Fans are asked to wear #SpongeBobYellow on
Tuesday, June 4, to celebrate the launch
Nickelodeon also collaborated with artists
around the world to create unique SpongeBob interpretations in
honor of the anniversary
Nickelodeon and The Pantone Color Institute have partnered to
create official SpongeBob Yellow and Patrick Star Pink colors in
commemoration of the 20th Anniversary of SpongeBob SquarePants, one
of the most iconic TV series and characters ever created.
Nickelodeon is celebrating 20 years of SpongeBob SquarePants with
the “Best Year Ever”—a tribute to the number-one kids’ animated
series on TV that has generated a universe of beloved characters,
pop culture catchphrases and memes, theatrical releases, consumer
products, a Tony award-winning Broadway musical and a global fan
base.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190530005850/en/
(Graphic: Business Wire)
“For two decades, SpongeBob SquarePants has inspired millions of
people,” said Charlotte Castillo, Senior Vice President, Franchise
Planning, Viacom Nickelodeon Consumer Products. “From our
partnership with the Pantone Color Institute to our collaborations
with artists around the world – we’re commemorating SpongeBob’s
20th Anniversary by celebrating his optimism, imagination and
creativity.”
“We were very honored to partner with Nickelodeon on the
creation of colors for these two globally iconic characters.
Inspired by SpongeBob’s enthusiasm, playfulness and fun-loving
nature, the new SpongeBob Yellow we created is a luminous golden
hue that reflects the energy of the sun, radiating joy and
happiness, and sparking imagination,” expressed Laurie Pressman,
Vice-President-Pantone Color Institute. “Patrick Star Pink, a warm
and inviting coral pink is the perfect companion color to SpongeBob
Yellow. Spirited and affable, a light hearted pink hue is ideally
suited to the fun and laughter of being with your best friend.”
In celebration of the SpongeBob Yellow launch, Nickelodeon is
asking fans to show their love of SpongeBob by wearing their
#SpongeBobYellow on Tuesday, June 4 and post their looks to
@SpongeBob on Twitter, Facebook and Instagram.
In addition to the Pantone Color Institute partnership,
Nickelodeon also collaborated with artists around the world to
create unique interpretations of SpongeBob.
Brazilian-born, Miami-based international pop artist Romero
Britto reimagined SpongeBob in his trademark vibrant, bold and
colorful patterns. Britto creates art to reflect his optimistic
view of the world around him, and his iconic style has been
described in the media as exuding “warmth, optimism and love”.
Britto’s SpongeBob mixed-media art installation will be exhibited
at a pop-up SpongeBob experience in Los Angeles later in the year;
and Viacom Nickelodeon Consumer Products (VNCP) is in discussions
with partners to translate his original SpongeBob creation to
product.
“It is a huge honor for me to create an art piece that
celebrates such a beautiful anniversary as the iconic SpongeBob,”
said Britto. “He is a character loved by millions of children and
families, including my own. My son grew up watching SpongeBob, and
so this piece is such a special one that brings me happiness. I
feel privileged and thankful to be a part of this partnership that
can now be enjoyed by everyone around the world.”
In addition to Britto, UK-born artist, Jon Burgerman, known as
the purveyor of doodles, created 50 SpongeBob pieces in his unique
‘doodle’ art style.
Burgerman added: “I love the whole world of SpongeBob, from the
characters, the settings and most of all the humour (and heart) of
the show. Although SpongeBob is a design classic, it’s the
characters and their relatable personalities that have kept us
entertained over so many years. Stephen Hillenburg created a
classic, and it’s an honour to be part of this collaboration.”
In Asia, Secret Fresh--a collective of Filipino artists
representing a variety of mediums, including graffiti, comics,
film, animation, music, architecture, sculpture, fine art and
design-- also collaborated with Nickelodeon on the project. Secret
Fresh’s artists used SpongeBob as inspiration for limited-edition
art, toys and prints.
Artists include Christian Tamondong and Ronald Ventura alongside
20 other artists whose expressions of SpongeBob ranged from canvas
paintings to porcelain and polystone figurines. The pieces will be
showcased at an upcoming Secret Fresh gallery exhibition, and VNCP
are in discussions with retailers to bring the creations to stores
across Asia.
SpongeBob’s 20th Anniversary also features the Friday, July 12,
premiere of “SpongeBob’s Big Birthday Blowout,” an original mixed
live-action and animated special, and leads up to the Paramount
Pictures and Nickelodeon Movies theatrical, “The SpongeBob Movie:
It's a Wonderful Sponge,” opening in May 2020.
About The Pantone Color Institute™The Pantone Color
Institute is the business unit within Pantone that highlights top
seasonal runway colors, forecasts global color trends, advises
companies on color for product and brand visual identity. Through
seasonal trend forecasts, color psychology, and consultative color
consulting, the Pantone Color Institute partners with global brands
to leverage the power, psychology, and emotion of color in their
design strategy.
About PantonePantone provides a universal language of
color that enables color-critical decisions through every stage of
the workflow for brands and manufacturers. More than 10 million
designers and producers around the world rely on Pantone products
and services to help define, communicate and control color from
inspiration to realization – leveraging advanced X-Rite technology
to achieve color consistency across various materials and finishes
for graphics, fashion and product design. Pantone Standards feature
digital and physical color specification and workflow tools. The
Pantone Color Institute™ provides customized color standards,
brand identity and product color consulting as well as trend
forecasting inclusive of Pantone Color of the Year, Fashion Runway
Color Trend Reports, color psychology and more. Pantone B2B
Licensing incorporates the Pantone Color System into different
products and services, enabling licensees to communicate and
reproduce approved Pantone values and improve efficiencies for
their users. Pantone Lifestyle brings color and design together
across apparel, home, and accessories. Connect with Pantone
on Instagram, Facebook, Pinterest, LinkedIn.
About Viacom Nickelodeon Consumer ProductsViacom
Nickelodeon Consumer Products (VNCP) oversees all merchandising and
retail operations for Viacom Inc. (NASDAQ:VIAB, VIA), one of the
world’s leading multimedia entertainment companies and home to such
powerhouse brands as Nickelodeon, MTV, Paramount Network, Paramount
Pictures and Comedy Central. With a diverse portfolio spanning
animation, preschool, youth and adult licenses, VNCP is committed
to providing key partner development and innovative marketing
solutions, ensuring the highest quality product offering across
some of the world's most powerful TV and entertainment properties,
including SpongeBob SquarePants, PAW Patrol and Teenage Mutant
Ninja Turtles.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190530005850/en/
Viacom Nickelodeon Consumer Products Press:Clint
Hayashi(212) 846-5991clint.hayashi@nick.com
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