Gannett Launches Its First Non-Fungible Token
June 22 2021 - 8:00AM
Business Wire
The First Newspaper in Space will be Auctioned
to Benefit the Air Force Space & Missile Museum Foundation and
the Gannett Foundation
USA TODAY NETWORK, part of Gannett Co. Inc. (NYSE: GCI),
announced it will auction its inaugural non-fungible token (NFT)
inspired by the first newspaper delivered to space in 1971. Powered
by Origin’s NFT Launchpad, which was chosen for its ability to host
record-breaking NFT sales on an industry-leading tech platform, the
auction will consist of a unique mosaic incorporating more than 300
images from 50 years of space coverage. All auction proceeds will
benefit the Air Force Space & Missile Museum Foundation and The
Gannett Foundation.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210622005663/en/
(Graphic: Business Wire)
Legendary Apollo 14 astronaut Alan Shepard, the first American
in space, famously transported a special edition of TODAY, now
FLORIDA TODAY and part of the USA TODAY NETWORK, to the moon. To
celebrate the 50th anniversary of Shepard’s visit to the moon, the
collection allows bidders the chance to immerse themselves with the
interactive artwork of the Apollo Landing and related NASA
missions.
The First Newspaper Delivered to the Moon collection includes
the following:
- Photo Mosaic Video: A video exploration of a collection
of images spanning five decades of space coverage that re-creates
the cover of the keepsake section delivered to the moon during
Apollo 14’s mission.
- Interactive Photo Mosaic Illustration: This digital
asset is an interactive artistic rendering celebrating America’s
historic journey into space.
- Physical & Digital Copies of "A Space Age History:
Man's Odyssey to the Moon": The 24-page section, originally
published in 1969, was re-formatted and re-published in 1971 to
commemorate its journey to the Moon. The stories and photographs
capture the spirit of the era, chronicle our journey into space and
reflect America's elation over the triumphant manned moon landing.
.
- Exclusive behind-the-scenes Space Coast Tour: An
exclusive tour of Cape Canaveral with FLORIDA TODAY’s space
reporter Emre Kelly who has covered more than 125 launches and
missions.
- Lifetime Digital Subscriptions: Unlimited access to all
premium content from USA TODAY and FLORIDA TODAY on desktop,
tablet, and mobile devices. Access to the eNewspaper, a digital
replica of the print edition, is also included.
- Out Of This World Extras: Swag bag with one space
shuttle Endeavour, one space shuttle Atlantis and one space shuttle
Discovery beach towel, a set of Apollo playing cards and a space
umbrella.
“Space travel was an inspired theme for our first NFT because it
tells the story of innovation and advancement that has been a
positive unifying force in American culture, which is also the aim
of Gannett’s storytelling,” said Kris Barton, Chief Product
Officer, Gannett | USA TODAY NETWORK. “Our digital subscriber
growth can be attributed to our unique content and our ability to
use technology – like an NFT – as we find meaningful ways to bring
communities together and engage new audiences.”
“We are thrilled to be the recipient of this auction recognizing
the importance of space exploration and discovery,” said Board
Chairman of the Air Force Space & Missile Museum Foundation Ray
Sands. “The funds will support our work to recognize and preserve
the historical significance of U.S. Space Force launch
activities.”
The 48-hour auction will begin on Monday, June 28 at 8 p.m. ET
at nft.usatoday.com, powered by Origin’s NFT Launchpad. Gannett
will also be offsetting the NFT footprint with carbon credits. For
more details and the controlling terms and conditions applicable to
the auction, visit nft.usatoday.com.
ABOUT GANNETT
Gannett Co., Inc. (NYSE: GCI) is a subscription-led and
digitally focused media and marketing solutions company committed
to empowering communities to thrive. With an unmatched reach at the
national and local level, Gannett touches the lives of millions
with our Pulitzer Prize-winning content, consumer experiences and
benefits, and advertiser products and services. Our current
portfolio of media assets includes USA TODAY, local media
organizations in 46 states in the U.S., and Newsquest, a wholly
owned subsidiary operating in the United Kingdom with more than 120
local news media brands. Gannett also owns the digital marketing
services companies ReachLocal, Inc., UpCurve, Inc., and WordStream,
Inc., which are marketed under the LOCALiQ brand, and runs the
largest media-owned events business in the U.S., USA TODAY NETWORK
Ventures. To connect with us, visit www.gannett.com.
ABOUT USA TODAY
Founded in 1982, USA TODAY reflects the pulse of the nation,
serving as host of the American conversation by delivering
high-quality, engaging content through unique visual storytelling
across all platforms. A media innovator, USA TODAY reaches more
than 90M unique visitors each month across digital platforms, with
more than 25 million downloads of our award-winning app. USA TODAY
is owned by Gannett Co., Inc. (NYSE: GCI).
ABOUT THE GANNETT
FOUNDATION
The Gannett Foundation supports communities across the country
and invests in community-building initiatives that positively
impact the neighborhoods we share. In addition, the Foundation
supports the development of diversity in the journalism field,
invests in issues important to our employees, and provides
opportunities and a national platform for consumers to raise ideas
and community solutions to support services for historically
underserved groups. We are one community with our consumers,
business partners, and employees, building a better tomorrow
together.
ABOUT THE AIR FORCE SPACE & MISSILE
MUSEUM FOUNDATION
The primary mission of the Air Force Space & Missile Museum
Foundation is to raise funds for and provide financial and other
support to the Air Force Space and Missile Museum to advance its
mission to collect, restore, and exhibit items of historical
significance which relate to the development and heritage of U.S.
Space Force space launch activities. This unique museum highlights
the Space Force as a major participant in America’s space program
and emphasizes activities at Cape Canaveral Space Force Station
beginning in early 1950 and continuing today. Donations support the
ongoing programs, refurbishment of displays, and general support
for maintaining the history of Cape Canaveral Space Force Station,
the U.S Space Program, and the preservation of our rocket and
missile artifacts and exhibits.
ABOUT ORIGIN
Origin Protocol is building a commerce platform to bring NFTs
and DeFi to the masses. Origin’s NFT Launchpad helps creators
unlock new forms of fan engagement and monetization, while giving
them direct control over content and branding. The Origin NFT
Launchpad is known for hosting record-breaking NFT sales, including
the most successful viral video/meme NFT sale of all time with
Charlie Bit My Finger, and the most successful music NFT sale with
musician and producer 3LAU. The platform has raised more than $14M
of gross sales since late Feb 2021, partnering with world-known
artists and influencers including Ryan Tedder, Bassjackers, Lupe
Fiasco, Mike Dean, Shepard Fairey, and Jake Paul. The Origin Token
(OGN) is a governance token of the Origin commerce platform which
powers the network, and is available in top crypto exchanges
including Coinbase, Binance and Crypto.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210622005663/en/
MEDIA CONTACTS Lark-Marie
Antón SVP, Communications (646) 906-4087 lark@gannett.com
Stephanie Tackach Senior Director, Corporate Communications
(212) 715-5490 stackach@gannett.com
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