Spotify Launches in Russia and 12 Additional European Markets
July 14 2020 - 4:14PM
Business Wire
World’s most popular audio streaming
subscription service now available to 250 million more people in
Europe as Spotify expands to 92 markets worldwide
Spotify is available for free, offering
unrivaled personalized music discovery
Spotify (NYSE: SPOT) today launched its service in 13 new
markets across Europe including Russia, one of the world’s top 20
largest streaming markets. Already the world’s most popular audio
streaming subscription service, with today’s expansion, Spotify now
reaches a current total of 92 markets worldwide.
Spotify’s 13 new markets include: Albania, Belarus, Bosnia &
Herzegovina, Croatia, Kazakhstan, Kosovo, Moldova, Montenegro,
North Macedonia, Russia, Serbia, Slovenia, Ukraine.
As the leading platform driving music discovery on more types of
devices than any other service, Spotify’s expansion in Europe comes
as consumers in the region embrace streaming. According to the
International Federation of the Phonographic Industry (IFPI),
Russia is the 17th-biggest streaming market in the world and on
pace to be the 10th-biggest streaming market by 2030. More than 87
percent of fans in Russia now access music through streaming,
compared to 61 percent adoption globally, and 68 percent adoption
in the U.S., according to IFPI. Starting today, Spotify is offering
both its Free and Premium services in each of its 13 new
markets.
“Today’s launch opens the door for nearly 250 million fans to
start discovering new music from around the world on Spotify, and
for artists in the region to reach the increasingly connected
global audience of fans,” said Gustav Gyllenhammar, Spotify VP,
Markets and Subscriber Growth. “Launching in these 13 markets is an
important moment in Spotify’s journey, especially as we welcome
fans and artists in growing music markets like Russia, where
streaming is being widely adopted and where we see a significant
opportunity for Spotify.”
As a part of Spotify’s expansion announced today, it has
introduced 200 new playlists featuring artists from across the
region that are available to fans around the world. To highlight
Russia’s rich musical culture, for example, Spotify has added
almost 100 playlists, including editorially curated playlists like
Hip-Hop Cannon and New Music Friday Russia, and “This Is” playlists
featuring popular Russian artists. Personalized Spotify playlists
like Release Radar, Daily Mix, and Discover Weekly, which are
informed by the listening habits of individual fans, are also now
available in Russian.
The Spotify app is available to download for free or with an
upgrade to Spotify Premium, including Individual, Family, Student
(select markets) and Duo Premium Plans. To enjoy music the way you
want it, download the Spotify app today via the Android or iOS app
store or by heading to www.spotify.com/free.
Click here for further imagery.
About Spotify Technology S.A.
Spotify transformed music listening forever when we launched in
2008. Our mission is to unlock the potential of human creativity by
giving a million creative artists the opportunity to live off their
art and billions of fans the opportunity to enjoy and be inspired
by these creators. Everything we do is driven by our love for music
and podcasts.
Discover, manage, and share over 50 million tracks, including
more than 1 million podcast titles, for free, or upgrade to Spotify
Premium to access exclusive features for music including improved
sound quality and an on-demand, offline, and ad-free listening
experience.
Today, we are the world’s most popular audio streaming
subscription service with a community of more than 286 million
users, including 130 million Spotify Premium subscribers, across 92
markets.
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to https://newsroom.spotify.com/.
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Dustee Jenkins press@spotify.com
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