CHICAGO, Sept. 13, 2021 /PRNewswire/ -- Hyatt Hotels
Corporation (NYSE: H) today announced that a Hyatt
affiliate has entered into six new management and franchise
agreements for hotels in Europe
across The Unbound Collection by Hyatt, JdV by Hyatt, Hyatt
Centric, and Hyatt Regency brands, further emphasizing a growing
desire from travelers, World of Hyatt members, and owners for
hotels that offer unique, differentiated experiences and foster
genuine connections with people and cultures.
Today's announcement builds on Hyatt's growth strategy to
significantly expand its brand portfolio in Europe by the end of 2023 – the six new
executed agreements are expected to increase Hyatt's brand presence
in France, Germany, Italy, Spain,
and Switzerland. This is in
addition to the recently announced planned acquisition of Apple
Leisure Group (ALG), which is expected to expand Hyatt's European
brand footprint by 60 percent.
"The newly executed agreements highlight the positive strides we
are making towards our growth strategy in Europe, and the new projects sit alongside a
strong pipeline of Hyatt-branded hotels scheduled to open over the
coming years," said Felicity
Black-Roberts, Hyatt's vice president development,
Europe. "Confidence in the
hospitality sector remains high among investors, and we are
delighted to collaborate with leading owners and operators who
recognize the value and profitability of Hyatt's entire brand
portfolio, with an emphasis on Hyatt's independent collections,
including The Unbound Collection by Hyatt and JdV by Hyatt brands,
and lifestyle brands, including Hyatt Centric. With these new
deals, we are asserting our expertise in leisure destinations,
reinforcing that Hyatt's brands continue to resonate and cater to
leisure travelers."
Newly executed deals include:
The Unbound Collection by Hyatt
The Unbound Collection by Hyatt hotel in Crans-Montana,
Switzerland
The luxurious boutique hotel Rhodania in the Swiss Alps is
expected to join The Unbound Collection by Hyatt in 2023. The
41-room hotel is currently located right on the third tee of the
famous Severiano Ballesteros golf
course, approximately 4,900 feet (1,500 meters) above sea level in
one of the most prestigious and well-established year-round
mountain destinations in Switzerland. The region is also well known for
its wealth of sporting options, including skiing, mountain biking,
hiking and golfing; one of the most renowned golf tournaments
played on European soil takes place in Crans-Montana each year. The
hotel is expected to deliver on the brand's mission of providing
experiences that inspire unforgettable memories for guests seeking
elevated yet unscripted service when they travel. Inside the hotel,
the rooms and suites will be characterized by their elegant and
luxurious décor. The hotel's food and beverage outlets will offer
high-quality local products and regional cuisine at both the main
restaurant and the Swiss Chalet, creating unique dining experiences
for worldly, independent-minded guests.
ll Tornabuoni Hotel in Florence,
Italy
A Hyatt affiliate has entered into a franchise agreement with AG
Group for Il Tornabuoni Hotel in Florence, which will join The Unbound
Collection by Hyatt brand. The luxury boutique 62-room hotel is
expected to open in October 2021 and
will be the first Hyatt-branded property in Florence. The historic property on the Via de
Tornabuoni will be surrounded by many high-end fashion boutiques
and some of the most extraordinary tourist attractions. Guests will
be able to step back in time with a climb up Giotto's Campanile, a
marbled Gothic tower that delivers spectacular views across the
city, and will find the historic Ponte
Vecchio, which is a Medieval bridge hosting authentic
Italian jewelry shops, right at their doorstep. Carefully curated,
the hotel's interior design will truly reflect its historic roots
from the Renaissance era, offering guests a story-worthy
experience. References to the city's architecture, history, nature,
and food will be woven throughout the hotel's design and
amenities.
JdV by Hyatt
The Tribune Hotel in Rome,
Italy
The Tribune Hotel, which is expected to join the JdV by Hyatt
brand, will mark a significant and long-awaited milestone in
Hyatt's growth strategy: the introduction of the Hyatt brand to
Rome. A Hyatt affiliate has entered into a franchise agreement with
AG Group for the new hotel in the UNESCO World Heritage Site city.
