Baidu to Hold ‘Mobile Leap’ Workshop for App Publishers in Silicon Valley
October 23 2017 - 11:00AM
Business Wire
Workshop will cover app monetization strategies, with case
studies from Baidu’s DU Ad Platform
Baidu, Inc. (NASDAQ: BIDU), the leading Chinese language
internet search provider, today announced that it will hold a new
workshop for app publishers in Silicon Valley titled “Mobile Leap:
How to Increase Your App Earnings with Innovative Ad Formats,” on
November 6, 2017. The workshop will focus on app monetization
strategies for publishers, with case studies from Baidu’s mobile
advertising platform DU Ad Platform. Other topics will include
findings from DU Ad Platform’s H1 2017 regional trends white paper,
and an overview of Baidu’s AI strategy.
DU Ad Platform is Baidu’s mobile ad platform for developers and
publishers worldwide. Its core technology, called “Peak Selection
Algorithm,” uses machine learning to automatically maximize ad
performance and ensure a reliably stable revenue stream. DU Ad
Platform currently has a global base of more than 1,800 app
developers and 2 billion users around the world.
During the workshop, Baidu will also present original data from
DU Ad Platform’s first ever white paper, including the platform’s
regional eCPM rates and its global revenue growth. Current and
future trends in mobile ads will also be discussed. The white
paper, titled “Mobile Ad Performance: Regional Trends Report,” will
be made available for download on the Baidu Global website.
The Mobile Leap workshop will take place at Baidu’s Silicon
Valley AI Lab in Sunnyvale, California on November 6, 2017, and is
organized in coordination with developer relations agency BeMyApp.
To learn more, visit the event website. Prior to hosting the Mobile
Leap workshop, Baidu will attend MGF Seattle from October 24 - 25,
and ad:tech New York from November 1 - 2.
About Baidu
Baidu, Inc. is the leading Chinese language Internet search
provider. Baidu aims to make a complex world simpler
through technology. Baidu's ADSs trade on the NASDAQ
Global Select Market under the symbol "BIDU". Currently, ten ADSs
represent one Class A ordinary share.
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version on businesswire.com: http://www.businesswire.com/news/home/20171023005067/en/
Baidu, Inc.Josh Fennglobal@baidu.com
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