Procter & Gamble Brings Relief to Residents Affected by Northern California Wildfires with P&G Product Kits & Tide Loads of H...
August 16 2018 - 11:25AM
Business Wire
Procter & Gamble:
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20180816005457/en/
Tide Loads of Hope Mobile Laundry Unit
set-up (Photo: Business Wire)
WHO:
Families, individuals and first responders in need of
personal care items, cleaning products or laundry services in the
wake of the California Wildfires.
WHAT:
The Tide Loads of Hope Mobile Laundry Unit
has been deployed to support relief and recovery efforts in the
wake of the wildfires in Northern California. The Tide Loads of
Hope mobile laundry vehicle will begin services in Redding on
Thursday, August 16, providing free full-service laundry to
residents affected by the recent wildfires. Residents can bring
clothes (up to two loads per household) to be washed, dried and
folded free of charge for those directly impacted by the wildfires.
All washable clothing types can be accepted with the exception of
heavy bedding.
P&G will also distribute free personal care and cleaning
kits to those affected with everyday essentials needed to meet a
family’s basic hygiene and home care needs.
WHY:
The Northern California wildfires have devastated an extraordinary
amount of homes and businesses. This summer, the area has seen
historic devastating effects of wildfires, with three fires
destroying 1,800 structures/homes and ten lives lost to date.
P&G has a history of giving back to the communities
where we live and work, and we want to provide everyday essentials
to those who need it most to help bring a sense of normalcy in this
time of need. These services are free and available to people
affected by the disaster and the volunteers who are helping to
respond.
WHERE:
Starting on Thursday, August 16, the team will collect laundry from
9:00 AM-5:00 PM PT at the Walmart Supercenter listed below or until
300 loads are reached (two loads per household). The team will also
be distributing personal care and cleaning kits directly out into
the affected areas. The Tide Loads of Hope mobile laundry
unit will be located at:
Walmart Supercenter
1515 Dana Drive
Redding, CA 96003
**For the most up-to-date information
on the fleet’s location, please visit Tide’s Facebook and Twitter
channels at https://www.facebook.com/Tide or
@Tide.**
ABOUT TIDE LOADS OF HOPE:
In 2005, P&G launched Tide Loads of Hope to provide much needed
laundry services to families affected by Hurricane Katrina. Since
that time, Tide Loads of Hope has washed more than 68,000 loads of
laundry for more than 50,000 families impacted by disasters across
the U.S. and Canada. The Tide Loads of Hope mobile laundry unit is
outfitted with 12 high-efficiency Whirlpool Duet washers and dryers
(six of each) with the capacity to do up to 100 loads of laundry a
day.
PRODUCT KIT BRANDS:
Personal care kits contain P&G brands including Always, Crest,
Head & Shoulders, Ivory, Gillette, Old Spice, Oral-B, Pampers,
Pantene, Secret and Venus. The cleaning kit contains Bounty,
Charmin, Dawn, Febreze, Mr. Clean, Swiffer and Tide.
PARTNER:
P&G provides these services in
partnership with Matthew 25: Ministries, an international
humanitarian aid and disaster relief organization. More information
can be found at www.m25m.org.
HELP:
People across the community can help
support Tide Loads of Hope by purchasing a Tide Loads of Hope
vintage t-shirt or by donating directly at www.tideloadsofhope.com.
$4 from the sale of each tee goes toward helping families affected
by disaster.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180816005457/en/
Media Inquiries for P&G:Julie deSylva,
513-780-0006desylva.j@pg.comorMedia Inquiries for
Tide:KetchumKatie Michel,
415-984-6279Katie.Michel@ketchum.com
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