NEWPORT BEACH, Calif.,
Aug. 19, 2021 /PRNewswire/ --
Chipotle Mexican Grill (NYSE: CMG) today announced its latest menu
innovation, Plant-Based Chorizo, is in test in Denver and Indianapolis. Plant-Based Chorizo is the
brand's first new plant-based protein option since the debut of
Sofritas® in 2014.
All Plant-Based, For Real
Over the past year,
Chipotle's culinary team has worked relentlessly to develop a
Plant-Based Chorizo recipe that aligns with the brand's
industry-leading Food with Integrity standards and delivers a
craveable plant-based protein using only real
ingredients.
Chipotle's breakthrough new Plant-Based Chorizo has the deep
rich flavor of Chorizo and is made with ingredients grown on a
farm, not in a lab. Ancho Chili and Chipotle peppers, ripe tomato
paste, crushed garlic, Spanish smoked paprika, and Extra Virgin
Olive Oil combine with natural protein sourced from freshly grown
peas to deliver a product that guests will love, whether they're
committed to meatless lifestyles or just looking to add more
plant-based options to their diet. Chipotle's Plant-Based Chorizo
is certified vegan, made with ingredients that you can pronounce
and never frozen. This delicious plant-based option, packed with 20
grams of protein per serving, is free of artificial flavors,
colors, and preservatives and is made without grains, gluten, or
soy.
"Plant-based lifestyles have continued to accelerate in
popularity, and as a longtime leader in the category, we are
exploring ways to give more variety to our fans," said Chris Brandt, Chief Marketing Officer. "We used
real ingredients to create a plant-based protein with a deep, rich
Chorizo flavor that can be enjoyed by everyone."
$0 Delivery Fee*
Chipotle will offer a $0 delivery fee
on all Plant-Based Chorizo orders via the Chipotle app and
Chipotle.com from August 19 through August
29.
Chipotle's Stage-Gate Process
Ongoing menu innovation
continues to be a top priority for Chipotle and the brand is
leveraging its stage-gate process to listen, test and learn from
customer feedback, and iterate before deciding on a national launch
strategy for Plant-Based Chorizo.
From 2019 to 2021, five Chipotle menu items, the Hand-Crafted
Quesadilla, Cilantro-Lime Cauliflower Rice, Carne Asada, Supergreens Salad Mix and Queso
Blanco, successfully completed the stage-gate process and were
rolled out on a national scale. The company also introduced new
certified organic Lemonades, Aguas Frescas, and Teas from
farmer-founded Tractor Beverage Co. across all U.S. restaurants in
July of 2020.
*$0 Delivery Fee terms - Higher
menu prices are charged for delivery; additional service fee
applied at checkout as well. Available August 19th –
August 29th only, within Chipotle's
delivery areas from participating U.S. locations, during normal
operating hours for such locations, and only on orders
including at least one entrée with Plant-Based Chorizo. Minimum
order $10/maximum order $200, each excluding tax. Deliveries and
redemption subject to availability. Offer is not valid on catering
or Burritos by the Box orders. Redemptions of Chipotle Rewards and
other promotional offers may be included in a qualifying delivery
order but do not count towards satisfaction of minimum purchase
requirements. Valid only at chipotle.com or on the Chipotle app;
not valid on orders placed via third-party delivery platforms.
Chipotle reserves the right to modify or terminate this offer at
any time without notice. Additional restrictions may apply; void
where prohibited.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE:
CMG) is cultivating a better world by serving responsibly sourced,
classically-cooked, real food with wholesome ingredients without
artificial colors, flavors or preservatives. Chipotle had over
2,850 restaurants as of June 30,
2021, in the United States,
Canada, the United Kingdom, France and Germany and is the only restaurant company of
its size that owns and operates all its restaurants. Chipotle is
ranked on the Fortune 500 and is recognized on the 2021 lists for
Forbes' America's Best Employers and Fortune's Most Admired
Companies. With nearly 102,000 employees passionate about providing
a great guest experience, Chipotle is a longtime leader and
innovator in the food industry. Chipotle is committed to making its
food more accessible to everyone while continuing to be a brand
with a demonstrated purpose as it leads the way in digital,
technology and sustainable business practices. For more information
or to place an order online, visit WWW.CHIPOTLE.COM.
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SOURCE Chipotle Mexican Grill, Inc.