LAS VEGAS, Oct. 11, 2017
/PRNewswire/ -- Akamai Technologies, Inc. (NASDAQ:
AKAM), the world's largest and most trusted cloud delivery
platform, today outlined how its solution set is designed to help
its customers achieve a long-evasive goal: predictable delivery of
high-quality online video to broadcast-scale audiences with highly
sustainable economics. Traditionally, industry efforts offered a
maximum of two out of three of those characteristics. However,
Akamai is showing how all three are achievable during a keynote
demonstration at its Akamai EDGE 2017 customer conference, taking
place October
11th-13th in Las Vegas.
Akamai EDGE demonstrations will showcase new innovations that
address rising viewer expectations, including:
Cost-Efficient Content Delivery with Multi-Source Media
Distribution
Given the increasing popularity of online video
and the appetite for higher quality, including 4K and HDR content,
Akamai recently introduced "efficiency" capabilities within its
Media Acceleration solution that sets a foundation for quality
streaming at scale with sustainable economics. The new
functionality enables multi-source distribution of media that
addresses congestion on the Internet, helping to ensure viewers
securely receive content via the most efficient available source –
be it directly from the Akamai Intelligent Platform or a nearby
device streaming the same content.
Akamai introduced Media Acceleration this year as a solution to
improve the performance of media delivered over the Internet. It is
an extension of Akamai's content delivery capabilities that can be
enabled by integrating technology directly into a video
application. The result is architected to deliver a consistent,
reliable viewing experience for each end user regardless of their
circumstances or local network conditions.
Streamlined Integration with Cloud Services
A new
feature within Akamai's services streamlines how customers deliver
the best quality experience from the cloud all the way to end
users, while minimizing costs related to the use of those cloud
services. An open, modular approach makes it easy for customers to
work securely with both Akamai and their cloud provider of choice
to enable exceptional end-user experiences.
Dynamic Ad Insertion to Preserve Media Business
Models
Predictable online ad insertion has been a consistent
inhibitor toward full embracement of online video business models.
Akamai's recently announced Dynamic Ad Insertion is designed to
help content providers offer greater monetization opportunities
through targeted server-side online advertising while maintaining a
TV-level experience for viewers at scale.
Broadcast-Quality Ingestion and Low Latency with liveOrigin
Capabilities
Akamai's Media Services Live provides
purpose-built capabilities for reliable, broadcast-quality live
streaming. At the 2017 NAB Show earlier this year, Akamai
introduced liveOrigin, which included four new capabilities for its
Media Services Live solution for delivering 24/7 live/linear online
video: broadcast-quality ingestion, low latency, self-healing
network and monitoring/reporting. Together, these components are
designed to support the same level of quality for live and linear
video streaming that is expected of traditional broadcast
television.
With these capabilities, Akamai has delivered a
broadcast-quality online experiences for significant live events,
such as major sports, including a recent event in which more than
one-million users streamed concurrently at an average bitrate of
3.5 Tbps. Of note, Akamai has regularly achieved a 100-percent
ingest rate for these events.
Analyzing Data on Telemetry from Origin to Viewer to Optimize
Experience
Through the Akamai Broadcast Operations Control
Center (BOCC) and its Broadcast Operations Support System (BOSS),
media analytics tools can provide operational insight and telemetry
from origin to viewer for unprecedented control and visibility into
video operations and performance. During 2017 alone, the BOCC, with
its 24/7, specialized staff of media/networking professionals, has
supported more than 500 unique live streaming events for Akamai
customers worldwide.
"Just as Akamai pioneered content delivery networks, we have
developed an innovative and reliable solution set to deliver online
video that meets higher customer expectations and larger audience
sizes in a manner that is cost effective to content owners and
distributors," said Michael Fay,
Vice President, Media Operations and Products at Akamai. "Akamai
has delivered many of the world's largest live streaming events,
and we are prepared to help our customers meet the insatiable
demand for online video content with our suite of solutions. At
Akamai EDGE 2017, those solutions, which are being deployed at
customers worldwide, are being demonstrated."
About Akamai
As the world's largest and most trusted
cloud delivery platform, Akamai makes it easier for its customers
to provide the best and most secure digital experiences on any
device, anytime, anywhere. Akamai's massively distributed platform
is unparalleled in scale with over 200,000 servers across 130
countries, giving customers superior performance and threat
protection. Akamai's portfolio of web and mobile performance, cloud
security, enterprise access, and video delivery solutions are
supported by exceptional customer service and 24/7 monitoring. To
learn why the top financial institutions, e-commerce leaders, media
& entertainment providers, and government organizations trust
Akamai please visit www.akamai.com, blogs.akamai.com, or @Akamai on
Twitter.
Akamai Statement Under the Private Securities Litigation
Reform Act
This release contains information about future
expectations, plans and prospects of Akamai's management that
constitute forward-looking statements for purposes of the safe
harbor provisions under The Private Securities Litigation Reform
Act of 1995. Actual results may differ materially from those
indicated by these forward-looking statements as a result of
various important factors including, but not limited to, failure of
the media solutions to operate as expected or to address intended
market needs, a failure of Akamai's network infrastructure, and
other factors that are discussed in Akamai's Annual Report on Form
10-K, quarterly reports on Form 10-Q, and other documents
periodically filed with the SEC.
Contacts:
|
|
Chris
Nicholson
|
Tom Barth
|
Media
Relations
|
Investor
Relations
|
617-444-2987
|
617-274-7130
|
cnichols@akamai.com
|
tbarth@akamai.com
|
View original
content:http://www.prnewswire.com/news-releases/akamai-innovations-bring-the-predictability-of-broadcast-tv-to-online-video-300534738.html
SOURCE Akamai Technologies, Inc.