P&G & Tokyo 2020 Announce The Podium Project – The First-Ever Medals Podiums Created From Recycled Plastic for Upcoming Oly...
June 12 2019 - 3:26PM
Business Wire
Today, in partnership with the Tokyo 2020 Organizing Committee,
and the International Olympic Committee (IOC), Procter & Gamble
(NYSE:PG) announced that for the first time in Olympic and
Paralympic Games histories, all medal podiums will be created
entirely from recycled materials – and consumers can directly
contribute.
The Tokyo 2020 Podium Project officially kicks off on Thursday,
June 13th, in host-country Japan, inviting members of the community
to collect their plastic items, like shampoo and dish detergent
bottles, and bring them to the nearest AEON Group store location,
major Japanese retail chain, for recycling. Collection boxes for
discarded plastic will be provided in more than 2,000 AEON Group
locations across the country, including AEON, AEON Style and
MaxValu. The retailer will then forward the plastics to P&G,
who will also leverage recycled plastic waste recovered from the
ocean to contribute to the creation of the podiums. This project
helps achieve mutual sustainability goals, expanding P&G’s
longstanding larger global partnership with the IOC to help benefit
the entire Olympic Movement including the lives of athletes, moms
and their families around the world.
“Sustainability is at the heart of this effort and P&G is
proud to work with Tokyo 2020 and the IOC to demonstrate how
consumers can participate in reducing plastic waste,” said Marc
Pritchard, P&G Chief Brand Officer. “The Tokyo 2020 Podium
Project is an example of how the Olympic Games can be a catalyst to
inspire actions that have a positive impact on the environment and
society.”
The Podium Project also highlights Tokyo 2020’s commitment to
engage the entire Japanese nation in the build-up to the Olympic
Games and offers everyone an opportunity to play a role in the
preparation. It will also contribute to the achievement of key UN
Sustainable Development Goals, including “Responsible Consumption
and Production,” “Life Below Water,” and “Partnerships for the
Goals.”
“The Tokyo 2020 Podium Project is an excellent example of how
the Olympic Games can inspire sustainable change in the host city
and country,” said Marie Sallois, IOC Director for Sustainability.
“We are very excited to see this project take shape, adding to our
global efforts to tackle plastic waste. The IOC will continue to
work closely with the Tokyo Organizing Committee to ensure that
sustainability is an integral part of the Olympic Games 2020 and
the legacy that they create.”
Each podium will include “post-consumer recycled” material that
has been collected in Japan. The effort raises awareness about
eliminating waste and promoting sustainable solutions. Highlights
of the Podium Project include:
- The overall goal is to collect 1.5
million pieces of plastic packaging consisting of polyethylene and
polypropylene plastic from consumers to produce recycled plastic
resin.
- Through this, 75 grams of carbon
dioxide will be saved for each piece of plastic recycled.
- Once the goal of 1.5 million pieces is
reached, Tokyo 2020 and P&G will have saved enough energy to
light a person’s home for 112 years.
Through this project, P&G and Tokyo 2020 will create all
podiums to be used by all medaling athletes during the Olympic
Games beginning July 24, 2020 and Paralympic Games beginning on
August 25, 2020. Together with Tokyo 2020, P&G is planning to
unveil the podiums in June 2020. Once the Tokyo 2020 Games
conclude, P&G’s intent is to recycle the podiums once again, to
create new P&G packaging. They will also be used as educational
material to explain and promote the Olympic and Paralympic
Movements and overall importance of sustainability.
The Tokyo 2020 Podium Project is a clear example of P&G’s
continued support of the Olympic Agenda 2020, ensuring that the
Olympic Games act as a catalyst for sustainable development to
build a sustainable future for everyone. This vision closely aligns
to P&G’s own commitments of achieving meaningful changes that
touch and improve lives, as well as P&G’s “Ambition 2030” goal
to develop solutions that stem the flow of plastic into the world’s
oceans. Additionally, it will be the largest multi-category
collection and material recycling program for post-consumption
packaging in Japan ever.
About P&G’s Olympic Games Program
Around the world P&G brands including Always®, Gillette®,
Pantene®, Head & Shoulders®, Tide®, and Downy® will be
executing Olympic Games campaigns through a variety of media
channels and in-store. P&G brands are committed to giving moms
the best, each and every day. Not just moms of Olympians, but all
moms, all around the world. As a Worldwide Olympic Partner, when
P&G brands like Tide, Gillette and Pampers partner with
athletes on their Olympic Games journey, P&G also recognizes
the mom who supported them every step of the way.
About P&G
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and
information about P&G and its brands.
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Jeannie Tharrington513-945-4422tharrington.jm@pg.com
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