Baidu’s DU Ad Platform Surpasses 2,400 Developers, Wins Performance Awards
December 05 2017 - 11:00AM
Business Wire
Baidu, Inc. (NASDAQ: BIDU), the leading Chinese language
Internet search provider, today announced that its global
advertising platform DU Ad Platform (DAP) has surpassed 2,400
mobile developers worldwide, a 50% increase over its user base in
2016. In recognition of this achievement, DAP was named as one of
2017’s Top 10 Global Leading Enterprises and as a Top 10 Global
Influential Marketing Service Platform by mobile marketing firm
Morketing at an event in Beijing on November 29, 2017.
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“We’re very honored to receive these prestigious awards from
Morketing,” said General Manager of Baidu’s Global Business Unit
Mr. Johnson Hu. “DAP grew significantly this year thanks to a
combination of strong technology and high quality users. We
increased average eCPMs by 35% across the board. Because we publish
our own apps, we have quality, in-house traffic from all over the
world. It’s a fantastic opportunity for our partners,” he said.
DAP’s inventory covers 800 million monthly active users,
including Baidu’s own apps as well as third-party apps. In 2017
alone, the number of third-party app users on DAP grew by more than
110%, said Mr. Hu. “We will keep innovating to ensure that DAP is
always the top choice for developers and advertisers in 2018 and
beyond,” he said.
“As one of the earliest Chinese IT companies to go abroad, Baidu
is rooted locally but has a pioneering spirit when it comes to
exploring global markets,” said Morketing CEO Ms. Zeng Qiao. “DAP
builds upon Baidu’s wealth of experience with its in-house traffic
and powerful tech. It's a worthy recipient of Morketing's awards,"
she said.
DAP runs on a proprietary AI engine called Peak Selection
Algorithm, which uses machine learning to boost ad performance and
keep revenue streams consistently high and stable. In 2017, DAP
expanded its offerings to include an iOS SDK, video ads, caller
ads, swipe ads, weather ads and rewarded video ads.
To learn more, visit the product website at:
http://ad.duapps.com.
About Baidu
Baidu, Inc. is the leading Chinese language Internet search
provider. Baidu aims to make a complex world simpler
through technology. Baidu's ADSs trade on the NASDAQ
Global Select Market under the symbol "BIDU". Currently, ten ADSs
represent one Class A ordinary share.
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Baidu, Inc.Josh Fennjosh.fenn@baidu.com
Baidu (NASDAQ:BIDU)
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