The hotel is slated to open in October
2021. Once the capital of an ancient republic and empire,
Rome is known as the "Eternal City," remaining today a political
capital, religious center, and memorial to the creative imagination
of the past. Located just off the Via Veneto, made famous in
Federico Fellini's film La Dolce Vita, and close to major tourist
attractions, the 52-room upscale hotel will inspire playful travel
through neighborhood connections. Whether guests are planning to
conclude the evening in style on the hotel's rooftop terrace with
views of the Villa Borghese or head out to wander like a local
through the city's nightlife, the vibrant Tribune Hotel will
welcome everyone with its socially inclusive concept in the center
of Rome's most happening neighborhood.
A JdV by Hyatt hotel in Bordeaux,
France
Driving further momentum within Hyatt's independent collections
portfolio, the JdV by Hyatt brand is expected to debut its first
hotel in Bordeaux, France, a city
rich in architectural and cultural heritage with highlights
including its famous harbor, Port de la Lune, a UNESCO World
Heritage Site. A Hyatt affiliate has entered into a franchise
agreement with Alboran Hotels and Hospitality for a JdV by Hyatt
hotel, which is expected to open in 2022. Located in one of the
most active districts of Bordeaux,
the independent hotel will be a true reflection of the local
neighborhood, enabling guests to immerse themselves in Bordeaux's culture and connect with its
communities. The 147-room property will feature a main restaurant
and bar, where guests can enjoy regional flavors, cuisines and
drinks, as well as a private rooftop speakeasy bar and terrace for
unique experiences. Further thoughtful reflections of the local
culture throughout the hotel will invite guests seeking vibrant and
socially inclusive stays to embrace the free spirit of Bordeaux.
Hyatt Centric
Hyatt Centric Altstadt Hamburg in Hamburg, Germany
The Hyatt Centric brand will debut in Germany under a franchise agreement between a
Hyatt affiliate and SV Hotel AG. Hyatt Centric Altstadt
Hamburg will be located on Moenckebergstrasse, one of
Hamburg's most vibrant shopping streets. As a brand synonymous with
adventure and being in the center of the action, the Hyatt Centric
brand is a perfect addition to this vibrant location. In addition
to securing a strong entry for the brand in Hamburg, a key international destination for
leisure and business, Hyatt Centric Altstadt Hamburg is slated to
open in 2025 and will be the second Hyatt-branded hotel in the
city, joining Park Hyatt Hamburg.
The property will feature a stunning top-floor panoramic restaurant
and bar, outdoor seating, and a fitness center.
Hyatt Regency
Hyatt Regency Madrid Residences in Madrid, Spain
Hyatt Regency Hesperia Madrid will expand on its current hotel
accommodations to include a residential component – Hyatt Regency
Madrid Residences. With 22 premium apartments, the new complex will
be located at Paseo de la Castellana, in the heart of the financial
center of the capital and in close proximity to many international
businesses, diplomatic offices and embassies. The residences will
offer lush and spacious apartments, ranging from 1,000 square
feet (100 square meters) to an exceptional 3,700-square-foot (350
square meter) penthouse that will feature a 1,000-square-foot (100
square meter) terrace with panoramic views of the city's main
avenue. Designed for productivity and peace of mind, guests of
Hyatt Regency Madrid Residences will have access to the services
and amenities at Hyatt Regency Hesperia Madrid. Guests that seek
intuitive experiences and stress-free environments will find all
they need to stay connected and energized at Hyatt Regency Madrid
Residences.
Recent Hyatt hotel openings across Europe include:
- Hyatt Place Ekaterinburg in Ekaterinburg, Russia
- Hyatt Place London City East in London, United Kingdom
- 7Pines Resort Ibiza, part of the Destination by Hyatt brand, in
Ibiza, Spain
- Hyatt Regency Zurich Airport The Circle in Zurich, Switzerland
- Hôtel du Palais Biarritz, re-opened as part of The Unbound by
Hyatt Collection brand, in Biarritz, France
- Three Story Hotels in Sweden,
which joined the JdV by Hyatt brand, including Story Hotel
Riddargatan and Story Hotel Signalfabriken Stockholm and Story Hotel Studio Malmö in
Malmö
For more information about Hyatt hotels, please
visit: www.hyatt.com.
The term "Hyatt" is used in this release for convenience to
refer to Hyatt Hotels Corporation and/or one or more of its
affiliates.
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SOURCE Hyatt Hotels Corporation