NEW YORK, March 8, 2018 /PRNewswire/ -- Meredith
Corporation (NYSE:MDP; www.meredith.com) today named Bruce
Gersh EVP/President of the People, Entertainment
Weekly and People en Español brands, effective
immediately.
Gersh currently serves as SVP, Strategy & Brand Business
Development, and General Manager of People, Entertainment
Weekly and People en Español. In his new
role, Gersh will have full operational oversight of these brands,
including print, digital and video content; sales and marketing;
and brand business development. Gersh will also oversee Meredith
National Media Group television production. Gersh will report
directly to Meredith President and
CEO Tom Harty.
"We are extremely pleased to have someone with Bruce's talent
and extensive experience in the entertainment industry leading
these powerhouse brands," said Harty. "People was a key
driver behind Meredith's acquisition of Time Inc., and we are
delighted that Bruce has accepted this opportunity to build on its
strong base and position the People brand for further
growth. He is a highly effective leader and team builder with an
established reputation as a strategic thinker, business innovator
and dealmaker, and is very familiar with these brands."
"It is an honor to oversee the most respected and trusted brands
in entertainment. The powerful connection People,
Entertainment Weekly and People en Español have with
their audiences is reinforced by their reach of more than 100
million consumers every month," said Gersh. "I look forward to
working with Tom, and collaborating with the talented Meredith
teams to further expand these leading entertainment brands."
An Emmy-award-winning media executive, Gersh joined Time Inc. in
January 2016 to oversee business
development for People and Entertainment Weekly. In
July 2016 he was named Senior Vice
President, Strategy and Brand Business Development, leading
business development efforts across all Time Inc. US brands and
Brand Licensing, and identifying and developing new extensions,
revenue streams, and strategic partnerships, including the launch
of and oversight of OTT Networks, PeopleTV, and SI TV. In
November 2016, Gersh added GM of
the entertainment group to his existing role, which included
People, Entertainment Weekly, People en Español, and
Essence.
Gersh has an extensive entertainment business background,
including Executive Vice President and Head of Digital, Strategy
and Branded Entertainment at ITV Studios America; Managing
Director, Global Head of Media and Entertainment at Allison +
Partners; and Senior Vice President, Strategy and Operations, and
Intellectual Property at the William Morris Agency.
Also, Gersh spent eight years at the Disney-ABC Television
Group, including Senior Vice President, Business Development, where
he was responsible for all traditional and digital media business
development opportunities across ABC Daytime, ABC Primetime, ABC
Studios, ABC News, Soapnet and ABC Family.
Gersh began his career at Arthur Andersen. He graduated from
California State University –
Northridge with a degree in
business administration, accounting theory and practice. He resides
in Los Angeles with his wife and
three children.
ABOUT MEREDITH CORPORATION
Meredith Corporation has
been committed to service journalism for more than 115 years.
Today, Meredith uses multiple distribution platforms — including
broadcast television, print, digital, mobile and video — to provide
consumers with content they desire and to deliver the messages of
its advertising and marketing partners. Meredith's National Media
Group reaches nearly 200 million unduplicated American consumers
every month, including 85 percent of U.S. Millennial women.
Meredith's Local Media Group includes 17 television stations
reaching more than 11 percent of U.S. households.
ABOUT PEOPLE
People revolutionized
personality journalism when it launched as a weekly in 1974 with a
mission to celebrate extraordinary people doing ordinary things and
ordinary people doing extraordinary things. Ubiquitous and
still at the center of pop culture more than 40 years later, the
People brand is accessible across all media and platforms
(print, digital, video, OTT, mobile, social) bringing more than 100
million consumers a unique mix of breaking entertainment news,
exclusive photos, video, unparalleled access to the red carpet,
celebrities, and in-depth reporting on the most compelling
newsmakers of our time. An essential component of People's
editorial vision remains human interest stories, which touch and
often mirror the lives of our passionate audience. ComScore ranks
the People/Entertainment Weekly Digital Network No. 1 in the
entertainment news category. And now, the PeopleTV app offers
a free, advertiser-supported OTT streaming video service.
People is an award-winning 24/7 news organization
headquartered in NYC with reporters worldwide. For more information
visit People.com and follow @people on Twitter and Instagram,
@peoplemag on Facebook, and the People channel on YouTube
and on Snapchat's Discover.
ABOUT ENTERTAINMENT WEEKLY
Entertainment
Weekly is your all-access pass to Hollywood's most creative minds and most
fascinating stars. The magazine, launched in 1990, is America's
leading consumer publication in the entertainment category, with a
guaranteed circulation rate base of 1.5 million and a combined
audience of 27 million loyal, engaged fans. Each day, EW.com
publishes a myriad of featured stories, news articles, TV-recaps,
original videos, film reviews and photo galleries. The
People/Entertainment Weekly Digital Network continues to rank as
the #1 site in its competitive set with close to 100 million
monthly unique visitors. Entertainment Weekly is the first
to know about the best in entertainment. With sharp insight,
unparalleled access and a trusted voice, EW keeps readers plugged
into pop culture. This is where the buzz begins.
ABOUT PEOPLE EN ESPAÑOL
People en
Español was launched in 1996 as a special issue and today has
become the top-selling Hispanic magazine in the United States. Published 11 times a year,
People en Español reaches an audience of 7 million
every month with its editorial mix of Hispanic and popular
entertainment, fashion and beauty trends and compelling human
interest stories. People en Español delivers original
editorial content that captures the values, contributions and
impact of today's Hispanics in the United
States. The brand's social media footprint includes
1,400,000 followers on Twitter, over 4,300,000 "Likes" on Facebook
and 1,800,000 followers on Instagram. For daily news, photos,
exclusive behind-the-scenes video and celebrity scoops, visit
www.peopleenespanol.com and follow People en Español on
Twitter at @peopleenespanol.
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SOURCE Meredith Corporation