iClick Interactive Strengthens Partnership with Baidu Inc.
February 12 2018 - 6:00AM
iClick Interactive Asia Group Limited (“iClick” or the “Company”)
(NASDAQ:ICLK), a leading independent online marketing technology
platform in China, today announced that the Company has received
the Advertising Agency Authorization Certificate (the
“Certificate”) from Baidu, Inc. (“Baidu”) for its native
advertisements of news feed advertising in 2018.
Native Advertising is a consumer-friendly,
non-disruptive advertising format that has gained rapid popularity
among advertisers in recent years. The market size for native ads
is expected to exceed RMB163 billion in 2017, and account for more
than half of China’s online advertising market by 2020, according
to iResearch. Newsfeed, as one of Baidu’s twin engines, is creating
additional advertising inventory. Based on its extensive data set,
sophisticated data analytics capabilities and cutting-edge
technologies, iClick provides solutions that will help marketers
identify, engage and activate potential customers, and create
content catered to these customers via Baidu’s different content
distribution channels across PC and mobile devices.
Mr. Sammy Hsieh, Chief Executive Officer and
co-founder of iClick, said, “We are pleased to build on years of
cooperation with Baidu with this partnership that helps cultivate
the rapidly growing native advertising market both in China and
overseas. Integrating news feed with native advertising enables
more precisely targeted marketing that brings further enhanced
experience, usage, and engagement while realizing higher conversion
rates in a value-added way.
“We are delighted to receive this recognition from
Baidu on the heels of our award from Tencent Ads for Annual
Distinguished Contribution for Outstanding Service Partners. Our
close and active collaboration with top Chinese technology
companies helps build our distinct competitive edge and further
consolidates our industry-leading market position,” concluded Mr.
Hsieh.
About iClick Interactive Asia Group
Limited
iClick Interactive Asia Group Limited (NASDAQ:ICLK)
is an independent online marketing technology platform that
connects worldwide marketers with audiences in China. Built on
cutting-edge technologies, our proprietary platform possesses
omni-channel marketing capabilities and fulfills various marketing
objectives in a data-driven and automated manner, helping both
international and domestic marketers reach their target audiences
in China. Headquartered in Hong Kong, iClick Interactive was
established in 2009, currently operating in eight locations
worldwide including Asia and London.
For more information, please visit
www.i-Click.com.
Safe Harbor Statement
This announcement contains forward-looking
statements. These statements are made under the "safe harbor"
provisions of the U.S. Private Securities Litigation Reform Act of
1995. These forward-looking statements can be identified by
terminology such as "will," "expects," "anticipates," "future,"
"intends," "plans," "believes," "estimates," "confident" and
similar statements. Statements that are not historical facts,
including statements about the Company's beliefs and expectations,
are forward-looking statements. Forward-looking statements involve
inherent risks and uncertainties. A number of factors could cause
actual results to differ materially from those contained in any
forward-looking statement, including but not limited to the
following: the Company's fluctuations in growth; its future
business development, results of operations and financial
condition; trends and competition in China's independent online
marketing technology market; the market acceptance of the online
marketing technology solutions; Chinese governmental policies
relating to the Company's industry and general economic conditions.
Further information regarding these and other risks is included in
the Company's filings with the SEC. All information provided in
this press release and in the attachments is as of the date of this
press release, and the Company undertakes no obligation to update
any forward-looking statement, except as required under applicable
law.
For investor and media inquiries, please
contact:
In China: iClick Interactive Asia Group Limited Jie
Jiao Phone: +852-3700-9065 E-mail: ir@i-click.com
The Piacente Group, Inc. Ross Warner Tel: +86 (10)
5730-6201 E-mail: iclick@tpg-ir.com
In the United States: The Piacente Group, Inc. Alan
Wang Tel: +1-212-481-2050 E-mail: iclick@tpg-ir.com
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