The 10.2-inch iPad features A13 Bionic, Center Stage, True Tone,
and now starts with double the storage, all at an incredible
value
Apple® today introduced the new iPad® (9th generation),
featuring the powerful A13 Bionic chip that packs even more
performance and capability into the most popular iPad, all while
retaining its all-day battery life.1 Starting at just $329, the new
iPad features a 10.2-inch Retina® display with True Tone®, a 12MP
Ultra Wide front camera with Center Stage™, support for Apple
Pencil® (1st generation) and Smart Keyboard™, the intuitive iPadOS®
15, and twice the storage of the previous generation. The new iPad
is available to order beginning today on apple.com, and in stores
beginning Friday, September 24.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210914005954/en/
The ninth-generation iPad is a huge leap
forward and delivers advanced features at an incredible price.
(Photo: Business Wire)
“iPad has never been more essential for working, learning, and
communicating, and we’re excited to bring one of the biggest
updates ever to our most popular iPad,” said Greg Joswiak, Apple’s
senior vice president of Worldwide Marketing. “With the powerful
A13 Bionic, more engaging video calls with Center Stage, and double
the storage, the new iPad delivers advanced capabilities,
versatility, and simplicity at an incredible value.”
A13 Bionic with Neural Engine Brings More Performance to
iPad
The new iPad comes equipped with the powerful A13 Bionic chip,
delivering a 20 percent performance boost over the previous
generation. This makes the new iPad up to 3x faster than the
best-selling Chromebook, and up to a whopping 6x faster than the
best-selling Android tablet.2 The added performance will allow
users to seamlessly run advanced apps and games on the most
affordable iPad. The Neural Engine in A13 Bionic also powers
next-level machine learning capabilities, including Live Text
coming in iPadOS 15, which uses on-device intelligence to recognize
text in a photo that users can take action on.
Advanced 12MP Ultra Wide Front Camera with Center
Stage
The Center Stage experience on iPad Pro is now available on
iPad, enabled by the new 12MP Ultra Wide front camera and Neural
Engine, so users can enjoy even more engaging video calls. As users
move around, Center Stage automatically pans the camera to keep
them in view. When others join in, the camera detects them too, and
smoothly zooms out to include them in the conversation. Center
Stage makes video calls more natural in FaceTime® as well as
third-party video-calling apps. Whether catching up with loved ones
virtually or using iPad in a remote learning environment, Center
Stage makes the experience of connecting more engaging than
ever.
10.2-inch Display Features True Tone for an Enhanced Viewing
Experience
For the first time, True Tone comes to the beautiful 10.2-inch
Retina display on iPad. A new, upgraded ambient light sensor
enables True Tone, which adjusts screen content to the color
temperature of a room. True Tone on the new iPad makes images
appear more natural and provides users with a more comfortable
viewing experience in all lighting environments.
Double the Storage to Do More on the Go
With its thin and light design and cellular option,3 iPad gives
users the freedom to work, learn, play, and connect at home or on
the go. The new iPad starts with 64GB of storage — double the
storage of the previous generation — offering even more value to
iPad users. A 256GB option is also available for users looking to
store more apps, games, photos, and videos.
Even More Intuitive iPad Experience with iPadOS 15
iPadOS 15 brings new features that take advantage of the unique
capabilities of iPad, helping users be more productive, and taking
the versatility of iPad even further:
- Multitasking is even more intuitive, making features like Split
View and Slide Over easier to discover, easier to use, and more
powerful.
- New widget layouts for the Home Screen and App Library offer
simple ways to personalize the iPad experience and organize
apps.
- Notes goes systemwide with Quick Note, and offers new ways to
collaborate and organize, whether typing or writing with Apple
Pencil.
- The Translate app comes to iPad with new features that make
conversations easier and more natural, including Auto Translate and
face-to-face view.
- Live Text uses on-device intelligence to recognize text in a
photo and allow users to take action. For example, a snapshot of a
storefront may reveal a phone number and the option to place a
call.
- Focus lets users automatically filter notifications based on
what they’re currently doing, such as working, reading, exercising,
playing games, or sleeping.
