Alibaba Generates RMB498.2 Billion (US$74.1 Billion) in GMV During the 2020 11.11 Global Shopping Festival
November 11 2020 - 4:21PM
Business Wire
Over 470 participating brands surpassed RMB100
million in sales during the 11-day campaign
Alibaba Group Holding Limited (NYSE: BABA; HKEx: 9988) today
announced the 2020 11.11 Global Shopping Festival generated
RMB498.2 billion (US$74.1 billion) in gross merchandise volume
(GMV) during the 11-day campaign from November 1 to 11, an increase
of 26% compared to the same timeframe in 2019.
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the full release here:
https://www.businesswire.com/news/home/20201111005881/en/
Alibaba generates RMB498.2 billion
(US$74.1 billion) in GMV during the 2020 11.11 Global Shopping
Festival (Photo: Business Wire)
“Over the past 12 years, innovation has been at the heart of
11.11 and along the way it became a global consumer festival. 11.11
is defined by our consumers, merchants and our partners across the
ecosystem, and also a beneficiary of all the support from society,”
said Jiang Fan, President of Taobao and Tmall. “We will continue to
focus on developing our digital infrastructure in the service of
empowering merchants of all sizes to find a path to success in the
digital economy.”
Over 470 brands achieved more than RMB100 million in GMV,
showcasing the value creation of digital transformation across the
Alibaba Digital Economy.
The Alibaba digital infrastructure handled 583,000 orders per
second during peak of activity, demonstrating the strength and
scale of our underlying technology platform.
Cainiao Network processed more than 2.32 billion delivery orders
cumulatively over the 11-day period.
Livestreaming has become an indispensable marketing tool, with
over 30 livestreaming channels featured on Taobao Live that each
generated more than RMB100 million in GMV.
Highlights from the 2020 11.11 Global Shopping
Festival
- 250,000 brands in total participated in 11.11 this year, of
which 31,000 are overseas brands. Within these overseas brands,
2,600 participated in 11.11 for the first time.
- 357 emerging brands became top sellers in their respective
subcategories. More than 1,800 emerging brands surpassed their GMV
from 11.11 last year and, of these, 94 emerging brands enjoyed
sales growth of over 1,000%.
- Under Alibaba’s Spring Thunder initiative, 1.2 million
merchants and 300,000 factories focused on overseas trade from more
than 2,000 industry clusters across China participated in
11.11.
- AI customer chatbot handled over 2.1 billion queries during the
11-day period.
- The United States was the top country selling to China by GMV.
Other top-selling countries to China, in alphabetical order,
include: Australia, Canada, France, Germany, Italy, Japan, Korea,
New Zealand and UK.
Please visit Alibaba’s corporate news site Alizila for all the
results, videos, fact sheets, B-roll footage and other content from
the event.
About the 11.11 Global Shopping Festival
The 11.11 Global Shopping Festival began in 2009 with
participation from just 27 merchants as an event for merchants and
consumers to raise awareness about the value of online shopping.
More than 250,000 brands are participating in this year’s event.
For the latest news and updates on the 2020 11.11 Global Shopping
Festival, please visit: www.alizila.com
About Alibaba Group
Alibaba Group’s mission is to make it easy to do business
anywhere. The company aims to build the future infrastructure of
commerce. It envisions that its customers will meet, work and live
at Alibaba, and that it will be a good company that lasts for 102
years.
Note: GMV for the 11.11 Global Shopping Festival is the total
value of orders settled through Alipay on Alibaba's China retail
marketplaces, Kaola, Lazada, AliExpress, and New Retail and
consumer services platforms from November 1 to November 11, 2020.
It is reported on a real-time basis and includes shipping charges
paid (where applicable). Alibaba Group’s operating results
disclosed in this press release are denominated in RMB;
year-over-year comparisons and growth rates are calculated on the
basis of RMB amounts and are not affected by foreign exchange rate
fluctuations. All translations of RMB into US$ are made at
US$1=RMB6.7232, the central parity rate announced by the People’s
Bank of China (PBOC) on October 30, 2020. All GMV and other figures
presented in this press release are unaudited and subject to
adjustments.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20201111005881/en/
APAC: Cathy Yan Alibaba Group +852 9012 5806
cathy.yan@alibaba-inc.com
Americas: Brion Tingler Alibaba Group +1 917 528 1992
brion.tingler@alibaba-inc.com
EMEA: Maja Hauke Alibaba Group +44 7534 016659
maja.hauke@alibaba-inc.com
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