MILWAUKEE, July 8, 2021 /PRNewswire/ -- Today,
Harley-Davidson, Inc. ("Harley-Davidson") (NYSE: HOG) presents the
evolution of LiveWire (LiveWire.com) as a standalone brand and the
introduction of LiveWire ONE - the electric motorcycle built for
the urban experience, with the power and range to take you
beyond.
Jochen Zeitz, Chairman,
President and CEO of Harley-Davidson:
"As part of The Hardwire Strategy, we made a commitment that
Harley-Davidson would lead in electric. We recognized the
pioneering spirit and brand value in LiveWire for our community and
took the decision to evolve the original LiveWire motorcycle into a
dedicated EV brand. Today's LiveWire ONE builds on the DNA of
Harley-Davidson but with the electric focus and ambition of the new
LiveWire brand. Harley-Davidson and LiveWire will continue to
rewrite the motorcycle rulebook and we are excited about this next
chapter in our legacy."
LiveWire ONE: Launching at $21,999* and available to order today at
LiveWire.com, in addition to select LiveWire dealers, LiveWire ONE
delivers the best experience for the urban rider, with personality
and soul:
- BIKE WITH A PULSE: Haptic heartbeat—adding a touch of humanity
to electricity
- DIGITALLY CONNECTED: Stream directions, monitor alerts, and
track your recharge status
- INSTANT ACCELERATION: Smooth power from the electric motor that
can produce 100% of its rated torque instantly
- FAST CHARGING: Recharge DC Fast Charge 0 to 100% in 60
minutes/0 to 80% in 45 minutes**
- FAR RANGING: 146 miles of city range, capable of traveling
beyond the urban grid***
- CUSTOM MODES: Define how LiveWire ONE performs and personalize
your experience
- CONTROL: Advanced rider systems and a 6-axis IMU tracks and
anticipates change
With evolved software and hardware, LiveWire ONE builds on the
experience of the original LiveWire and reflects the new identity
of the LiveWire brand.
LiveWire ONE will debut at IMS North California on July 18th, 2021, with demo rides and wider
product experience moments.
Innovative model: LiveWire is the first OEM with a hybrid
omni-channel model, combining the best of digital and physical,
allowing the customer to interact with the brand on their own
terms.
Retail experience: LiveWire ONE launches online at
LiveWire.com and at 12 incoming LiveWire brand dealers**** in
California, New York and Texas with additional locations planned for
the fall.
Experience Galleries: Designed to facilitate a fully
immersive brand experience, the first state-of-the-art LiveWire
brand experience gallery is scheduled to open fall/winter 2021.
Online + In the App: With the focus on the digital
experience, LiveWire.com takes visitors through an immersive
journey from vision to product—including a new interactive bike
builder, a new mobile app, and a heightened ownership
experience.
LiveWire Custom™ Finance: The LiveWire
Custom™ Financing Program provides ownership with options, allowing
riders to experience the latest LiveWire technology, on short term
leasing.
International: Launching in the USA, LiveWire ONE plans to be available in
international markets from 2022. For future product news please see
LiveWire.com
*Prices listed are the Manufacturer's Suggested Retail
Prices for base models. Options such as color are available at
additional cost. Prices for additional available models exclude
tax, title, licensing, registration fees, destination charges,
added accessories and additional dealer charges, if any, and are
subject to change. LiveWire reimburses dealers for performing
manufacturer specified pre-delivery inspection and setup tasks.
Dealer prices may vary.
**Charging rate varies based on output of the charge unit
and ambient/vehicle temperature.
***Range estimates are based on expected performance on a
fully-charged battery and are derived from SAE J2982 Riding Range
Test Procedure data on a sample motorcycle under ideal laboratory
conditions. Your actual range will vary depending on your personal
riding habits, road and driving conditions, ambient weather,
vehicle condition and maintenance, tire pressure, vehicle
configuration (parts and accessories), and vehicle loading (cargo,
rider and passenger weight).
****For the current list of LiveWire dealers, please
visit LiveWire.com
About Harley-Davidson:
Harley-Davidson, Inc. is the parent company of Harley-Davidson
Motor Company and Harley-Davidson Financial Services. Our vision:
Building our legend and leading our industry through innovation,
evolution and emotion. Our mission: More than building
machines, we stand for the timeless pursuit of adventure. Freedom
for the soul. Since 1903, Harley-Davidson has defined
motorcycle culture with an expanding range of leading-edge,
distinctive and customizable motorcycles in addition to riding
experiences and exceptional motorcycle accessories, riding gear and
apparel. Harley-Davidson Financial Services provides financing,
insurance and other programs to help get Harley-Davidson riders on
the road. Learn more at harley-davidson.com
About LiveWire:
More than a motorcycle, LiveWire plans to redefine electric.
Drawing on its DNA as an agile disruptor from the lineage of
Harley-Davidson, capitalizing on a decade of learnings in the EV
sector and the heritage of the most desirable motorcycle brand in
the world. With an initial focus on the urban market, LiveWire will
pioneer the electric motorcycle space, and beyond. With a dedicated
focus on EV, LiveWire plans to develop the technology of the future
and to invest in the capabilities needed to lead the transformation
of motorcycling. LiveWire expects to benefit from Harley-Davidson's
engineering expertise, manufacturing footprint, supply chain
infrastructure, and global logistics capabilities. Innovating by
design and attracting industry-leading talent, LiveWire will be
headquartered virtually, with initial hubs in Silicon Valley, CA
(LiveWire Labs) and Milwaukee,
WI.
For LiveWire career opportunities please see
LiveWire.com/careers
Cautionary Note Regarding Forward-Looking
Statements
The Company intends that certain matters
discussed in this press release are "forward-looking statements"
intended to qualify for the safe harbor from liability established
by the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements can generally be identified as such because the context
of the statement will include words such as the Company "believes,"
"anticipates," "expects," "plans," or "estimates," or words of
similar meaning.
Similarly, statements that describe future plans, objectives,
outlooks, targets, guidance, or goals are also forward-looking
statements. Such forward-looking statements are subject to certain
risks and uncertainties that could cause actual results to differ
materially, unfavorably, or favorably from those anticipated as of
the date of this press release. Such risks and uncertainties
include the following, among other factors: (i) the COVID-19
pandemic, including the length and severity of the pandemic across
the globe and the pace of recovery following the pandemic; (ii) the
company's ability to realize expectations concerning market demand
for electric motorcycles, which will depend in part on the building
of necessary infrastructure; (iii) the company's ability to
effectively execute a hybrid omni-channel sales model; (iv) the
company's ability to effectively expand into international markets;
(v) the company's ability to invest in EV technology in a manner
and at a level that will enable it to develop the EV technology
required to lead the transformation of motorcycling; (vi) the
company's ability to leverage its engineering expertise,
manufacturing footprint, supply chain infrastructure, and global
logistics capabilities in the EV sector; and (vii) matters noted by
the company in its filings with the SEC including but not limited
to those described under "Item 1A. Risk Factors" in the company's
Annual Report on Form 10-K for the year ended December 31, 2020 filed with the SEC on
February 23, 2021 and in Part II,
Item 1A of the subsequently filed Quarterly Reports on Form 10-Q.
Shareholders, potential advisors, and other readers are urged
to consider these factors in evaluating the forward-looking
statements and cautioned not to place undue reliance on such
forward-looking statements. The forward-looking statements included
in this press release are only made as of the date of this press
release and the Company disclaims any obligation to publicly update
such forward-looking statements to reflect subsequent events or
circumstances.
### (HOG-F)
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SOURCE Harley-Davidson, Inc.