Neonatal Touch and Massage Certification
teaches NICU experts how to incorporate human touch with all
medical caregiving
Pampers, the brand trusted to be the #1 choice of U.S.
hospitals* for over 40 years, has partnered with Creative Therapy
Consultants to provide scholarships for the neonatal nurses and
therapists who improve the lives of babies — including preemies —
every day.
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Pampers has partnered with Creative
Therapy Consultants to provide scholarships for the neonatal nurses
and therapists who improve the lives of babies — including preemies
— every day (Photo: Business Wire)
Up to fifteen percent of babies spend time in the Neonatal
Intensive Care Unit (NICU), the majority of whom are born
premature. In honor of World Prematurity Awareness Month, Pampers
will fund scholarships for NICU professionals to take the Neonatal
Touch & Massage Certification® (NTMC) in cities across the
U.S.
“We owe it to babies and families to touch not just with our
hands, but also with our hearts during every neonatal interaction,”
says Kara Ann Waitzman, OTR/L, CNT, NTMC, president, Creative
Therapy Consultants and founder, Neonatal Touch & Massage
Certification. “Reportedly 95% of touch in the NICU is not
intentionally comforting. This study led me to develop NTMC with a
clear vision to reverse this for babies and families.”
Neonatal Touch & Massage Certification® (NTMC) is an
exclusively neonatal, one-of-a-kind certification for neonatal
healthcare providers. The Certification has been developed with a
3-fold purpose: to help NICU babies, families, and staff. It’s all
about maximizing positive long-term development of the infant and
giving families the opportunity and tools to bond with their
infant.
“I’m really proud of the practical knowledge and skills I gained
about comforting touch and the value it added to my work in the
NICU,” says Amy Wiford, Pampers BSN, RN, NTMNC, who participated in
NTMC last year. “I’d encourage anyone who works with infants in a
NICU setting to consider this course, which demonstrates how
Pampers cares for babies and nurses alike.”
Pampers, Professionals and Preemies
More than 25 million babies in 100 countries start their journey
in Pampers, and the brand has a history of supporting the NICU
nurses and neonatal professionals who are integral to an infant’s
early-life development.
“Designing products to meet the needs of babies is important,
but that alone is not enough,” says Andre Schulten, Vice President
and General Manager, Baby Care North America, Procter & Gamble.
“Funding the NTMC scholarship series is our way of thanking the
healthcare professionals who have invested in their own education
to elevate care and optimize infant development during a vital
growth stage.”
In 2002, Pampers became the first major diaper manufacturer to
design a diaper specifically for premature infants. Thanks to
advances in medical technology, these littlest fighters continue to
survive at younger and younger gestational ages. In 2016, Pampers
created a diaper for infants weighing as little as one pound. In
addition, last year Pampers donated more than $200,000 to the March
of Dimes to help the national organization learn more about the
causes of premature births.
If you are neonatal professional and would like to learn more
about how Pampers is helping babies, families and healthcare
providers, visit pampersprofessional.com or follow us on Facebook,
Instagram and Twitter.
About Creative Therapy Consultants
Creative Therapy Consultants provides infant-driven education
that not only expands the knowledge, skill and expertise of
healthcare providers but also improves the safety, efficiency and
consistency of neonatal care practices. Its educational
opportunities are individualized to meet the needs of each
audience, are participant-centered, and have a strong “hands on”
component to facilitate the transition of classroom knowledge into
competent bedside caregiving. Online education, hands-on training,
advanced level certification, workshops, lectures and DVDs designed
for all staff in the NICU or Special Care Nursery are
available.
About Pampers®
For more than 50 years, parents have trusted Pampers to care for
their babies. Pampers is a part of The Procter & Gamble Company
(NYSE:PG) and is the #1-selling diaper worldwide. Every day, more
than 25 million babies in 100 countries around the world wear
Pampers. Pampers offers a complete range of diapers, wipes and
training pants designed to provide protection and comfort for every
stage of baby’s development. Visit www.pampers.com to learn more
about Pampers products, join the Pampers Club, and find ideas and
information to help you and your baby "love the change" even
more.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
*hospitals: based on hospital sales data; nurses: vs. other
hospital brands, among those with a preference; parents: based on
retail sales
2019 Procter & Gamble. All rights reserved.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191107005112/en/
Media Contact: P&G Baby Care Communications Laura
Dressman, 513-482-0619 Dressman.lp@pg.com or MSLGROUP (for Pampers)
Ani Dietman, 805-709-3122 ani.dietman@mslgroup.com
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