Blizzard Entertainment Brings a Festival of Games and Community Attractions to gamescom 2018
August 20 2018 - 10:00AM
Business Wire
Visitors can play the latest content and take
part in activities for all of Blizzard’s game universes in Cologne,
Germany, from August 21–25
Blizzard Entertainment will be showcasing its games and
celebrating its community at gamescom 2018 in Cologne, Germany,
from Tuesday, August 21, to Saturday, August 25. Attendees will
have the chance to enjoy the latest playable content and plenty of
activities for Overwatch®, World of Warcraft®: Battle for Azeroth™,
Heroes of the Storm®, StarCraft® II, Diablo® III, and Hearthstone®
at the Blizzard booth in Hall 7 of the Koelnmesse. There’s also a
full stage schedule, beginning with the unveiling of new content
for Overwatch on Wednesday, August 22.
A calendar of main stage activities can be viewed on the new
“Blizzard at gamescom” website (http://gamescom.blizzard.com) and
mobile application, available on the App Store and the Google Play
Store. The site and app also feature a catalog of merchandise that
can be purchased at the Blizzard store in Hall 5, including some
brand-new and convention-exclusive items, and visitors can create a
personal wishlist in advance to facilitate their shopping
experience. Some items from the gamescom collection can also be
purchased directly on the European Gear Store.
In addition, the Blizzard at gamescom app allows attendees at
the event to take an Augmented Reality tour of the Blizzard booth
for the chance to win prizes.
Those who can’t make it to gamescom 2018 in person can watch the
daily Blizzard at gamescom show via the website starting at 5:00
p.m. CEST Wednesday, August 22, through Friday, August 24, and 4:00
p.m. CEST on Saturday, August 25. Hosted by actor and presenter
Naomi Kyle and well-known YouTuber Mark “Turps” Turpin, the show
will include live-streamed and pre-recorded content, with
spectators having the ability to change camera angles.
Visitors to the Blizzard booth at gamescom will be able to
experience the following playable content and activities:
Overwatch
- Blizzard is kicking off the first
public day of gamescom 2018 with the Overwatch: New Content
Reveal on the main stage starting at 11:15 a.m. CEST on
Wednesday, August 22. Followed by the new content reveal will be
the European premiere of a new Overwatch animated short, which will
also be available to view on YouTube.
- German Overwatch World Cup 2018 team
members will battle participants from the audience in Lúcioball
showmatches live on stage on Thursday, Friday, and Saturday for the
Overwatch: Lúcioball Challenge.
- Overwatch heroes D.Va, Lúcio, and
Brigitte will come to life as their voice actors perform on stage
in the Overwatch: German Voice Actors Panel at 11:00 a.m.
CEST on Friday, August 24, followed by a signing session.
- Attendees at gamescom will be able to
enjoy some fun in the sun at the Blizzard booth with Summer
Games-themed activities, including custom surfboards, face
painting, community Lúcioball tournaments, a working Pachimari claw
machine, and more.
World of Warcraft
- World of Warcraft: Battle for Azeroth
will be playable on 80 gaming stations at the Blizzard booth, where
visitors can enjoy a solo experience with the Siege of Lordaeron
in-game event and group up with friends at gamescom for the Island
Expeditions feature.
- World of Warcraft cosplayers will show
off creations inspired by the latest expansion on stage and via
live stream during the Battle for Azeroth: Cosplay Showcase
at 6:15 p.m. CEST on Friday, August 24, followed by the reveal of
the third and final episode in the Warbringers series of animated
shorts—the tale of Azshara, Queen of the Naga.
- Top German guilds Aversion and Set Sail
For Fail will face off in Island Expeditions live on stage during
three rounds of the Battle for Azeroth: Island Expeditions
Showcase on Wednesday, Thursday, and Friday.
- Visitors to the booth will be able to
attend a live Darkmoon Faire, with activities like an airbrush
makeup station, a fortune teller, and photo opportunities with the
Recruit-a-Friend X-53 Touring Rocket mount, as well as renowned
European community content creators streaming live.
Heroes of the Storm
- A new Prime Evil wreaks havoc on the
Nexus—Mephisto, Diablo II’s Lord of Hatred and the latest Ranged
Assassin in Heroes of the Storm, will be playable for the first
time at gamescom. His spotlight video can be viewed here.
- The Overwatch-themed Hanamura map is
new and improved with an emphasis on action-packed team fights, and
it’s back in the game—now dubbed Hanamura Temple, it will be
playable by the public for the first time at the Blizzard booth
during the show. Check out our Hanamura Temple video to see all of
the updates in action.
- In Heroes of the Storm: Live Drawing
with Carbot, Jonathan Burton from Carbot Animations will create
his wacky rendition of Mephisto live on stage at 12:00 p.m. CEST on
Thursday, August 23.
