux will
further consolidate its footprint in Singapore. The addition of the
bus shelter platform to the media owner's existing portfolios of
airport, malls, cinemas and billboards strengthens its islandwide
presence and extends the success of its Singapore Changi
Airport media offer to Downtown Singapore, proposing advertisers an
unparalleled reach of audiences on the move across various
segments.
Jean-Charles
Decaux, co-CEO of JCDecaux said: "We are very
happy to have been awarded this advertising concession by the
Singapore Land Transport Authority. Our footprint in Asia
started in Singapore almost 20 years ago with the LTA's Bus Shelter
contract and it is indeed gratifying to win the contract. This is
also an opportune time for us to bring to this Smart City our best
digital media assets combining with our unique media planning and
content management platforms, which will serve to enrich the ways
brands communicate with the millions of commuters daily. Creating
good value for our advertisers and providing innovative and quality
service to the city are always at the heart of our strategy."
Key figures for
JCDecaux
-
2017 revenue: €3,472
million
-
JCDecaux is listed on Euronext
Paris's Eurolist market and forms part of the Euronext 100 and
Euronext Family Business indexes
-
JCDecaux also forms part of the
FTSE4Good and Dow Jones Sustainability Europe indexes.
-
World no. 1 in street furniture
(559,070 advertising panels)
-
World no. 1 in transport
advertising operating in more than 220 airports and 260 contracts
in metros, buses, trains and trams (354,680 panels)
-
European no. 1 in grand format
advertising (169,860 panels)
-
European no. 1 in outdoor
advertising (721,130 panels)
-
No. 1 in outdoor advertising
for Asia-Pacific (219,310 panels)
-
No. 1 in outdoor advertising
for Latin America (70,680 panels)
-
No. 1 in outdoor advertising
for Africa (29,820 panels)
-
No. 1 for outdoor advertising
in the Middle East (16,230 panels)
-
Leader in self-service cycling:
pioneer of soft mobility
-
1,117,890 panels in more than
75 countries
-
Presence in 4,280 towns of
10,000 plus citizens
-
Daily audience: over 410
million people
-
13,030 employees
Corporate
Communications: Agathe Albertini
+33 (0)1 30 79 34 99 - agathe.albertini@jcdecaux.com
Investor
Relations Arnaud Courtial
+33 (0)1 30 79 79 93 - arnaud.courtial@jcdecaux.com
02_26_2018 Singapour
abribus_EN
This
announcement is distributed by Nasdaq Corporate Solutions on behalf
of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: JCDecaux via Globenewswire
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