JDate Launches Social Media Contest Calling for the Next "Get Chosen" Taglines
April 23 2014 - 8:04AM
Marketwired
JDate Launches Social Media Contest Calling for the Next "Get
Chosen" Taglines
Iconic Jewish Community Encourages Consumers to Express Their
Creativity for a Chance to Have Their Slogans Featured as Part of
the Brand's New Ad Campaign
LOS ANGELES, CA--(Marketwired - Apr 23, 2014) - On the heels of
JDate's first-ever rebrand, the iconic Jewish community
responsible for more Jewish marriages than all other dating sites
combined, today launched a contest that provides consumers the
opportunity to submit their own "Get Chosen" slogans. Similar to
the ads recently unveiled as part of JDate's new "Get Chosen"
campaign, the tagline submissions should celebrate the cultural
ties that unite Jewish singles, highlighting the unique traditions
identified with, and appreciated within, the Jewish community.
Starting today through May 9, 2014, JDate is opening the floor
for consumers and aspiring copywriters to enter the contest by
posting their taglines via Twitter or Instagram using the hashtag
#GetChosen. Three winners will be announced on May 16, 2014, and
will be eligible to win a free year on JDate and a chance to have
their slogans published as part of the new, attention-grabbing ad
campaign.
"The launch of JDate's 'Get Chosen' campaign sparked a lot of
conversation and we want to provide the opportunity for people to
tell their own 'Get Chosen' stories by creating and submitting
unique taglines that showcase their Jewish experiences," said Greg
Liberman, Chairman and CEO of Spark Networks®, the company that
owns and operates JDate. "The idea behind the 'Get Chosen' contest
is to share and inspire taglines which celebrate the unique Jewish
experiences uniting the JDate community. We look forward to seeing
submissions by those who understand the important and, quite often,
humorous nuances of being Jewish."
"Get Chosen" is JDate's first major rebrand since its birth in
1997. The multi-platform campaign launched in February 2014, across
various channels, including print, digital and social. The creative
for the campaign was conceptualized by ad agency The Terri &
Sandy Solution.
Digital billboards launched in New York's Times Square
accompanied by a street sign campaign throughout Chicago. Out of
Home expansion is also scheduled to launch in other key markets in
the near future. Some of the most notable taglines from the "Get
Chosen" campaign include, "More Jews than a Chinese restaurant on
Christmas" and "Find someone who wasn't on your Birthright trip,"
which are intended to lightheartedly reiterate experiences that
resonate with the Jewish community.
New creative elements will also roll out later this year. In
addition to adding the tagline "Get Chosen" to its logo, JDate
revealed a new homepage design to reinforce the brand's position as
the go-to community for Jewish singles to share their many
commonalities, connect and create meaningful, lasting
relationships.
For official "Get Chosen" contest rules and details please
visit: www.getchosen.com. For additional information about JDate or
to arrange an interview with a JDate spokesperson, contact
yellin@formulapr.com.
About JDate.com
With more than 750,000 active members worldwide, JDate® (www.JDate.com,
www.JDate.co.uk, www.JDate.co.il and www.JDate.fr) is the leading
online community for Jewish singles, responsible for more Jewish
marriages than all other dating sites combined. JDate is owned and
operated by Spark Networks®, Inc. (www.spark.net), whose mission is
to create iconic, niche-focused brands that build and strengthen
the communities they serve. Spark Networks' shares trade on the
NYSEMKT under the symbol "LOV" (NYSEMKT: LOV). In addition to
JDate, the Spark Networks portfolio of consumer websites includes,
among other brands, ChristianMingle® (www.ChristianMingle.com).
Media contact
Formula PR for JDate 310-578-7050 Mira Yellin Email Contact
Spark Networks (AMEX:LOV)
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