UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D. C. 20549


FORM 8-K


CURRENT REPORT
Pursuant to Section 13 or 15(d) of
the Securities Exchange Act of 1934


Date of Report: May 1, 2018
(Date of earliest event reported)


FORD MOTOR COMPANY
(Exact name of registrant as specified in its charter)


Delaware
(State or other jurisdiction of incorporation)

1-3950
38-0549190
(Commission File Number)
(IRS Employer Identification No.)
 
 
One American Road, Dearborn, Michigan
48126
(Address of principal executive offices)
(Zip Code)


Registrant’s telephone number, including area code 313-322-3000

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:


[ ]    Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
[ ]    Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
[ ]    Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act
(17 CFR 240.14d-2(b))
[ ]    Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act
(17 CFR 240.13e-4(c))

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company o

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. o








Item 8.01. Other Events.

Our news release dated May 1, 2018 concerning U.S. sales in April 2018 is filed as Exhibit 99 to this Report and incorporated by reference herein.
    
Item 9.01. Financial Statements and Exhibits.

EXHIBITS*

Designation
Description
Method of Filing
 
 
 
News release dated May 1, 2018
Filed with this Report
 
concerning April 2018 U.S. sales
 


SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 
 
FORD MOTOR COMPANY
 
 
(Registrant)
 
 
 
Date: May 1, 2018
By:
/s/ Corey M. MacGillivray
 
 
Corey M. MacGillivray
 
 
Assistant Secretary


*
 
Any reference in the attached exhibit(s) to our corporate website(s) and/or other social media sites or platforms, and the contents thereof, is provided for convenience only; such websites or platforms and the contents thereof are not incorporated by reference into this Report nor deemed filed with the Securities and Exchange Commission.






? Ford Motor Company U.S. sales for April totaled 204,651 vehicles – a 4.7 percent decline ? Fleet performance is down 8.6 percent due to order timing, with sales of 67,602 vehicles ? Ford’s overall transaction prices are almost $4,000 higher than the industry average, at $36,300 per vehicle, while retail sales declined 2.6 percent ? Ford F-Series now marks 12 straight months of year-over-year gains, posting its best April performance since 2000 on total sales of 73,104 trucks ? Retail sales of the all-new Ford Expedition jumped 25.8 percent last month, as dealer inventories continue to expand. Expedition is spending just 17 days on dealer lots on average ? All-new Ford EcoSport sales had it’s best monthly sales to date; sales totaled 5,277 SUVs for April. Some of our strongest sales regions for EcoSport last month were New York, Boston, and Philadelphia ? Retail sales of Lincoln Navigator soared in April, with the all-new SUV up 135.0 percent; customer orders continue to exceed supply, with overall average transaction prices up $26,300 over year-ago levels # # # About Ford Motor Company Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 202,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com. *U.S. sales volume reflects transactions with (i) retail and fleet customers (as reported by dealers), (ii) government and (iii) Ford management. Average transaction pricing based on J.D. Power and Associates PIN data. A P R I L 2 0 1 8 S A L E S “The industry continues to operate at historically strong levels. We are seeing this with our F-Series trucks, which have now posted 12 consecutive months of year-over-year gains. The market continues to strongly favor well- equipped SUVs and trucks and our F-Series and new Expedition and Lincoln Navigator are capitalizing on this generational shift.” – Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service F-Series Posts Best April Results in 18 Years While New Expedition Climbs 26 Percent At Retail; New Navigator Retail Sales Jump 135 Percent Total Vehicle Retail Fleet Truck SUV Car U.S. Sales 204,651 137,049 67,602 92,338 69,940 42,373 Versus April 2017 -4.7% -2.6% -8.6% 0.9% -4.6% -15.0% H I G H L I G H T S K E Y V E H I C L E S F-Series is now reporting 12 consecutive months of year-over- year increases, with top trim level Lariat, King Ranch, Platinum and Limited Super Duty pickups representing 49 percent of sales. Overall F-Series average transaction pricing gained $900 last month. 2018 Ford Super Duty 2018 Ford Expedition 2018 Lincoln Navigator EcoSport volumes continue to grow, with April marking the highest volumes yet – 5,277 SUVs sold. We continue to see a strong mix of 1.0-liter EcoBoost®-powered vehicles, at more than 40 percent. Navigator sales are up 135 percent at retail and 122 percent overall. Average time on dealer lots remains a quick 13 days overall, just 10 days for Black Label. We’re seeing triple-digit increases in every region, with the West producing the most sizable gains - 188 percent. Average transaction pricing is up $26,300, at $81,200. www.twitter.com/Ford Expedition is spending an average of just 17 days on dealer lots, as retail sales show a gain of 25.8 percent last month. Our West region is reporting the highest growth, with retail sales up 59 percent. Average transaction prices are up $12,100 over year-ago levels. 2018 Ford EcoSport


 
A P R I L 2 0 1 8 I N V E N T O R Y / F L E E T R E S U LT S C O N TA C T Erich Merkle 313.806.4562 emerkle2@ford.com Fleet Segment Percent of Total Sales YOY Change Percent of Total Sales YOY Change Rental 13.3% (2.1) points 15.0% (0.4) points Commercial 13.6% 1.1 points 12.9% 0.9 points Government 6.1% (0.4) points 5.7% (0.4) points Total Fleet 33.0% (1.4) points 33.6% 0.1 points Gross Stock (incl. in-transit) Units at Month-End Days' Supply Units at Month-End Days' Supply Units at Month-End Days' Supply Cars 175,294 99 170,575 91 167,779 87 SUVs 247,517 85 236,709 80 196,668 70 Trucks 313,600 82 311,873 80 323,523 92 Total 736,411 86 719,157 82 687,970 83 Dealer Stock (on ground) Units at Month-End Days' Supply Units at Month-End Days' Supply Units at Month-End Days' Supply Cars 136,201 77 130,424 69 138,063 72 SUVs 195,019 67 190,326 65 170,863 61 Trucks 248,479 65 251,375 64 284,684 81 Total 579,699 68 572,125 66 593,610 72 April 2018 March 2018 April 2017 ?????????????????? APRIL 2018 April 2018 April CYTD April 2018 March 2018 April 2017


 


This regulatory filing also includes additional resources:
april2018salesfinalfilingver.pdf
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