Activision Blizzard Consumer Products Group to Attend China Licensing Expo 2018 for the First Time
October 16 2018 - 9:00PM
Business Wire
Marking its inaugural appearance, Activision Blizzard Consumer
Products Group (ABCPG) brings its powerhouse lineup of franchises
east to China Licensing Expo 2018 (CLE), continuing its global
expansion. Entrenching ourselves within the Chinese market, ABCPG
is excited to offer the country’s passionate and loyal fan base new
ways to play, display, wear and live the brands they love through
collaborations with premier partners, such as UNIQLO, LEGO, Hasbro,
WangLaoJi, McDonalds, Shanghai Metro, SPD Bank and Good Smile
Company, among others. The company presence will feature products
from Activision and Blizzard’s iconic, blockbuster properties,
including: Spyro® and Crash BandicootTM from
Activision; Overwatch®, Hearthstone® and World of
Warcraft® from Blizzard Entertainment.
“China continues to be an attractive market for Activision
Blizzard Consumer Products Group and our local and international
teams are evaluating numerous paths to better reach and interact
with Chinese consumers,” said Philippe Bost, Vice President,
International Consumer Products for Activision Blizzard. “With this
being our first trip to China Licensing Expo, we are finally ready
to highlight our best-in-class partnerships, while fully exploring
new opportunities to ensure our fan experience with our brands
comes first.”
During CLE, ABCPG will have a booth in the Shanghai New
International Expo Centre (SNIEC) from Oct. 16 – 18 at booth #CLE:
W1D39.
About Activision Blizzard Consumer
Products Group
Activision Blizzard Consumer Products Group is a division of
Activision Blizzard (NASDAQ: ATVI), an S&P 500 company and the
world's most successful standalone interactive entertainment
company. Building on the existing consumer products businesses, the
newly formed Activision Blizzard Consumer Products Group
encompasses Activision, Blizzard and King’s franchises of the
future. The division is passionate about working with best-in-class
partners around the world to create high quality and deeply
relevant merchandise that gives fans new ways to play, display,
wear and live the brands they love. Activision Blizzard is home to
iconic and beloved entertainment franchises, including Activision’s
Call of Duty®, Crash Bandicoot, Spyro, and Skylanders®; Blizzard
Entertainment’s World of Warcraft®, Hearthstone® and Overwatch®;
King Digital Entertainment’s Candy Crush™ and Bungie’s Destiny.
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