NEW YORK, Feb. 22, 2018 /PRNewswire/ -- Advertising
Age released the results of its annual A-List earlier this
week, and FCB was recognized as one of the publication's 10
"Agencies to Watch" for 2018. Each year, the coveted A-List honors
the top, forward-thinking agencies and creative innovators in the
advertising industry. In the award profile, Ad Age
particularly cited FCB's creative momentum and big, brand-building
ideas seen across the network this year.
"This honor is a testament to the hard work, passion and
diligence of our incredibly talented network of employees. Most
significantly, it is a reminder of the importance of talent in our
industry. This is just the beginning of what's to come," said FCB
Worldwide CEO Carter Murray.
As part of its write-up, Ad Age referenced FCB's strong
performance over the past year on the new business, acquisition,
talent and creative fronts. In 2017, the agency brought in a
plethora of new accounts, including Bud Light, BMW, Air Canada,
GSK's Horlicks, LG and Clorox's Renew Life. It also expanded its
breadth of offerings to clients through the acquisition of retail
design and experience firm Chute Gerdeman and the creation of a
specialized AI unit at FCB Chicago.
FCB also made several key senior hires across agency
disciplines, including Brandon Cooke
(Global Chief Communications Officer), Jennifer Hohman (Global Chief Marketing Officer)
and Madhu Malhan (Global Director of
Creative Resources).
On the creative front, in 2017, FCB took home 45 Cannes Lions,
and its network of agencies created several notable campaigns,
including Levi's "Circles" (which was ranked on YouTube's Top 10
Most Watched Ads of 2017) and Clorox's "Clean Matters" from FCB
West, Illinois Council Against Handgun Violence's "Teddy Gun" from FCB Chicago and FDA's "Straw
City" from FCB New York. Additionally, this year's Super Bowl
marked the first time FCB Chicago secured three ads in the game,
including two spots for Michelob ULTRA featuring Chris Pratt starring in his first-ever TV
commercial (which ranked on Forbes' "5 Best Music-Driven
Super Bowl Commercials of 2018").
All Ad Age honorees will be celebrated at a gala held in
New York in spring 2018.
About FCB Global
FCB (Foote, Cone & Belding) is a
global, fully integrated marketing communications company with a
heritage of creativity and success dating from 1873. Based on a
deeply developed understanding of diversified local markets and
global cultures, FCB focuses on creating "Never Finished" campaign
ideas for clients that reflect a deep understanding of the brand's
past, a respect for the present and an anticipation of the future
potential. With more than 8,000 people in 109 operations in 80
countries, the company is part of the Interpublic Group of
Companies (NYSE: IPG). Learn more at and follow us on Twitter and
Instagram (@FCBglobal) and Facebook (FCB Global).
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SOURCE FCB