NEW YORK, Aug. 5, 2019 /PRNewswire/ -- Yext, Inc.
(NYSE: YEXT), the platform for Brand Verified Answers in search,
has appointed Christian J. Ward as
the company's EVP, Chief Data Officer. Ward is a data industry
veteran who will rejoin Yext in a new role, guiding the company's
clients as they unleash the value of their data to provide Brand
Verified Answers to consumer questions through knowledge graphs
structured for search.
"Harnessing structured data to grow businesses is in Christian's
DNA. At Yext, he forged some of our most critical data partnerships
with the largest tech companies in the world," said Howard Lerman, Founder and CEO of Yext. "As we
embark on a new phase in our mission to put perfect answers
everywhere, we are excited for Christian to help our customers grow
in his new role as Yext's Chief Data Officer."
"Today, we are seeing search transform from keywords to
questions, and it's up to businesses to provide Brand Verified
Answers to each query. In order to thrive in this paradigm shift,
every business needs to thoughtfully connect its facts in a
knowledge graph that is structured to provide answers to those
questions," said Christian J. Ward.
"Yext is on the cutting edge of this massive opportunity. I am so
thrilled to rejoin Yext to lead brands into the future of
search."
Ward was Yext's EVP of Data Partnerships for more than five
years, successfully managing global data partnerships during a
critical phase of the company's development. As Yext went from
private to public and expanded globally, Ward grew the company's
Knowledge Network of search platforms supplying client business
data to consumers to encompass the world's largest search engines,
maps, and voice assistants.
Ward most recently served as Chief Data Officer for SourceMedia.
Prior to his time at Yext, he held posts as Chief Data Officer at
Infogroup and Global Head of Content Innovation at Thomson Reuters.
He also founded data companies Jaywalk Incorporated and Ockham
Research, which specialize in financial research and media
analytics, respectively.
Ward is the co-author of Data Leverage: Unlocking the Surprising
Growth Potential of Data Partnerships.
About Yext
The customer journey starts with a question. And consumers
expect answers. Yext (NYSE: YEXT) puts businesses in control of
their facts online with brand-verified answers in search. By
serving accurate, consistent, brand-verified answers to consumer
questions, Yext delivers authoritative information straight from
the source — the business itself — no matter where or how customers
are searching. Taco Bell, Marriott, Jaguar Land Rover, and
businesses around the globe use the Yext platform to capture
consumer intent and drive digital discovery, engagement, and
revenue — all from a single source of truth. Yext's mission is to
provide perfect answers everywhere.
Yext has been named a Best Place to Work by Fortune and Great
Place to Work®, as well as a Best Workplace for Women. Yext is
headquartered in New York City
with offices in Amsterdam,
Berlin, Chicago, Dallas, Geneva, London, Miami, Milan,
Paris, San Francisco, Shanghai, Tokyo, and the Washington, D.C. area.
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SOURCE Yext, Inc.