Call of Duty: Black Ops 4 Delivers Over Half a Billion Dollar Opening Weekend
October 18 2018 - 8:00AM
Business Wire
New Call of Duty Blockbuster Surpasses $500
Million in Worldwide Sales in First Three Days
Total Number of Players and Hours Played Up
Year Over Year Through Opening Launch Weekend
Black Ops 4’s Opening Launch Weekend was the
Most Viewed on Twitch in Franchise History
Activision’s Call of Duty®: Black Ops 4 has sold more
than $500 million in sell-through worldwide in its first three days
of release as the total number of players climbed from last year.
Through its first three days of release, Black Ops 4 set a
new Call of Duty® franchise record for most combined
players, average hours per player and total number of hours played,
on current generation consoles. The combined number of Black Ops
4 players across its three modes of play during those first
three days tops both last year’s Call of Duty: WWII, as well as
Call of Duty: Black Ops 3 (single player, multiplayer and zombies),
respectively, for the same period of time.
The first Call of Duty release on Blizzard Battle.net®, Black
Ops 4 on PC continues to be significantly above last year, as
the number of players is more than double year over year through
its first three days.
Additionally, based on minutes watched, the title delivered the
highest level of viewership through launch weekend on Twitch in
franchise history.
“Black Ops 4 is off to a blockbuster start. Our player
counts and hours played are up year over year, our viewership on
Twitch has set new standards and is showing just how fun Blackout
is to play and to watch, and the weekend results yet again put Call
of Duty at that highest tier of entertainment,” said Rob Kostich,
EVP and GM, Call of Duty. “Our digital sales results have been
record-breaking across all platforms, and the overall performance
strong. We’re really excited about Black Ops 4’s momentum.
There’s much more to come, we’re just getting started.”
Following its launch last Friday, Black Ops 4 already
established a new day one record on PlayStation for digital full
game sales on PlayStation Store, globally*; and also became the
best-selling Activision Xbox One digital game on day one,
globally**. Through its first three days, PC digital sales and
active players are up significantly from last year.
Sell-through sales figures include Call of Duty: Black Ops
4 retail and digital unit sales, including Black Ops 4
season pass sales, for the opening three-days following initial
launch. Sales figures based on retail customer sell-through
information, Gfk Chart-Track data, and internal Activision
estimates. Total players, hours per player, total hours played, and
Twitch viewership based on Activision data.
Call of Duty: Black Ops 4 is published by Activision and
developed by Treyarch with additional development support from
Raven Software and PC development with Beenox. For the latest intel
check
out: www.callofduty.com, www.youtube.com/callofduty and
follow @CallofDuty and @Treyarch on Twitter, Instagram
and Facebook. Call of Duty: Black Ops 4 is
available on PlayStation®4 system, Xbox One, and PC on battle.net.
The game is rated M for Mature (Blood and Gore, Drug Reference,
Intense Violence, Strong Language).
About Activision
Headquartered in Santa Monica, California, Activision
is a leading global producer and publisher of interactive
entertainment. Activision maintains operations throughout the world
and is a division of Activision Blizzard (NASDAQ: ATVI),
an S&P 500 company. More information about Activision
and its products can be found on the company's
website, www.activision.com or by
following @Activision.
ACTIVISION, CALL OF DUTY, and CALL OF DUTY BLACK OPS are
trademarks of Activision Publishing, Inc. All other
trademarks and trade names are the properties of their respective
owners.
* Largest day one digital full game sales on PlayStation Store
according to PlayStation.
** Largest Activision Xbox One digital game sales in
Activision’s history based on Activision sales data.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20181018005316/en/
Activision Publishing, Inc.Kyle WalkerPR
Director424-744-5677kyle.walker@activision.com
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