Apple Watch Pride Edition Bands Celebrate and Support the Diverse LGBTQ+ Movement
May 17 2021 - 9:00AM
Business Wire
New Braided Solo Loop represents the breadth of LGBTQ+
communities and experiences
Since the introduction of Apple Watch® Pride Edition in 2016,
Apple®’s unique Pride bands have been a visible illustration of the
ways in which the company stands with, supports, and is proudly
made up of members of the LGBTQ+ community. Today, on International
Day Against Homophobia, Transphobia, and Biphobia (IDAHOT), Apple
debuts a new Apple Watch Pride Edition band and dynamic watch face,
both of which incorporate a broader set of colors inspired by
multiple Pride flags that have represented the diverse LGBTQ+
community throughout its rich history. Recognizing that inclusion
and equity are core goals of the LGBTQ+ movement, and that diverse
and multiracial activists have been at the heart of this community
from the start, this year’s offering honors that history as well as
the work still ahead.
“Even before the events at the Stonewall Inn brought the LGBTQ+
movement to new prominence, Black, Brown, and transgender activists
were key leaders in the march toward equality,” said Tim Cook,
Apple’s CEO. “On many fronts, Apple supports the ongoing and
unfinished work of equality for diverse and intersectional
communities, and we want to provide every opportunity to celebrate
and honor this history during Pride season.”
With this latest introduction, Apple is proud to build on its
long-running financial support for LGBTQ+ advocacy organizations
working to bring about positive change, including Encircle,
Equality North Carolina, Equality Texas, Gender Spectrum, GLSEN,
Human Rights Campaign, National Center for Transgender Equality,
PFLAG National, SMYAL, and The Trevor Project in the US, as well as
ILGA World internationally.
Design
The Pride Edition Braided Solo Loop artfully weaves together the
original rainbow colors with those drawn from various Pride flags
to represent the breadth of diversity among LGBTQ+ experiences and
the history of a movement that has spanned generations. Black and
brown symbolize Black and Latinx communities, in addition to those
who have passed away from or are living with HIV/AIDS, while light
blue, pink, and white represent transgender and nonbinary
individuals. The unique band features stretchable recycled yarn
interwoven with silicon threads, designed for ultracomfort without
buckles or clasps. To ensure the best fit, customers can choose
from 12 available lengths of the Braided Solo Loop.
Pride Watch Face
This year’s special Pride watch face beautifully mirrors the new
colors of the band to represent the combined strength and mutual
support of the LGBTQ+ movement. With the rotation of the Digital
Crown, the threads on the watch face infinitely scroll and animate
with a raise of the wrist. For the first time, Apple is also
including new App Clip™ functionality within the band packaging to
deliver a simple and convenient way for customers to immediately
access the new matching watch face.
Pride Edition Nike Sport Loop
A new Pride Edition Nike Sport Loop showcases six colors of the
original rainbow, and utilizes reflective yarn to aid those
engaging in outdoor workouts at night like running, cycling, and
walking. The comfortable design is durable, infinitely adjustable
for the perfect fit, and pairs nicely with a corresponding Nike
watch face.
Pricing and Availability
- The Pride Edition Braided Solo Loop is $99 (US) and the Pride
Edition Nike Sport Loop is $49 (US).
- The new Pride Edition bands are available to order today from
apple.com and the Apple Store® app, and will be available at Apple
Store locations beginning May 25. The Pride Edition Nike Sport Loop
is also coming soon to nike.com.
- The Pride Edition Braided Solo Loop is compatible with Apple
Watch SE and Apple Watch Series 4 or later, while the Pride Edition
Nike Sport Loop is compatible with Apple Watch Series 3 or
later.
- The 2021 Pride watch face is coming soon as part of a software
update.
- App Clip codes require iOS 14.3 or later.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV.
Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and
tvOS — provide seamless experiences across all Apple devices and
empower people with breakthrough services including the App Store,
Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000
employees are dedicated to making the best products on earth, and
to leaving the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom
(www.apple.com/newsroom), or call Apple’s Media Helpline at (408)
974-2042.
© 2021 Apple Inc. All rights reserved. Apple, the Apple logo,
Apple Watch, App Clip, and Apple Store are trademarks of Apple.
Other company and product names may be trademarks of their
respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20210517005285/en/
Lance Lin Apple lance_lin@apple.com 408-974-5036
Fred Sainz Apple sainz@apple.com 669-227-0492
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