- FaceTime calls feel more natural with spatial audio and a new
Portrait mode. And now, Group FaceTime provides the option to
display participants in same-size tiles in a new grid view.
iPad and the Environment
The new iPad features 100 percent recycled aluminum in the
enclosure — marking a major milestone where every single model in
the iPad lineup now has a 100 percent recycled aluminum enclosure.
iPad also uses 100 percent recycled tin in the solder of the main
logic board, and 100 percent recycled rare earth elements in the
magnets in the enclosure.
Today, Apple is carbon neutral for global corporate operations,
and by 2030, plans to have net zero climate impact across the
entire business, which includes manufacturing supply chains and all
product life cycles. This means that every Apple device sold, from
component manufacturing, assembly, transport, customer use,
charging, all the way through recycling and material recovery, will
be 100 percent carbon neutral.
Pricing and Availability
- The new iPad is available to order beginning today on
apple.com/store and in the Apple Store® app in 28 countries and
regions, including the US, with availability beginning Friday,
September 24.
- Wi-Fi models of iPad are available with a starting price of
$329 (US), and Wi-Fi + Cellular models start at $459
(US), in silver and space gray finishes. The new iPad starts with
64GB of storage — double the storage of the previous generation. A
256GB option is also available.
- iPadOS 15, the powerful operating system designed specifically
for iPad, is available beginning Monday, September 20, and ships
for free with the new iPad. iPadOS 15 will be available as a free
software update for iPad mini 4 and later, iPad Air 2 and later,
iPad 5th generation and later, and all iPad Pro models.
- Apple Pencil (1st generation), available for purchase
separately, is compatible with iPad (9th generation) for $99
(US).
- Smart Keyboard for iPad is available for purchase separately
for $159 (US) with layouts for over 30 languages, including
simplified Chinese, French, German, Japanese, and Spanish.
- Smart Cover® for iPad is available for $49 (US) in
black, white, and English lavender.
- Customers can buy any Wi-Fi + Cellular iPad model directly from
apple.com/store or at an Apple Store and get up to $200 (US)
back from T-Mobile/Sprint or Verizon with activation. Terms apply.
For eligibility requirements and more details see
apple.com/shop/buy-ipad. Customers can also trade in their current
iPad and get credit toward a new one.
- Engrave iPad with a meaningful mix of emoji, text, and numbers,
all for free, at apple.com/store or in the Apple Store app.
- Apple provides customers with a number of services in store and
online that make its retail experience uniquely Apple. With
personalized support and advice from Apple Specialists, convenient
delivery and pickup options, free engraving, and special ways to
save with Apple’s carrier offers and great trade-in values, Apple
ensures the best way to buy Apple products is from Apple Store
locations and apple.com/store.
1 Battery life varies by use and configuration. 2 Testing
conducted by Apple in August 2021 using preproduction iPad (9th
generation) systems with the Apple A13 Bionic chip, as well as
production Qualcomm SDM 429-based Android tablet systems with the
latest version of Android 11 available at the time of testing, and
production Intel Celeron N4000-based Chromebook systems with the
latest version of Chrome OS 92 available at the time of testing.
Best-selling systems are based on publicly available sales data
over the last 12 months. Tested with common tasks in commercial
applications and select industry-standard benchmarks. Performance
depends on device settings, usage, environment, and many other
factors. Performance tests are conducted using specific systems and
reflect the approximate performance of iPad. 3 Wireless plan and
coverage are required. Speeds will vary. Check with carriers for
details.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV.
Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and
tvOS — provide seamless experiences across all Apple devices and
empower people with breakthrough services including the App Store,
Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000
employees are dedicated to making the best products on earth, and
to leaving the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom
(www.apple.com/newsroom), or call Apple’s Media Helpline at (408)
974-2042.
© 2021 Apple Inc. All rights reserved. Apple, the Apple logo,
iPad, Retina, True Tone, Center Stage, Apple Pencil, Smart
Keyboard, iPadOS, FaceTime, Apple Store, and Smart Cover are
trademarks of Apple. Other company and product names may be
trademarks of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20210914005954/en/
Cat Franklin Apple cfranklin3@apple.com (669) 276-1209
Tara Courtney Apple tcourtney@apple.com (669) 276-2263
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