SANTA MONICA, Calif.,
Aug. 6, 2019 /PRNewswire/
-- Entravision Communications Corporation (NYSE: EVC), a
diversified global media and advertising technology company serving
Latino consumers, today announced that it has realigned its local
sales organization and promoted Eddie
Melendez to President of Local Media Sales. These
changes are designed to better reflect its comprehensive
omnichannel marketing platform and enhance its ability to meet the
needs of today's advertisers. Mr. Melendez will oversee all of
Entravision's local sales and will have the top tier markets report
directly to him including; Los
Angeles, San Diego,
El Paso, Las Vegas, Sacramento, Phoenix, McAllen, Orlando, Tampa and Denver.
"Entravision has a comprehensive offering of traditional and
digital media assets, which provide a powerful omnichannel platform
for advertisers to reach the growing U.S. Hispanic market," said
Karl A. Meyer, Chief Revenue Officer
of Entravision. "With today's announcement we now have a
single holistic sales structure that fully aligns with our
integrated sales strategy approach. This provides consistency
for our team and our marketing partners which will improve
productivity and enhance the service we provide to our advertising
clients. Eddie is a proven and inspirational leader with
almost 30 years of experience and we are excited to have him
driving our local sales efforts."
"I have been part of the Entravision family for almost 20 years
and it's an honor to be leading our local sales efforts," said
Eddie Melendez, President of Local
Media Sales at Entravision. "We have an exceptional platform
and talented associate team that allow us to offer advertisers a
comprehensive marketing solution that truly reaches and engages
consumers at different stages of the value chain. I believe
we are well positioned to meet the needs of local advertisers both
today and in the future and build long-term
relationships."
Mr. Melendez is a 30+ year media veteran with experience in
sales, marketing, and business development in both traditional and
digital media. He first joined Entravision in 2002 as Vice
President – Business Development and also held the role of Vice
President – Director of National Sales. He most recently
served as Executive Vice President – West Region, where he was
responsible for sales and marketing operations across eight
Entravision markets with responsibility for both digital and
broadcast assets.
As part of its local sales realignment Entravision also
announced the appointment of Juan
Navarro to the new position of Regional Vice President of
Local Media Sales. Mr. Navarro will oversee sales for the
Company's second tier markets including Albuquerque, Reno, Monterey, Midland, Hartford, Boston, Washington
DC, Santa Barbara, Laredo,
Corpus Christi, Lubbock, and Palm
Springs. He previously worked at Entravision and is a proven
leader in U.S. Hispanic marketing with over 20 years of broadcast
experience in Southern California
plus strong partnership relationships.
In addition, Chris Jordan has
been appointed to Senior Vice President of Sales in Las Vegas. Chris brings extensive in-market
knowledge as a broadcast executive with more than 21 years of
management and leadership experience in Las Vegas. Finally, Laura Hernandez has been promoted to Senior Vice
President of Sales for Midland-Odessa.
About Entravision Communications
Corporation
Entravision is a diversified global media,
advertising technology and data analytics company that reaches and
engages Latino consumers in the U.S. and other markets primarily
including Mexico, Latin America and Spain. Entravision's portfolio includes
digital media properties and advertising technology platforms that
deliver performance-based solutions and data insights, along with
55 television stations and 49 radio stations. Entravision's
digital and technology businesses include Headway, a leading global
provider of mobile, programmatic, data and performance digital
marketing solutions, as well as Pulpo, the top-ranked online
advertising platform in connecting businesses with U.S. Latinos.
Entravision is the largest affiliate group of both the Univision
and UniMás television networks, and its Spanish-language radio
stations feature its nationally recognized talent. Entravision also
operates Entravision Solutions, a national sales and marketing
organization representing over 300 owned and affiliated radio
stations, radio networks and digital media platforms, and Headway's
audio advertising platform, AudioEngage. Entravision shares of
Class A Common Stock are traded on The New York Stock Exchange
under the symbol: EVC. Learn more at: www.entravision.com.
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SOURCE Entravision Communications Corporation