Cleveland Cavaliers and Fubo Gaming Announce Long-Term Partnership
October 06 2021 - 9:00AM
Business Wire
First NBA team partnership for Fubo Gaming
designed to promote brand across Cavs marketing territory in
Ohio
The Cleveland Cavaliers and Fubo Gaming, a subsidiary of fuboTV
Inc. (NYSE: FUBO) that is dedicated to delivering a unique,
hyper-personalized sports entertainment and wagering experience,
today announced a new long-term partnership. The agreement marks
Fubo Gaming’s first sponsorship with an NBA franchise.
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Cleveland Cavaliers and Fubo Gaming
Announce Long-Term Partnership (Photo: Business Wire)
The partnership will promote the Fubo Gaming brand through an
integrated marketing campaign highlighted by high-impact
broadcast-visible signage, a presence on team television and radio
game programming, as well as activation on Cavs digital and social
channels and other marketing assets. Fubo Gaming will also be the
presenting partner of Cavs Pick ‘Em, the free-to-play live
predictive gaming platform that debuted last season in GameDay+, a
second screen platform inside the Cavs App championed by
Westfield.
“We couldn’t be more excited to align our Cavaliers brand with
Fubo Gaming, a company that shares a mutual passion for innovation
and as we like to say, who are ‘obsessed with finding a better way’
in such a new and rapidly-evolving sports gaming category,” said
Shelly Cayette, Cleveland Cavaliers senior vice president, global
partnerships. “We are proud to team up with Fubo Gaming and help
bolster their brand presence across the greater Cleveland region,
all over Ohio, and with our fanbase for many years to come.”
Beginning with the upcoming 2021-22 season, the Fubo Gaming
brand will be prominently featured inside the bowl of Rocket
Mortgage FieldHouse with a powerful blend of in-venue signage that
will be visible to all Cavs fans in attendance, as well as those
watching games on television from home.
“We’re thrilled to have our first NBA team partnership with the
Cleveland Cavaliers, an innovative sports franchise known to have
one of the most passionate fan bases in the league,” said Scott
Butera, president of Fubo Gaming. “This partnership is a natural
extension of our overall goal to deliver sports fans dynamic and
engaging experiences with the teams and sports they love.”
Fubo Gaming expects to launch Fubo Sportsbook in the fourth
quarter 2021, subject to requisite regulatory approvals. The launch
timeline of Fubo Sportsbook in individual states is to be
announced. Fubo Gaming is an Authorized Gaming Operator of the
NBA.
About Fubo Gaming
Fubo Gaming Inc. is a Chicago-based subsidiary of live TV
streaming platform fuboTV Inc. (NYSE: FUBO) that is dedicated to
delivering a unique, hyper-personalized sports entertainment and
wagering experience. Launched in 2021, Fubo Gaming brings together
fuboTV’s leading sports-first live TV streaming platform with the
soon-to-be-launched Fubo Sportsbook in an omniscreen ecosystem.
Fubo Sportsbook is expected to launch in Q4 2021, subject to
obtaining requisite regulatory approvals. In addition to its
licenses and market access agreements in Arizona via Ak-Chin Indian
Community and Iowa via Casino Queen, Fubo Gaming has also obtained
market access agreements in Pennsylvania via The Cordish Companies
as well as Indiana and New Jersey via Caesars Entertainment Inc.
For more information, visit fubosportsbook.com.
About Cleveland Cavaliers
The Cleveland Cavaliers won the NBA Championship in 2016 while
also taking the Eastern Conference crown in 2007, 2015, 2016, 2017
and 2018. The team plays at, and also operates, the newly
transformed, publicly-owned Rocket Mortgage FieldHouse in downtown
Cleveland, Ohio. The Cavaliers and Rocket Mortgage FieldHouse are
part of Rock Entertainment Group. The Group also includes the
Cleveland Monsters of the AHL, the Cleveland Charge of the NBA G
League, Cavs Legion of the NBA 2K League, Legion Lair Lit by TCP
home of Cavs Legion in Cleveland, and Cleveland Clinic Courts - the
Cavaliers’ training and development center in Independence, Ohio.
The Cavaliers are regularly recognized for their extensive
community support and engagement programs and contributions,
workplace diversity and inclusion leadership, and an on-going
economic impact that now registers in the billions of dollars
locally. Dan Gilbert is Chairman of the Cleveland Cavaliers.
Gilbert and his family of companies have now invested over $2.0
billion in Cleveland. Gilbert is also Founder and Chairman of
Rocket Mortgage, the nation’s largest mortgage lender, and Founder
and Chairman of Rock Ventures LLC, the umbrella entity for his
portfolio of business and real estate investments. Len Komoroski is
the Rock Entertainment Group CEO and Nic Barlage is the Rock
Entertainment Group President and Chief Operating Officer. The
Cavaliers team is led by General Manager Koby Altman and Head Coach
J.B. Bickerstaff. The Cavaliers and Rocket Mortgage FieldHouse
provide fans the best experience in the NBA with its extensive and
stunning array of amenities and technology and signature,
electrifying game presentation.
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version on businesswire.com: https://www.businesswire.com/news/home/20211006005082/en/
Zack Yohman, Cleveland Cavaliers zyohman@cavs.com
Deliah Mathieu, Fubo Gaming dmathieu@fubo.tv
Lexi Panepinto, CTP for Fubo Gaming lpanepinto@ctpboston.com
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