Romo is Back! Corona Extra® Teams Up with Tony Romo As Hotline Operator for Second Year
August 15 2019 - 9:30AM
Corona Extra® has extended its contract with former star
quarterback and current football analyst, Tony Romo, as the
operator and face of the fan-favorite Corona Hotline.
Throughout the season, fans can call the Corona Hotline at
1-844-9-Corona to catch Romo’s gameday pep talks and fantasy
football fire-ups, and enter for a chance to win prizes like a
Corona Gameday Beer Fridge or a trip to Clearwater Beach to watch
the Big Game beachside.
“As a football analyst and passionate gameday contributor, I am
thrilled to manage the Corona Hotline once again,” said Romo. "The
Corona Hotline brings together such a unique array of gameday
content and showcases all the excitement and heartbreak that
football brings. I am looking forward to enjoying my lime-filled
Corona while helping fans get through another fun, competitive
season.”
Starting on Monday, August 19th, Romo will take center stage in
Corona Extra’s Fall campaign – a complete 360-marketing effort
including TV advertising, retail programming, and social/digital
promotion all centered around the Corona Hotline.
“Football is back, and that means the Corona Hotline is too,”
said Ann Legan, Vice President of Brand Marketing, Corona. “Tony
has such a dynamic, infectious personality, and when paired with
his vast knowledge of football, he’s a perfect fit to help fans
find their ‘Gameday Beach’.”
As always, Corona encourages consumers to enjoy its products and
relax responsibly.
About the Corona Brand FamilyThe Corona brand
family is home to Corona Extra, Corona Light, Corona Familiar,
Corona Premier and in 2019, the national launch of Corona Refresca.
The entire Corona portfolio is brewed in Mexico by Constellation
Brands and imported and marketed exclusively to the U.S. by the
company.
The Corona brand is the #1 most loved beer brand and has been
the #1 imported brand family of beer in the U.S. for more than 20
years. Corona Extra, the flagship brand of the Corona brand family,
is a pilsner-style lager with a golden hue that was first brewed in
Mexico in 1925. The refreshing flavor and carefree attitude of
Corona Extra have been helping Americans find their beach since
1981.
About Constellation Brands Constellation Brands
(NYSE:STZ) (NYSE:STZ.B), a Fortune 500® company, is a leading
international producer and marketer of beer, wine and spirits with
operations in the U.S., Mexico, New Zealand, Italy and Canada.
Constellation is the third-largest producer and marketer of beer
for the U.S. market and the world’s leading premium wine company
with a leading market position in the U.S. Constellation’s wine
portfolio is complemented by select premium spirits brands.
Constellation’s brand portfolio includes Corona Extra, Corona
Light, Modelo Especial, Modelo Negra, Pacifico, Ballast Point,
Robert Mondavi, Clos du Bois, Kim Crawford, Meiomi, Mark West,
Franciscan Estate, Ruffino, The Prisoner, SVEDKA Vodka, Casa Noble
Tequila and High West Whiskey. We express our company vision: to
elevate life with every glass raised. To learn more, follow us on
Twitter @cbrands and
visit www.cbrands.com.
MEDIA CONTACT: Maggie Bowman
312.741.2050Maggie.bowman@cbrands.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/12b1ae8e-cffb-4772-8c7a-d7d5f8b060dc
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