The Future of Streaming Advertising On Display,
VIZIO to Showcase Unique Opportunities for Brands to Reach
Exclusive Audiences Using Data-Informed Products, TV Ad Inventory
Across Hundreds of Free Linear Channels and Engagement
Opportunities In Search/Discovery
Featuring Details on a New Cross-Platform
Advertising Deal with Verizon Media, A Sneak Peek at New Content
Initiatives, Conversations with Agency Leaders, Insights from
Magid, and Updates on VIZIO Addressable
VIZIO (NYSE: VZIO), the award-winning smart TV, sound bar and
home entertainment company, today announced the line up for its
first ever IAB NewFronts Presentation. William Wang, VIZIO’s CEO
and Founder, and Mike O’Donnell, VIZIO’s CRO of Platform+, welcome
attendees to “The VIZIO House,” an immersive environment built on
top of a gaming platform. Joined by executives from VIZIO’s
Platform+ business, the event will foster conversations with agency
leaders, provide analysis and insights and showcase a host of
innovations unique to VIZIO’s SmartCast operating platform.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210503005355/en/
"VIZIO enters this year's IAB NewFronts with amazing growth and
momentum across our Platform+ business. We are committed to
creating the best consumer experience for the millions of customers
who rely on SmartCast every day,” said Adam Bergman, VP of Sales
for VIZIO and host for the VIZIO NewFront. “We own the hardware,
the operating system, and the data flowing through our platform
which allows VIZIO to drive great experiences for viewers and
deliver innovative solutions for advertisers and our content
partners.”
VIZIO’s NewFront Presentation will highlight:
Industry Insights
Allison Clarke, Head of Agency Development speaks with leaders
from Canvas, Dentsu at Amplifi USA, Horizon Media and MDC, MediaHub
to talk about the big shift in viewer behaviors and how they are
adjusting to buying challenges and are turning to data-driven
strategies to advance their goals. To view a compilation, click
here.
Mike Bloxham, industry analyst at Magid and Associates shares
the latest consumer streaming trends and how changes in viewing
consumption is transforming the TV industry as a whole. Magid and
VIZIO are working on some proprietary research on consumer
behaviors and insights due in the coming weeks.
VIZIO SmartCast
Katherine Pond, VP of Business Development, will give an update
on the latest happenings with VIZIO’s award winning operating
system, SmartCast. This includes streaming applications like
AppleTV+, Crackle, Disney+, Hulu, Netflix, Peacock, Prime Video and
YouTubeTV and hundreds of ad-supported options VIZIO offers on
WatchFree and VIZIO Free Channels, where last year alone VIZIO
launched more than 170 new channels across top categories with
content for every genre. All of these ad-supported channels result
in a massive pool of exclusive ad inventory for advertisers.
VIZIO Features
Steve DeMain, VP of Engagement, will give a sneak peek into
VIZIO’s new personalized content initiative, Features. The
offering leverages VIZIO’s first-party viewership data to create
and deliver custom content experiences for audiences and
advertisers across SmartCast TVs. The initiative will launch with
content partners like the gaming experts at Subnation, who are
bridging the gap between esports and mainstream media.
VIZIO Ads Direct-to-Device Solutions
Nyma Quidwai, Director of Client Services for VIZIO Ads, and
Crystal Smith, Media Insights & Analytics Manager, will
showcase VIZIO’s full suite of advertising offerings. This includes
in-banner video, clickable banners, deep-linking to sponsored
carousels, sponsored content hub opportunities, and the hero
banner, which is the first stop for millions of viewers on their
content journey.
Advanced Advertising Products
Travis Hockersmith, VP of Platform Services, will provide the
latest updates around how VIZIO’s opt-in glass-level data is
driving its advanced advertising product development. This includes
a deep dive into VIZIO’s advanced products like Universal
Frequency Control, which enables brands to ensure they are
reaching the device an optimal amount of times per day, week, or
month; True Incremental Reach, to measure net new audiences
reached; and the next evolution of Household Connect, which
enables advertisers to target consumers on other devices based on
what is viewed on VIZIO smart TVs.
VIZIO Addressable
Adam Gaynor, VP of Network Partnerships and Head of Addressable,
will discuss how VIZIO is rolling out a massive footprint of
addressable enabled TVs. Gaynor will also talk about VIZIO’s recent
work to build and successfully test a white-label tech solution to
help existing OAR members and attract new sources of inventory –
both national and local, to help brands connect with their
audiences.
The virtual presentation will take place on Monday, May 3rd at
2:45 p.m. ET. For those interested in the presentation but unable
to attend, please connect with the VIZIO Ads team at
www.vizio.com/en/ads.
More About VIZIO Ads
VIZIO Ads was created to help deliver a more relevant
advertising experience to consumers and brands alike. Offering
premium, addressable advertising inventory inside of WatchFree,
SmartCast and within popular TV apps, VIZIO Ads gives advertisers
the ability to reach new audiences with relevant messages at the
right time. VIZIO Ads gives its customers personable service,
app-level transparency and screen-level verification to ensure
brands can invest with confidence across one of the largest smart
TV footprints in the U.S.
Learn more here: www.vizioads.com.
More About VIZIO
Founded and headquartered in Orange County, California, VIZIO’s
mission is to deliver immersive entertainment and compelling
lifestyle enhancements that make our products the center of the
connected home. VIZIO is driving the future of televisions through
its integrated platform of cutting-edge Smart TVs and powerful
SmartCast operating system. VIZIO also offers a portfolio of
innovative sound bars that deliver consumers an elevated audio
experience. VIZIO’s platform gives content providers more ways to
distribute their content and advertisers more tools to target and
dynamically serve ads to a growing audience that is increasingly
transitioning away from linear TV.
For more information, visit VIZIO.com and follow VIZIO on
Facebook, Twitter, and Instagram.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210503005355/en/
PR Contact Melissa Hourigan Fabric Media for VIZIO
melissa@fabricmedia.net
IR Contact Michael Marks IR@vizio.com
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