New Name, World of Opportunity: DOWSIL(TM) Product Brand Name Announced for Heritage Dow Corning High-Performance Silicone Bu...
October 18 2017 - 6:00AM
JCN Newswire (English)
DOWSIL(TM) represents combined power of Dow and Dow Corning;
customers can continue to rely on same trusted silicone
technologies for facade design
MIDLAND, Mich., Oct 18, 2017 - (ACN Newswire) - Dow Performance
Silicones, a global business unit of DowDuPont Materials Sciences
division, announces the rollout of a new product brand name --
DOWSIL(TM) -- for its heritage Dow Corning high-performance
silicone-based building products. The new DOWSIL product brand name
represents the combined power of Dow and Dow Corning and emphasizes
longstanding global expertise in silicone technologies across
dozens of industries.
Dow Corning revolutionized the way architects and fabricators
design commercial facades, with 50+ years of proven performance in
Silicone Structural Glazing (SSG) and Weatherproofing Sealants
(WP). Customers can continue to rely on the same trusted silicone
chemistries, features and product benefits for their designs under
the new DOWSIL name.
"As we transition to the DOWSIL brand name, which blends the
collective experience of long-standing, respected organizations,
our performance stands and our commitment remains," said Jean Paul
Hautekeer, Global Strategic Market Director - High Performance
Building, Dow Performance Silicones. "We value our customers'
business and look forward to ensuring a smooth brand transition for
architect, fabricator and building developer partners who have
relied on the design freedom of Dow Corning solutions for more than
five decades."
Through a phased implementation over the next year, Dow Corning(R)
branded silicone products for building and construction will move
to the new DOWSIL name. Product descriptors that are part of the
product names today will remain the same. Products will be sold by
Dow moving forward.
Customers can also expect a simpler, more enjoyable online search
and buying experience, driven by a new website that will replace
the current dowcorning.com platform.
In the interim during the transition, a new integration information
center is available to customers at www.dowcorning.com/integration.
The center provides regular updates, integration activity
materials, FAQs, as well as a tool to generate a chemical
equivalency certificate for specific products.
For up-to-date integration details and information please visit,
www.dowcorning.com/integration. To learn more about Dow's proven
high performance silicone building solutions, visit
www.dowcorning.com/construction. Also follow the conversation on
Twitter: @DowBuilding #50YearFacades.
About Performance Silicones
Performance Silicones, a business unit of DowDuPont Materials
Science, delivers a portfolio of silicone solutions and performance
materials to serve the diverse needs of customers and industries
around the world. From transportation and lighting to high
performance buildings and chemical manufacturing, Dow's Performance
Silicones business helps our customers solve their most challenging
problems. As a global leader in innovation and silicon-based
technology, we are committed to bringing new solutions to the
market that do more for our customers and continue to improve the
lives of consumers worldwide. Visit www.dowcorning.com to learn
more.
About DowDuPont Materials Science Division
DowDuPont Materials Science, a business division of DowDuPont
(NYSE:DWDP), combines science and technology knowledge to develop
premier materials science solutions that are essential to human
progress. The division has one of the strongest and broadest
toolkits in the industry, with robust technology, asset
integration, scale and competitive capabilities that enable it to
address complex global issues. DowDuPont Materials Science's
market-driven, industry-leading portfolio of advanced materials,
industrial intermediates, and plastics businesses deliver a broad
range of differentiated technology-based products and solutions for
customers in high-growth markets such as packaging, infrastructure,
and consumer care. DowDuPont intends to separate the Materials
Science Division into an independent, publicly traded company. More
information can be found at www.dow-dupont.com.
Media contacts:
Lori Floyd
Global Business Communications Manager
High Performance Building
Dow Performance Silicones
T. +1.989.496.8447
lori.floyd@dowcorning.com
Ashley Eisner
Client Service Manager
G&S Business Communications
T. +1.212.697.2600, ext. 1287
aeisner@gscommunications.com
Facebook: https://www.facebook.com/TheDowChemicalCompany
Twitter: https://twitter.com/DowChemical
LinkedIn: http://www.linkedin.com/company/dow-chemical
Source: Dow Corning Corporation
Copyright 2017 ACN Newswire . All rights reserved.
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