PITTSBURGH, Aug. 1, 2019 /PRNewswire/ -- Today, DICK'S
Sporting Goods (NYSE: DKS), the largest U.S.-based, full-line
omni-channel sporting goods retailer, announced the launch of
DSG, its newest athletic gear and apparel line that offers
athletes an expanded assortment of styles and sizes for women, men
and youth.
Exclusively sold at DICK'S stores nationwide and on dicks.com,
DSG is designed to make sport accessible for every athlete and
every family. From the parent on-the-go, to kids playing soccer for
the first time, this inclusive line provides quality apparel and
equipment that's stylish, versatile and affordable.
"We saw an opportunity to better serve more athletes by
designing quality products at a value that fits everyone," said
Nina Barjesteh, Senior Vice
President of Product Development at DICK'S Sporting Goods. "DSG is
a brand with a purpose that is born from sport, and has something
to offer every athlete, no matter their size, skill, age or budget.
We look forward to supporting more athletes on every step of their
athletic journey."
Key pieces of the apparel line include a variety of leggings,
tanks and bras for women, along with performance tees and
sweatshirts for men, ranging in price from $15 to $40. DSG
also offers an expansive assortment of apparel (XXS-XL) and
products for kids just in time for back to school, including youth
graphic tees, backpacks, lunchboxes, soccer balls, cleats and
more.
Additionally, DSG's purpose, to support and equip all people to
thrive through sport, goes beyond its affordable prices and
expanded sizes - for every DSG item purchased, 1 percent of the
purchase price will be donated to the DICK'S Sporting Goods
Foundation's Sports Matter program to help save youth sports.
Now available at DICK'S locations across the country, DSG is
prominently located within each store and accompanied by new
signage with stylized photography to inspire looks from the new
brand.
For more information, please visit dicks.com.
About DICK'S Sporting Goods, Inc.
Founded
in 1948, DICK'S Sporting Goods, Inc. is a leading omni-channel
sporting goods retailer offering an extensive assortment of
authentic, high-quality sports equipment, apparel, footwear and
accessories. As of May 1, 2019, the
Company operated 727 DICK'S Sporting Goods locations across
the United States, serving and
inspiring athletes and outdoor enthusiasts to achieve their
personal best through a blend of dedicated teammates, in-store
services and unique specialty shop-in-shops dedicated to Team
Sports, Athletic Apparel, Golf, Lodge/Outdoor, Fitness and
Footwear.
Headquartered in Pittsburgh,
PA, DICK'S also owns and operates Golf Galaxy and Field
& Stream specialty stores, as well as DICK'S Team Sports
HQ, an all-in-one youth sports digital platform offering
scheduling, communications and live scorekeeping through its
GameChanger mobile apps, free league management services, custom
uniforms and fan wear and access to donations and sponsorships.
DICK'S offers its products through a content-rich eCommerce
platform that is integrated with its store network and provides
customers with the convenience and expertise of a 24-hour
storefront. For more information, visit the Investor
Relations page at dicks.com.
Contact: press@dcsg.com
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SOURCE DICK'S Sporting Goods