StarCraft II
- It’s about time—Tychus Findlay, the
latest Co-op Commander for StarCraft II, will be playable for the
first time at the Blizzard booth. His spotlight video can be viewed
here. On Wednesday, August 22, and Thursday, August 23, StarCraft
II lead co-op designer Kevin Dong will demonstrate the new
commander live on stage with YouTubers Lowko and Winter in
StarCraft: Commander Co-op.
- In StarCraft: One vs Many,
YouTubers Lowko and Winter will take on any audience members who
think they have what it takes to defeat these pros in a live
one-versus-three battle on Saturday, August 25, at 3:00 p.m.
CEST.
Diablo III
- Visitors to the Blizzard booth can try
their hand at slaying demons anytime, anywhere, with
anyone—Diablo III will be playable on the Nintendo
Switch™ console for the first time at gamescom.
- On Wednesday, Friday, and Saturday, a
Blizzard artist will be creating some diabolical artwork live on
stage in Diablo: Live Drawing with Chris Amaral.
Hearthstone
- In Hearthstone: Puzzle Time!,
teams of gamescom audience members will race to complete challenges
in Hearthstone’s new Puzzle Labs live on stage on Friday and
Saturday at 12:15 p.m. CEST. These Solo Adventures for the game’s
latest expansion, The Boomsday Project™, will be released to the
public on Tuesday, August 21.
- Hearthstone players can enjoy a
brand-new Fireside Brawl, available for the first time at
gamescom.
- Visitors can also snap a photo with a
giant game board replica from the Hearth and Home animated short,
which premiered at gamescom 2017.
In addition to these games and activities, gamescom attendees
can head to Blizzard’s main stage for two concerts from the
Video Games Live orchestra on Wednesday, August 22, and
Thursday, August 23, at 6:00 p.m. CEST; the Blizzard Dance
Contest on Thursday, August 23, at 3:30 p.m. CEST; and the
popular Blizzard Cosplay Contest closing out the week at
5:00 p.m. CEST on Saturday, August 25. Those watching from home
will be able to see the Video Games Live concert, as well as the
cosplay contest and the Battle for Azeroth: Cosplay Showcase, via
live stream at http://gamescom.blizzard.com.
For more information about Blizzard at gamescom 2018, visit the
website and follow our social media channels for updates live from
the event.
About Blizzard
Entertainment
Best known for blockbuster hits including World of
Warcraft®, Hearthstone®, Overwatch®,
the Warcraft®, StarCraft®, and Diablo® franchises,
and the multi-franchise Heroes of the Storm®, Blizzard
Entertainment, Inc. (www.blizzard.com), a division of Activision
Blizzard (NASDAQ: ATVI), is a premier developer and publisher of
entertainment software renowned for creating some of the industry’s
most critically acclaimed games. Blizzard Entertainment’s track
record includes twenty-one #1 games* and multiple Game of the
Year awards. Blizzard Battle.net®, the company’s online-gaming
service is one of the largest in the world, with millions of active
players.
*Sales and/or downloads, based on internal company records and
reports from key distribution partners.
Cautionary Note Regarding Forward-looking
Statements: Information in this press release that involves
Blizzard Entertainment’s expectations, plans, intentions or
strategies regarding the future, including statements about
gamescom 2018 and the release date of the Puzzle Labs Solo
Adventures for The Boomsday Project, are forward-looking statements
that are not facts and involve a number of risks and uncertainties.
Factors that could cause Blizzard Entertainment’s actual future
results to differ materially from those expressed in the
forward-looking statements set forth in this release include
unanticipated product delays and other factors identified in the
risk factors sections of Activision Blizzard’s most recent annual
report on Form 10-K and any subsequent quarterly reports on Form
10-Q. The forward-looking statements in this release are based upon
information available to Blizzard Entertainment and Activision
Blizzard as of the date of this release, and neither Blizzard
Entertainment nor Activision Blizzard assumes any obligation to
update any such forward-looking statements. Forward-looking
statements believed to be true when made may ultimately prove to be
incorrect. These statements are not guarantees of the future
performance of Blizzard Entertainment or Activision Blizzard and
are subject to risks, uncertainties and other factors, some of
which are beyond its control and may cause actual results to differ
materially from current expectations.
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version on businesswire.com: https://www.businesswire.com/news/home/20180820005156/en/
Blizzard Entertainment, Inc.Rob HilburgerVP, Global
Communications949.242.8404rhilburger@blizzard.comorChristy UmGlobal
PR Director949.955.1380, Ext. 61251christy.um@blizzard.comorChe’von
SlaughterSenior PR Manager, NA949.955.1380, Ext.
14338cslaughter@blizzard.com
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