Roku Brand Studio Launches New Weekly Entertainment Show “Roku Recommends”
June 03 2021 - 9:00AM
Business Wire
Emmy-Winner Maria Menounos and NFL star
Andrew Hawkins to co-host show that helps streamers find what to
watch next starting June 3, 2021
Walmart signed on as debut sponsor
Roku, Inc. (Nasdaq: ROKU) today announced “Roku
Recommends,” a new fifteen-minute weekly entertainment program that
uses exclusive Roku data to highlight best bets and hidden gems
across the Roku platform to help streamers discover what to watch
on America's No. 1 TV streaming platform.*
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210603005349/en/
Roku Recommends (Graphic: Roku)
Premiering June 3, 2021, “Roku Recommends” features co-hosts
Emmy-award winner, Maria Menounos, and award-winning,
multi-hyphenate, Andrew “Hawk” Hawkins, presenting the “Top 5”
titles to stream each week across the thousands of channels on
Roku. “Roku Recommends” is the first production from the new Roku
Brand Studio whose mission is to create advertiser-driven
storytelling built for TV streaming.
“I looooove TV and I am always on the hunt for the next amazing
show, movie or doc to stream,” says Maria Menounos, co-host of Roku
Recommends. “As the No. 1 TV Streaming Platform in America, Roku
provides access to so much great content and I am thrilled to
co-host a weekly program designed to help viewers find their next
favorite program or rediscover a treasured classic.”
“I am excited to co-host Roku Recommends and bring millions of
viewers my take on the best of the best content from the Roku
platform,” said Andrew Hawkins, co-host of Roku Recommends. “Great
titles are right at your fingertips with Roku.”
“According to Nielsen data, the average streamer spends more
than seven minutes searching for what to watch next,” said Chris
Bruss, Head of Roku Brand Studio. “We are uniquely positioned to
use our trending data both to help consumers find incredible movies
and shows and to help advertisers go beyond the traditional
30-second ad to entertain streamers who otherwise spend time in
ad-free, subscription-only environments.”
Several leading national advertisers have signed on as debut
sponsors of the weekly program, including America’s largest
retailer, Walmart, which will be the premier show sponsor. Unlike
sponsorships on traditional TV, marketers can use the Roku
Measurement Partner Program to quantify whether their “Roku
Recommends” integration reaches SVOD-only streamers, adds
incremental reach to their video ad campaign, shifts perceptions of
their brand, drives consumers into stores/websites, or moves
product off the shelf.
“Roku Recommends” will be available to stream for free on The
Roku Channel and Featured Free with new episodes every Thursday. A
Roku Brand Studio series, Roku Recommends is produced by Funny Or
Die. Mike Farah, Beth Belew, and Jim Ziegler serve as executive
producers.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the
streaming content they love, enable content publishers to build and
monetize large audiences, and provide advertisers with unique
capabilities to engage consumers. Roku streaming players and
TV-related audio devices are available in the U.S. and in select
countries through direct retail sales and licensing arrangements
with service operators. Roku TV™ models are available in the U.S.
and in select countries through licensing arrangements with TV OEM
brands. Roku is headquartered in San Jose, Calif. U.S.A.
*“America’s No. 1 TV streaming platform” is based on hours
streamed according to Hypothesis Group, April 2021
This press release contains “forward-looking” statements that
are based on our beliefs and assumptions and on information
currently available to us on the date of this press release.
Forward-looking statements may involve known and unknown risks,
uncertainties and other factors that may cause our actual results,
performance or achievements to be materially different from those
expressed or implied by the forward-looking statements. These
statements include but are not limited to the benefits, features,
timing and availability of “Roku Recommends”; and the features,
benefits, growth and reach of The Roku Channel and the Roku
platform. Except as required by law, we assume no obligation to
update these forward-looking statements publicly, or to update the
reasons actual results could differ materially from those
anticipated in the forward-looking statements, even if new
information becomes available in the future. Important factors that
could cause our actual results to differ materially are detailed
from time to time in the reports Roku, Inc. files with the
Securities and Exchange Commission, including our Annual Report on
Form 10-K for the year ended December 31, 2020 and our Quarterly
Report on Form 10-Q for the quarter ended March 31, 2021. Copies of
reports filed with the SEC are posted on Roku’s website and are
available from Roku without charge.
Roku is a registered trademark and Roku TV is a trademark of
Roku, Inc. in the U.S. and in other countries. Trade names,
trademarks and service marks of other companies appearing in this
press release are the property of their respective holders.
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version on businesswire.com: https://www.businesswire.com/news/home/20210603005349/en/
Sarah Saul ssaul@roku.com
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