HUNTINGTON BEACH, Calif.,
March 4, 2019 /PRNewswire/ -- The
world-famous Pizookie® dessert at BJ's
Restaurants, Inc. (NASDAQ: BJRI) is about to get a
breakfast-inspired upgrade.
On National Cereal Day, Thursday, March
7, BJ's Restaurant & Brewhouse®
will launch the first of a line of cereal-enhanced
Pizookies®, which will be rolled out
throughout 2019. The inaugural flavor, a Cinnamon Toast
Crunch™ Cereal Pizookie®, will
feature a buttery sugar cookie baked in its own deep-dish pan and
topped with rich vanilla bean ice cream, Cinnamon Toast
Crunch™ cereal and cinnamon sugar. The Cinnamon Toast
Crunch™ Cereal Pizookie® is
the dessert that Millennials have been looking for – a little bit
of whimsy paired with a nostalgic treat that can be eaten at any
time of day.
After all, making adult decisions all day long can be stressful
– bills, taxes and responsibilities can seem endless. BJ's is
providing one decision that's easy for everyone: a favorite dessert
featuring a favorite childhood treat. According to Mintel (2017),
74% of US cereal consumers agree cereal is great for a snack,
pushing the occasion beyond breakfast and even beyond the bowl –
making the new cereal Pizookies® the
perfect indulgence.
"At BJ's, we are always innovating new product offerings to add
a little more fun to our menu and the dining experience we
deliver," said Kevin Mayer, EVP,
Chief Marketing Officer of BJ's Restaurants Inc. "The
Pizookie® dessert is so iconic for our
guests and adding this cereal twist will deliver some nostalgia to
their favorite childhood cereal. The launch of our new cereal
Pizookie® is just the first of many that we
will debut in 2019!"
The Cinnamon Toast Crunch™ Cereal
Pizookie® will be available at all BJ's
Restaurant & Brewhouse locations starting on March 7, for a limited-time only. Other
Pizookie® flavors include recently added
Hot Fudge Brownie, Chocolate Chunk, Peanut Butter, White Chocolate
Chip Macadamia Nut, Cookies 'n' Cream, Salted Caramel, Triple
Chocolate made with
Ghirardelli®, Monkey Bread and
Gluten-Free Chocolate Chip. Every flavor, including the new
Cinnamon Toast Crunch™ Cereal
Pizookie®, will be available at all BJ's
Restaurant & Brewhouse® locations,
and eligible for BJ's $3
Pizookie® Daily Brewhouse Special, every
Tuesday.
Fan us on Facebook at
www.facebook.com/BJsRestaurants
Follow us on
Twitter at www.twitter.com/bjsrestaurants
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on Instagram at www.instagram.com/bjsrestaurants
Cinnamon Toast Crunch™ is a registered trademark of
General Mills.
About BJ's Restaurants, Inc.
BJ's Restaurants,
Inc. ("BJ's") is a national brand with brewhouse roots and a menu
with over 140 offerings where craft matters. BJ's broad menu has
something for everyone: slow-roasted entrees, like prime rib, BJ's
EnLIGHTened Entrees® including Cherry Chipotle Glazed Salmon,
signature deep dish pizza and the often imitated, but never
replicated world-famous Pizookie® dessert. BJ's has been a pioneer
in the craft brewing world since 1996 and takes pride in serving
BJ's award-winning proprietary handcrafted beers, brewed at its
brewing operations in five states and by independent third-party
craft brewers. The BJ's experience offers high-quality ingredients,
bold flavors, moderate prices, sincere service and a cool,
contemporary atmosphere. Founded in 1978, BJ's owns and operates
202 casual dining restaurants. All restaurants offer dine-in,
take-out, delivery and large party catering. BJ's restaurants are
located in 27 states: Alabama,
Arizona, Arkansas, California, Colorado, Florida, Indiana, Kansas, Kentucky, Louisiana, Maryland, Michigan, Nevada, New
Jersey, New Mexico,
New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode
Island, South Carolina,
Tennessee, Texas, Virginia and Washington. For more BJ's information, visit
http://www.bjsrestaurants.com.
Media
Contacts:
|
Murphy
O'Brien
MJ Salcido,
310-586-7120
bjsteam@murphyobrien.com
|
BJ's Restaurant &
Brewhouse
Megan Paul,
714-500-2736
mpaul@bjsrestaurants.com
|
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SOURCE BJ's Restaurants, Inc.