Intel Capital and the NBA Announce Emerging Technology Initiative
May 08 2018 - 4:15PM
Business Wire
NBA and Intel Capital Emerging Technology
Initiative will Identify Potential Partnership and Investment
Opportunities with New Technologies at the Cutting Edge of Sports
and Entertainment
NEWS HIGHLIGHTS
- At the Intel Capital Global Summit
2018, the NBA and Intel Capital announced the “NBA + Intel Capital
Emerging Technology Initiative”
- The NBA and Intel Capital will jointly
identify and evaluate global technology companies for potential
investment and other collaboration opportunities
- The multiyear collaboration targets
technology disruption in the sports and entertainment
industries
The National Basketball Association (NBA)* and Intel Capital
today announced a sports and entertainment technology innovation
collaboration called the “NBA + Intel Capital Emerging Technology
Initiative.” The multiyear collaboration will foster the
identification, formation and growth of technology companies that
have the potential to impact the future of the NBA, sports and
entertainment.
This initiative aims to identify new technologies from global
companies at all stages, but particularly U.S.-based startups that
the NBA and Intel Capital will evaluate for potential partnership
and investment opportunities. Among the companies that the NBA and
Intel Capital will assess will be those with new technology
solutions that can enhance the NBA game on the court, the overall
fan experience and the sports industry worldwide. In addition, the
NBA and Intel Capital will provide mentorship, strategic planning
and business development support for the selected companies.
“Venture investments in sports reached $1.5 billion in 2017, and
the next five years in sports will be defined by even more
technology disruption,” said Wendell Brooks, senior vice president
of Intel Corporation and president of Intel Capital. “With this new
initiative, the NBA and Intel Capital aim to bring extensive human
and technology resources into companies we believe will lead the
next wave of transformation in sports and entertainment.”
“We look forward to tapping into Intel Capital’s infrastructure
and 27-year track record of identifying successful startups,” said
Amy Brooks, president, Team Marketing & Business Operations and
chief innovation officer at the NBA. “Together, we will identify
and support the next generation of innovative sports and
entertainment technology companies to find and develop new ways to
enhance the game on the court and the fan experience.”
The NBA and Intel are building off the multiyear technology
partnership announced last year, which made Intel an authorized
provider of virtual reality with Intel® True VR and of 360-degree
volumetric video with Intel® True View for official NBA broadcast
partners globally. Additionally, last month Intel became a founding
partner of the new NBA 2K League, providing the best gaming
experience for both players and fans through its cloud to client
technology solutions. Having delivered cutting-edge immersive media
experiences that have changed the ways fans engage with sports,
this new technology initiative is a natural next step in the
continued disruption of sports and technology.
The initiative was announced at the annual Intel Capital Global
Summit, the venture industry’s premiere technology networking
event. At the Global Summit, Intel Capital also unveiled new
investments totaling more than $70 million in 12 technology
startups, bringing Intel Capital’s year-to-date investments to more
than $115 million.
About Intel Capital
Intel Capital invests in innovative startups targeting
artificial intelligence, autonomous driving, workload accelerators,
5G connectivity, virtual reality and a wide range of other
disruptive technologies. Since 1991, Intel Capital has invested
$12.3 billion in over 1,530 companies worldwide, and more than 660
portfolio companies have gone public or been acquired. Intel
Capital curates thousands of business development introductions
each year between its portfolio companies and the Global 2000. For
more information on what makes Intel Capital one of the world’s
most powerful venture capital firms, visit www.intelcapital.com/ or
follow @Intelcapital.
About The NBA
The NBA is a global sports and media business built around four
professional sports leagues: the National Basketball Association,
the Women’s National Basketball Association, the NBA G League and
the NBA 2K League. The NBA has established a major international
presence with games and programming in 215 countries and
territories in 50 languages, and merchandise for sale in more than
125,000 stores in 100 countries on six continents. NBA rosters at
the start of the 2017-18 season featured 108 international players
from a record 42 countries and territories. NBA Digital’s assets
include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA
has created one of the largest social media communities in the
world, with 1.5 billion likes and followers globally across all
league, team, and player platforms. Through NBA Cares, the league
addresses important social issues by working with internationally
recognized youth-serving organizations that support education,
youth and family development, and health-related causes.
Intel and the Intel logo are trademarks of Intel Corporation in
the United States and other countries.
*Other names and brands may be claimed as the property of
others.
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Intel Global CommunicationsFarm Saechou,
916-377-9577farm.p.saechou@intel.com
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