NEWPORT BEACH, Calif.,
Nov. 12, 2019 /PRNewswire/
-- Chipotle Mexican Grill (NYSE: CMG) announced that it
will be extending its new menu addition, Carne Asada, through the end of the year and
into the first quarter of 2020. Originally introduced as a limited
time offer, this premium protein continues to exceed the brand's
expectations and drive new customer acquisitions. Offering
responsibly raised beef with no antibiotics or added hormones that
meets its food with integrity standards can sometimes limit options
for supply; however, Chipotle sourced additional premium cuts of
steak to season with fresh squeezed lime and finish with
hand-chopped cilantro and a blend of signature spices to satisfy
customer cravings.
Known for its animal welfare standards, Chipotle understands the
connection between how food is raised and prepared and how it
tastes. It makes an extra effort to partner with farmers, ranchers,
and other suppliers whose practices emphasize quality and
responsibility in sustainable farming. Most recently, Chain
Reaction Antibiotics Scorecard ranked the nation's largest
restaurant companies in how they source meat and Chipotle earned
the top honor as the only brand to receive an A.
"We're incredibly encouraged by the customer response to
Carne Asada and are exploring
options to add this as a permanent menu item in the future," said
Brian Niccol, Chief Executive
Officer of Chipotle. "Our mission is to cultivate a better world
and we're committed to doing so responsibly with our people, farms,
animals and the environment in mind."
Every choice Chipotle makes—about whom it works with, what it
serves, and what it stands for—affects the bigger
picture. Sourcing is done through farms rather than factories
because real ingredients taste better. Chipotle works to
ensure its partners share similar values and strives each day to be
better, keeping in mind that everything is connected.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better
world by serving responsibly sourced, classically-cooked, real food
with wholesome ingredients without artificial colors, flavors or
preservatives. Chipotle had over 2,500 restaurants as
of September 30, 2019, in the United
States, Canada, the United
Kingdom, France and Germany and is the only
restaurant company of its size that owns and operates all its
restaurants. With more than 80,000 employees passionate about
providing a great guest experience, Chipotle is a longtime leader
and innovator in the food industry. Chipotle is committed to making
its food more accessible to everyone while continuing to be a brand
with a demonstrated purpose as it leads the way in digital,
technology and sustainable business practices. Steve Ells,
founder and Executive Chairman, first opened Chipotle with a single
restaurant in Denver, Colorado in 1993. For more
information or to place an order online,
visit WWW.CHIPOTLE.COM.
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SOURCE Chipotle Mexican Grill